About Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy
On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email marketing, Google AdWords, SEO, and more)
Our mission is to help you double the size of your business by using time-tested, proven marketing strategies and up-to-date marketing tactics.
Why CAC Cohort Analysis Is Important to the Sales Process
If you want your business to be successful and sustainable (and let’s face it—we all do), you need a strong sales process. But how do you gauge how efficient your sales process actually is? For starters, you can conduct a CAC cohort analysis. This method of analyzing data can provide valuable insights that you can apply to your efforts moving forward.
Let’s dive in…
Read this blog: https://viralsolutions.net/cac-cohort-analysis/ (https://viralsolutions.net/cac-cohort-analysis/)
12 Jun 2023
Developing a 360-Degree Marketing Plan: A Look at the Why and the How
A 360-degree marketing plan is an approach that allows you to reach customers at all possible points of contact—every business owner’s dream! However, you may be wondering if it’s really worth all the effort. In that case, consider this: Successfully putting together such a plan enables you to maximize the chances of finding new potential customers and engaging them in a wide variety of ways.
Still not convinced?
Then let’s take a closer look at why your business needs a 360-degree marketing plan and explain how to execute it using the resources that are available to you…
Read this blog: https://viralsolutions.net/developing-a-360-degree-marketing-plan/ (https://viralsolutions.net/developing-a-360-degree-marketing-plan/)
5 Jun 2023
How to Use Customer Churn Analysis to Your Advantage
Understanding customers’ needs and expectations is crucial to your business’s success. That’s why you should use customer churn analysis to your advantage —if you aren’t already. It’s a powerful tool that can help you identify the reasons behind customer churn (https://blog.hubspot.com/service/what-is-customer-churn) (i.e., the percentage of customers you lose during a particular period). And armed with that information, you can take steps to improve your offerings, customer service, and overall customer experience.
Read this blog: https://viralsolutions.net/customer-churn-analysis/ (https://viralsolutions.net/customer-churn-analysis/)
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