Welcome to VideoSavvy Marketer, the podcast where we talk about marketing, storytelling, and how not to make your videos look like they were edited on a VCR. Join us as we chat with marketers and creators about who they use video to get their word out, sell their products or just enjoy creating content. Unless you think a PowerPoint slideshows are peak cinema this podcast is for you.
Podcast Overview
Welcome to VideoSavvy Marketer, the podcast where we talk about marketing, storytelling, and how not to make your videos look like they were edited on a VCR. Join us as we chat with marketers and creators about who they use video to get their word out, sell their products or just enjoy creating content. Unless you think a PowerPoint slideshows are peak cinema this podcast is for you.
Language
🇺🇲
Publishing Since
4/26/2024
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Recent Episodes
April 26, 2024
VSM 01 - Swiss Army Knife for Engineers
<p>Dive into the dynamic world of tech video marketing with our latest episode of "Video Savvy Marketer," where we explore the innovative strategies behind engaging engineers and tech enthusiasts through compelling video content.</p> <p><br></p> <p>In this episode our guest Nina Jerkič, the marketing manager at Red Pitaya, shares her insights on leveraging video content strategies, overcoming digital marketing trends challenges, and the critical role of customer engagement techniques in high-tech product marketing.</p> <p><br></p> <p>We delve into:</p> <ul> <li>The secrets to <strong>building brand awareness</strong> and <strong>engaging customer bases</strong> in the tech field.</li> <li>How Red Pitaya transformed from a Kickstarter project to a leading name in engineering tools, highlighting the importance of <strong>marketing innovation</strong>.</li> <li>The nuances of <strong>B2B vs B2C marketing</strong> and how to craft <strong>authentic marketing strategies</strong> that resonate with both sectors.</li> <li>Practical advice on measuring <strong>video marketing ROI</strong>, navigating <strong>B2B marketing challenges</strong>, and utilizing <strong>customer feedback</strong> in product development.</li> <li>Insights into creating a community around your product and the significance of <strong>content creation in B2B</strong> to foster long-term customer relationships.</li> </ul> <p><br></p> <p>Whether you're a marketing manager looking to refine your video marketing approach or a tech company seeking to enhance your digital presence, this podcast is packed with actionable strategies and stories of marketing success. Discover how Red Pitaya mastered the art of <strong>engaging engineers in marketing</strong> and how you can apply these lessons to captivate your audience.</p> <p><br></p> <p>Subscribe to "Video Savvy Marketer" for more insights on how to harness the power of video and digital marketing trends to drive success in the high-tech industry.</p> <p><br></p> <p><strong>#B2BVideoMarketing #MarketingInnovation #DigitalMarketingTrends #CustomerEngagement #TechProductMarketing</strong></p>
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- What is VideoSavvy Marketer?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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