23 Mar 2026
Career Transformations, Women in Leadership, and the Future of Work
Join me your host, Sanila Samuel on another insightful conversation, this time with Simone Lawrence.
Simone is the co-founder of The Ameliorate Group (TAG), a Dubai-based coaching and people development consultancy working with teams, leaders and women in the workplace. She has over 20 years experience developing people, leading HR, L&D, operations, sales, business development and fundraising teams across a variety of industries, spanning both the corporate and NGO sectors. TAG partners with bestselling New York Author, Sally Helgesen to design and deliver the How Women Rise Leadership Program-creating awareness and action on the 12 habits that typically hold women back from more success in their careers.
Just when you think you've got your career path figured out, life throws you a curveball – and for certified executive coach Simone , that curveball sent her on an inspiring journey into people development. From a starting out as a hairdresser to becoming a co-founder of The Ameliorate Group, Simone's tale is a testament to the power of continuous learning and reinvention. It's a winding road that has taken her across the globe and back again, with ever-evolving passion for people at its heart.
A 360 assessment revealed a new direction for her – transitioning from the corporate world to entrepreneurship. And what's more, it highlighted the importance of recognizing your strengths and using them to make a difference. If you've ever thought about a career change or sought to understand yourself better, Simone's wisdom about seeking coaching and the value of an unbiased perspective will be invaluable. Simone's insights go beyond individual career development to address broader issues of leadership, particularly the power of women in these roles. But it's not just about breaking glass ceilings. It's about the post-COVID era and the need for a Return to Humanity in how we lead. It's about transforming books into workshops and persisting in the face of rejection. It’s about the challenges we might face in the future of work and how we can prepare for it. So buckle up for a deep-dive into Simone's world of personal growth and professional development, and prepare to be inspired.
Simone believes that professional development crosses over to the personal domain, as work and home lives are now more integrated than ever, developing the whole person is required for a leader to grow. The best leaders continue to master the art of leading themselves first.
Simone is the co-lead as Chief Mentoring Advocate for The Link Mentorship Program, a voluntary initiative where women can find support to advance professionally. Certified as a Senior Practitioner with the European Coaching and Mentoring Council (EMCC) and the International Coaching Federation (ICF).
Simone the coach offers private online coaching globally for high performing leaders who have a “niggle”. They are already successful and yet there is a sense that they want more, something different is wanting to emerge. They are challenged by the duality of delivering on their ambition whilst seeking more fulfilment and energy.
Simone has lived and worked in numerous countries, including nearly two decades in the Middle East, and is now based in tropical Far North Queensland in Australia with her husband and two daughters. When she is not working you will find her doing yoga, walking in the rainforest or the beach, reading and spending time with family and friends.
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