Do you want understand how eCommerce works? I’m professor John Drake of East Carolina University. My podcast “Voices of eCommerce” wants to build that understanding in the area I love most - eCommerce. In this podcast, I interview the people behind the scenes of eCommerce - the people that design, build, market, and run online, mobile, and social initiatives. These interviews ask about their careers, job roles, and the current state of eCommerce in business today.
Ep. 13 - Brian Amerige of Thoughtful on rethinking social
What if? What if we re-thought what "social" means, to rid ourselves of the dark elements and instead promote the enriching parts? In this episode, we talk to Brian Amerige, CEO and co-founder of Thoughtful, and who takes us on a journey on rethinking social. His app, Thoughtful (available at https://thoughtful.community/Brian) represents his effort to bring this vision to reality. Specifically, we discuss: Why we need ideas to flourish as humansHow current social platform...
30 Jul 2021
Ep. 12 - Fran Stacks of Wells Fargo on digital marketing
In this episode, we talk with Fran Stacks, channel manager at Wells Fargo https://www.wellsfargo.com/. We talk about: - What a channel manager does - How ADA specifications impact web site design - How the digital marketing has changed in the last 10 years - How customer expectations have changed in the last 10 years - What a Data Management Platform does - and more... To learn more about eCommerce and how marketing plays a role, check out my textbook "eCommerce: A Stakeholder A...
28 Jun 2021
Ep. 11 - Harry Hawk with Doctible and Southwestern College on online lead generation
In this episode, we chat with Harry Hawk, instructer at Southwestern College and lead generator at Doctible (doctible.com). During this conversation, we learn about: - What is a "lead" and how Harry uses digital media to help find leads for medical offices - HubSpot and their technological offerings - Why I wrote my textbook - How to get started in eCommerce and eBusiness - How to get the most out of my textbook - Digital deep funnel optimization To learn ...
30 Oct 2020
Ep. 10 - Matt McGuirk and Randy Paszek of Source Defense on cyber security and the Magecart attack
In this episode, we talk to Randy Paszek and Matt McGuirk, solutions and sales engineers at Source Defense. We talk about: Why businesses struggle with website security Magecart attacks How 3rd party JavaScript files leave customers vulnerable How Source Defense's VICE platform helps contain 3rd party JavaScript to prevent Magecart attacks What the 15 millisecond rule means in JavaScript development How companies can assess their website risk https://sourc...
2 Oct 2020
Ep. 9 - Arthur Zey, product manager at Amazon in their Alexia Developer Portal
In this episode, we talk to Arthur Zey, senior technical product manager at Amazon for the Alexa developer's portal. We talk about: What is a product manager in the tech industryHow a product management differs from a project management How the Alexa developer's portal is structuredWhy UX reflects thoughtfulness in designWhy technical documentation requires good UXHow API development and technical documentation relate Various workflows for technical writers developing technical docu...
18 Sept 2020
Ep. 8 - Graham Miller and Jennifer Anderson, directors at C Spire
In this episode, we are joined by two directors at C Spire; Jennifer Anderson, director of marketing, and Graham Miller, director of digital transformation. We talk about: How C Spire transitioned from traditional retail to the digital environmentThe difference between digital marketing, media marketing, and marketing analyticsHow marketing moves customers to the digital environmentDeveloping an organizational structure that supports digital marketing through strategy, management, and executi...
4 Sept 2020
Ep. 7 - Robert and Amy Nasir on starting a podcast
In this episode, Robert and Amy Nasir discuss some of the decision they made when they started their podcast "Five Minutes with Robert Nasir" https://YouTube.com/RobertNasir/ and https://www.facebook.com/RobertNasir Why choosing a topic that matches your interests helps find synergiesWhy learning by doing is critical - don't wait How podcasting requires honing your powers of multitaskingPicking your target audienceHow practical wisdom can be gained from a variety of experiencesHow ...
21 Aug 2020
Ep. 6 - Christian Williams, manager at AirBnb, on AirFam, DeLoreans, pandemics, and more
Christian Williams joins us to talk about his history in the bay area, building product for eBay sellers, working at Wikia and AirBnb, and how things have changed because of the pandemic. We discuss: Why he bought not just one but two DeLoreans How web technologies have changed in the past 20 years Using Notepad and Notepad++ to learn HTML AirBnb's AirFam Developing OneAirBnb How AirBnb has been impacted by COVID-19 Why using GraphQL is amazing for AP...
7 Aug 2020
Ep. 5 - Daniel Barber, CEO of DataGrail, on privacy and tech startups
Daniel Barber, CEO and co-founder of DataGrail, joins us to talk about his career and the need for companies to manage customer privacy amid new regulations. Specifically, we discuss: How living and working around the world impacted his ability to lead diverse teams The merging of marketing and technology Why continuous learning is critical for success The hardest part of running a startup is finding the right talent How DataGrail provides transparency and control to...
24 Jul 2020
Ep. 4 - Jenna Hoose, front-end developer at IBM
Jenna Hoose shares her history in front end development, working at ATT, RTI International, and IBM. In this episode, we touch on: Integrating data with mapping apps Adapting the MyIBM portal for changing customer needs Working with data on the front-end of a website Internationalization of websites What is JSON and how its different than XML SCRUM/Agile methodology Using GitHub with web development Pros and cons of various web development editor...
10 Jul 2020
Ep. 3 - Daniel Boone, technical support engineer at NetApp, on cloud computing and technical support
Daniel Boone, a technical support engineer at NetApp, shares his experience working with cloud computing infrastructure products. We talk about: What is NetAppWhat is the Cloud computingThe difference between on and off premise storage and public, private and hybrid cloudDay in the life of a technical support engineerSolving technical problems in cloud computingGetting started in technical support To learn more about e-commerce, buy my textbook: Learn more about me at ProfessorDrake.com
26 Jun 2020
Ep. 2 - Trey McIntyre, digital marketing at Adobe, Acxiom, and more
In this interview, Trey McIntyre shares his history with Adobe, Acxiom, and the world of online marketing. In this wide ranging discussion, we hit on: History of Acxiom and its role in digital marketingAdobe's tools for digital marketingSelling digital marketing tools to businessesDigital marketing using anonymized and personalized dataFinding the right place to workChoosing to go into management positionsFive pieces of advice that digital marketers should consider To learn more about e...
10 Jun 2020
Ep. 1 - Aaron Drake, software Engineer at Stanford, on blockchain, Augur, and working at startups
In this interview, Aaron Drake shares his history with Google, Shutterfly, RockYou!, Wikia, Augur, and Stanford University. In this wide ranging discussion, we hit on: What is Blockchain technologyUsing MuleSoft integration to connect and control telecommunication systems Building JavaScript on the front-end and back-end of websitesUnintended consequences of early design decisionsWorking at startupsMoving to the Bay area Five pieces of advice that new software engineers should...
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