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This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

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VWO Podcast

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by VWO

4.5(2 reviews)

116 episodes

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Podcast Overview

Looking to grow your business in today's competitive landscape? Join top experts from every industry for a behind-the-scenes look at the latest strategies for success. From SEO hacks and PPC campaigns to email conversions and A/B testing, we cover it all. Apple Podcasts: https://podcasts.apple.com/us/podcast/vwo-podcast/id1668802004 Podbean: https://www.podbean.com/site/default/externalPodcastBadges Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kNDhmODUwYy9wb2RjYXN0L3Jzcw

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5/8/2023

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Recent Episodes

June 3, 2026

The Best CRO Teams Optimize Journeys, Not Pages | Emily Isted

What separates CRO programs that actually move the needle from ones that just produce interesting data? According to Emily Isted, Director of CRO at Hype Digital, it comes down to one thing: stop running small iterative tests, start making bold moves.In this episode, Emily joins Devon Boyd for a wide-ranging conversation on how Hype Digital builds and runs high-impact experimentation programs for clients across e-commerce, iGaming, travel, SaaS, and more. From a 20% lift in deposit rates to a flight-booking test worth 100,000+ rand, Emily shares the real-world results that come from testing journeys, not just pages.She also gets into how AI is reshaping the agency's workflows and why AI-referred users need an entirely different conversion strategy.Want to run experiments that actually move the needle for your business? Schedule a free demo with VWO now → https://vwo.com/00:00: Episode trailer01:12: About VWO02:09: Meet Emily Isted: From ballet dancer to Director of CRO05:19: Why CRO starts seeping into everyday life (even dating)08:46: How Hype Digital onboards clients and why they never use a blueprint approach12:41: The data backlog problem: when insights sit unopened and what to do about it15:58: How AI is saving Hype Digital 15+ hours a week — and where it's still falling short20:55: Why big-swing tests beat small iterative ones every time23:15: The flight booking breadcrumb test that generated 100K+ rand in additional revenue26:08: You're not optimizing pages. You're optimizing journeys.30:25: KPIs that matter: from conversion rate to revenue per user to lifetime value35:03: How Hype Digital uses VWO as a CRO hub — including the MCP workflow39:20: Zero-click and AI traffic: why your CRO strategy needs to adapt now43:37: Are Claude users and ChatGPT users behaving differently on your site?46:39: How running experiments breaks down internal silos and changes company culture51:34: How behavioral data helped overturn a business decision54:05: Test to learn, not to win: the mindset shift that changes everything57:43: Rapid fire round56:06 One CRO metric you wish people would stop obsessing over57:20 One thing your non-industry friends don't understand about your job59:01 One thing AI will take over in the next two years01:01:08 If not CRO or ballet, what would you be doing?01:01:48 Advice for anyone starting a career in CRO today01:06:05: Emily's final message: keep connecting, keep sharing🎙️ About the VWO PodcastRecognized as a finalist at the CMA Awards 2025 for Best B2B Podcast. We talk to CRO practitioners, agency leaders, and experimentation experts about what it really takes to understand your users and grow your business through data-driven optimization.

May 20, 2026

Was der DACH-Markt beim Thema CRO immer noch falsch versteht | Antonia Grzelak

Viele Growth-Teams stoßen irgendwann an eine Grenze. Nicht weil ihre Kampagnen nicht funktionieren, sondern weil der Funnel dahinter nicht funktioniert.In der neuesten Episode des VWO-Podcasts erklärt Antonia Grzelak, Manager of Growth and Innovation bei FUNKE Works, wie sie dieses Problem betrachtet und was es tatsächlich braucht, um es zu lösen. 🎙️Antonia verantwortet das Wachstum einiger der bekanntesten Karriere- und Ausbildungsplattformen Deutschlands, darunter Azubiyo und Absolventa.Im Gespräch mit Maximilian Fronn spricht sie über:✅ Die vier Checkpoints, die sie prüft, bevor ein Test live geht💡 Warum ein fehlgeschlagener Test keine Zeitverschwendung ist, und wie man das intern erfolgreich vermittelt🤖 Wie KI den Weg von der ersten Beobachtung bis zum Live-Experiment verkürzt🚧 Was es wirklich braucht, um eine Experimentationskultur aufzubauen die über das Marketing hinausgeht⚡ Wie VWO ihrem Team geholfen hat, schneller zu arbeiten_____________________________________Most growth teams hit a wall at some point. Not because their campaigns aren't working, but because the funnel behind them isn't.In our latest episode of the VWO Podcast, Antonia Grzelak, Manager of Growth and Innovation at FUNKE Works, shares how she thinks about that problem and what it actually takes to fix it. 🎙️Antonia leads growth across some of Germany's most visited career and training platforms, including Azubiyo and Absolventa. Over the years, she's turned experimentation from a marketing activity into a company-wide growth engine. In this episode, she gets into the details of how.Here's some of what she covers 👇🔍 How to tell the difference between a traffic problem and a conversion problem🚧 What it looks like when great content drives traffic but never converts✅ The four checkpoints she uses before any test goes live💡 Why a failed test is not a waste of time, and how to make that case inside your organisation🤖 How AI is shortening the path from first observation to live experiment⚡ How VWO has helped her team move faster_____________________________________00:00 Episode trailer03:02 Warm-up: Antonias Ritual vor wichtigen Meetings und Podcasts04:21 Pre-Click vs. Post-Click: Woran erkennst du ein Website-Problem?06:19 Funnel-Engpass: Wie hoher Traffic ohne Conversions zur Sackgasse wird09:05 Mindset-Shift: Warum CRO-Verantwortung oft im Unklaren bleibt14:52 North Star Metrik: Welche Kennzahl wirklich langfristiges Wachstum misst18:52 Hypothesen-Framework: Die vier Checkpoints vor jedem Test20:52 Mobile vs. Desktop: Wo finden die wertvolleren Conversions statt?23:20 Nach dem Test: Ausrollen, segmentieren oder iterieren?25:22 Priorisierung: Wie der ICE-Score hilft, die richtigen Tests zuerst anzugehen27:09 Testserie Berufsprofile: Wie kleine Uplifts gemeinsam große Wirkung erzielen31:06 Stakeholder Buy-in: Skeptiker zu Mitstreitern machen34:32 KI im Testing: Wie künstliche Intelligenz die Hypothesenbildung beschleunigt37:33 CRO-Reifegrad: Wo steht Deutschland beim strukturierten Experimentieren?42:49 Roadmap: Matching, Personalisierung und mehr Experimente pro Quartal47:04 Oddball-Frage: Welche Superkraft würde Antonia wählen?48:43 Rapid Fire Runde49:04 Rapid Fire: Was würdest du am Karrierestart in CRO anders machen?49:59 Rapid Fire: Was Freunde außerhalb der Branche an Antonias Job nicht verstehen50:43 Rapid Fire: Wem sollte jeder CRO-Profi folgen?51:11 Rapid Fire: Was wird KI in den nächsten drei Jahren übernehmen?51:32 Rapid Fire: Welche CRO-Kennzahl wird zu sehr überbewertet?

April 29, 2026

Simplicity Is The Most Underrated CRO Strategy in FinTech | Vipul Sharma

Optimizing for the right metric changes everything. In the new episode of the VWO Podcast, we explore what happens when you prioritize intent over volume. 🎙️Host Subho Mukherjee sits down with Vipul Sharma, Head of Digital Revenue at SBI Securities, one of India's leading investment platforms. Vipul works at the intersection of product, growth, and customer experience, He focuses on building digital-first tools that improve onboarding, drive engagement, and deliver sustainable revenue growth.In this conversation, Vipul talks about:✅ Personalizing first-time user experiences based on product preferences ✅ Using in-house ML scoring system to identify high-intent users across the funnel ✅ Combining behavioral data with financial indicators like credit scores ✅ Why simple UI beats feature-heavy journeys for activation ✅ Reducing drop-offs post-account creation through targeted nudges ✅ How AI enables user-segment personalization and contextual support ✅ Securing user safety in high-risk products like derivatives tradingThis episode delivers practical insights into designing activation flows and balancing growth with responsible user outcomes. 🚀If the ideas in this episode resonate with how your team thinks about growth and revenue, see how VWO can help you get there: <a href="https://bit.ly/3P71Lhu" target="_blank" rel="noopener noreferer">https://bit.ly/3P71Lhu</a>Chapters:[00:00] A quick sneak peek into the episode [02:07] Subho and Vipul kickstart the conversation [03:16] Vipul's ritual before big meetings[04:15] Personalizing first-time user experiences based on product preferences [06:47] Using the in-house ML scoring system to identify high-intent users across the funnel[09:30] Combining behavioral and financial data to personalize responsibly [14:51] Reducing post-account creation drop-offs through education [16:12] An experiment that changed how Vipul thinks about user behavior [17:05] How ML scoring shapes experimentation and nudges [22:05] Balancing signup volume with high-intent signals [26:05] AI's role in hyper-personalization and contextual support [32:09] Safeguards for sensitive products like derivatives and risky stocks [34:09] Why education is the biggest opportunity for Indian investors [40:01] Vipul's personal AI projects[41:36] Rapid fire round: One thing Vipul would do differently starting in CRO today [42:51] What non-industry friends don't understand about his job [43:12] Product leader Vipul looks up to[43:23] Go-to travel destination[44:48] What AI will take over[45:37] Alternative profession[47:06] Dream goal for the next 3 years[47:37] Subho and Vipul sign off

116 total episodes available

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What is VWO Podcast?: Looking to grow your business in today's competitive landscape? Join top experts from every industry for a behind-the-scenes look at the latest strategies for success. From SEO hacks and PPC campaigns to email conversions and A/B testing, we cover it all.

Apple Podcasts: https://podcasts.apple.com/us/podcast/vwo-podcast/id1668802004 Podbean: https://www.podbean.com/site/default/externalPodcastBadges Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kNDhmODUwYy9wb2RjYXN0L3Jzcw
How often does this podcast release new episodes?: This podcast updates weekly.
Where can I listen to this podcast?: This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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