關注重要，卻少人去介紹的商業與管理題目，每周深入討論一個商業關鍵字。也歡迎大家留言提議希望討論的主題。
Podcast Overview
關注重要，卻少人去介紹的商業與管理題目，每周深入討論一個商業關鍵字。也歡迎大家留言提議希望討論的主題。
Language
🇨🇳
Publishing Since
4/28/2021
1 verified contact email on file for 通勤商學院
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
June 16, 2021
個人管理 | 我們該如何養成好習慣？去掉壞習慣？
許多人在嘗試養成新的好習慣，和改掉壞習慣的方式，都是去設定一個遠大的目標。但這個做法往往都會導致失敗。一個正確的養成好習慣，去掉壞習慣的方式，是去進行許多小的改變，不論多小的改變都好。只要當你每一天，甚至只要每一周，有改變了1%，持續下去，就會產生有意義的改變。今天的節目不只對職業中有所幫助，對於你人生中的生活安排也同樣具有意義。 本集參考James Clear的訪談與他的著作，Atomic Habits: Tiny Changes, Remarkable Results；以及Robert Cialdini的著作Influence: The Psychology of Persuasion
June 7, 2021
訂閱制 | 為何這個時代，訂閱制的商品和服務越來越多？
大家聽到訂閱制，第一個聯想到的，可能是報章雜誌的訂閱或是Netflix。但其實訂閱制的服務，可以應用於大多數的產業之中，幫助企業獲得更穩定的營收和與客戶建立更深入的關係。同時本集我們也會進一步了解訂閱制，對於消費者的益處是什麼。本集將會幫助大家了解訂閱制這個商業模式的魅力，並進一步了解，為何訂閱制，在新時代之中越來越受到歡迎。 本集參考Robbie Kellman Baxter的訪談，還有他的著作，The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave.
May 24, 2021
定價策略 | 到底該漲價？還該降價？還是有別的方法？
疫情之下，對於許多產業來說，都是致命性的打擊。但生意的嚴重衰退，並不代表需要大幅下調售價，反而更應該仔細的思考其價格策略。大多數人都將定價策略視為一個簡單的槓桿策略：也就是單純的去提高或降低價格。但其實定價策略，並非只是單純的根據需求的變動，來改變價格這麼簡單。有許多與定價相關的創意還等著我們開發，等著我們去思考。定價策略，一個不論你是作為老闆，或是做為消費者，都需要去了解的商業主題。 本集節目參考：Rafi Mohammed，他是The 1% Windfall: How Successful Companies Use Price to Profit and Grow的作者和諮詢顧問公司Culture of Profit的創辦人。
5 total episodes available
Deep-dive analytics for 通勤商學院
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is 通勤商學院?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.