VWO Podcast

About VWO Podcast

Looking to grow your business in today's competitive landscape? Join top experts from every industry for a behind-the-scenes look at the latest strategies for success. From SEO hacks and PPC campaigns to email conversions and A/B testing, we cover it all. Apple Podcasts: https://podcasts.apple.com/us/podcast/vwo-podcast/id1668802004 Podbean: https://www.podbean.com/site/default/externalPodcastBadges Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kNDhmODUwYy9wb2RjYXN0L3Jzcw

Publisher

VWO

Category

business

Language

en

Explicit

No

First episode

8 May 2023

Latest episode

16 Jul 2026

Latest episodes

117 episodes in the feed.

1. 

   16 Jul 2026

   Why Most CRO Programs Fail Before They Start | Mahek Mahendra Shah

   Teams that silo insights from testing are essentially doing well-documented guessing. Next on the VWO Podcast, we bring you Mahek Mahendra Shah - the person helping evolve the platform that thousands of teams rely on for their CRO programs. As Director of Product Management at VWO, Mahek ships the product, uses the product, and sees how teams of every size and maturity level actually run experiments in practice. Hosted by Reuben John, Product Director at VWO AB Tasty, this episode delves into: ✅ Why optimization has now become a survival requirement ✅ How persona-based onboarding signals predict whether a free trial converts ✅ The PLG funnel VWO AB Tasty built on its own platform: from one welcome email to 38 targeted nudges ✅ What organizations lose when behavioral insights and testing operate in silos ✅ Feature flags: the shift from engineering release control to a business decision tool Timestamps: 00:00 Trailer 02:16 About Wandz - VWO AB Tasty's agentic optimization system 03:36 What Mahek loves most about working in CRO 05:43 What keeps experimentation genuinely interesting 08:19 The Feynman principle applied to product decisions 09:20 Patterns in onboarding and what they signal about a business 12:29 The persona cues that predict free trial success 15:35 When customers use features in ways you never intended 19:24 PLG in action: the funnel VWO AB Tasty built on its own product 27:27 What organizations miss when testing and insights don't connect 31:34 When data becomes a flood: the tipping point 37:10 Why waiting for statistical significance can cost more than acting early 39:57 Feature flags: from engineering tool to business control panel 44:20 Deployment is engineering. Release is business. The difference matters 45:40 Experimentation culture: how many companies are actually living it? 52:55 AI and experimentation: speed, governance, and who owns the outcome 59:31 Build vs. buy: the honest case 01:02:21 Where experimentation is headed: excitement and concerns 01:06:49 Mahek's fun Nepal flag story 01:08:23 Rapid fire: One CRO metric people should stop obsessing over 01:09:00 What non-industry friends still don't understand about your job 01:09:04 One thing AI will completely take over in two years 01:09:32 If not CRO, what profession would you have chosen? 01:10:06 If starting a CRO career today, what would you do differently? 01:10:27 Final thoughts 01:10:39 Mahek & Reuben sign off

2. 

   3 Jun 2026

   The Best CRO Teams Optimize Journeys, Not Pages | Emily Isted

   What separates CRO programs that actually move the needle from ones that just produce interesting data? According to Emily Isted, Director of CRO at Hype Digital, it comes down to one thing: stop running small iterative tests, start making bold moves. In this episode, Emily joins Devon Boyd for a wide-ranging conversation on how Hype Digital builds and runs high-impact experimentation programs for clients across e-commerce, iGaming, travel, SaaS, and more. From a 20% lift in deposit rates to a flight-booking test worth 100,000+ rand, Emily shares the real-world results that come from testing journeys, not just pages. She also gets into how AI is reshaping the agency's workflows and why AI-referred users need an entirely different conversion strategy. Want to run experiments that actually move the needle for your business? Schedule a free demo with VWO now → https://vwo.com/ 00:00: Episode trailer 01:12: About VWO 02:09: Meet Emily Isted: From ballet dancer to Director of CRO 05:19: Why CRO starts seeping into everyday life (even dating) 08:46: How Hype Digital onboards clients and why they never use a blueprint approach 12:41: The data backlog problem: when insights sit unopened and what to do about it 15:58: How AI is saving Hype Digital 15+ hours a week — and where it's still falling short 20:55: Why big-swing tests beat small iterative ones every time 23:15: The flight booking breadcrumb test that generated 100K+ rand in additional revenue 26:08: You're not optimizing pages. You're optimizing journeys. 30:25: KPIs that matter: from conversion rate to revenue per user to lifetime value 35:03: How Hype Digital uses VWO as a CRO hub — including the MCP workflow 39:20: Zero-click and AI traffic: why your CRO strategy needs to adapt now 43:37: Are Claude users and ChatGPT users behaving differently on your site? 46:39: How running experiments breaks down internal silos and changes company culture 51:34: How behavioral data helped overturn a business decision 54:05: Test to learn, not to win: the mindset shift that changes everything 57:43: Rapid fire round 56:06 One CRO metric you wish people would stop obsessing over 57:20 One thing your non-industry friends don't understand about your job 59:01 One thing AI will take over in the next two years 01:01:08 If not CRO or ballet, what would you be doing? 01:01:48 Advice for anyone starting a career in CRO today 01:06:05: Emily's final message: keep connecting, keep sharing 🎙️ About the VWO Podcast Recognized as a finalist at the CMA Awards 2025 for Best B2B Podcast. We talk to CRO practitioners, agency leaders, and experimentation experts about what it really takes to understand your users and grow your business through data-driven optimization.

3. 

   20 May 2026

   Was der DACH-Markt beim Thema CRO immer noch falsch versteht | Antonia Grzelak

   Viele Growth-Teams stoßen irgendwann an eine Grenze. Nicht weil ihre Kampagnen nicht funktionieren, sondern weil der Funnel dahinter nicht funktioniert. In der neuesten Episode des VWO-Podcasts erklärt Antonia Grzelak, Manager of Growth and Innovation bei FUNKE Works, wie sie dieses Problem betrachtet und was es tatsächlich braucht, um es zu lösen. 🎙️ Antonia verantwortet das Wachstum einiger der bekanntesten Karriere- und Ausbildungsplattformen Deutschlands, darunter Azubiyo und Absolventa. Im Gespräch mit Maximilian Fronn spricht sie über: ✅ Die vier Checkpoints, die sie prüft, bevor ein Test live geht 💡 Warum ein fehlgeschlagener Test keine Zeitverschwendung ist, und wie man das intern erfolgreich vermittelt 🤖 Wie KI den Weg von der ersten Beobachtung bis zum Live-Experiment verkürzt 🚧 Was es wirklich braucht, um eine Experimentationskultur aufzubauen die über das Marketing hinausgeht ⚡ Wie VWO ihrem Team geholfen hat, schneller zu arbeiten _____________________________________ Most growth teams hit a wall at some point. Not because their campaigns aren't working, but because the funnel behind them isn't. In our latest episode of the VWO Podcast, Antonia Grzelak, Manager of Growth and Innovation at FUNKE Works, shares how she thinks about that problem and what it actually takes to fix it. 🎙️ Antonia leads growth across some of Germany's most visited career and training platforms, including Azubiyo and Absolventa. Over the years, she's turned experimentation from a marketing activity into a company-wide growth engine. In this episode, she gets into the details of how. Here's some of what she covers 👇 🔍 How to tell the difference between a traffic problem and a conversion problem 🚧 What it looks like when great content drives traffic but never converts ✅ The four checkpoints she uses before any test goes live 💡 Why a failed test is not a waste of time, and how to make that case inside your organisation 🤖 How AI is shortening the path from first observation to live experiment ⚡ How VWO has helped her team move faster _____________________________________ 00:00 Episode trailer 03:02 Warm-up: Antonias Ritual vor wichtigen Meetings und Podcasts 04:21 Pre-Click vs. Post-Click: Woran erkennst du ein Website-Problem? 06:19 Funnel-Engpass: Wie hoher Traffic ohne Conversions zur Sackgasse wird 09:05 Mindset-Shift: Warum CRO-Verantwortung oft im Unklaren bleibt 14:52 North Star Metrik: Welche Kennzahl wirklich langfristiges Wachstum misst 18:52 Hypothesen-Framework: Die vier Checkpoints vor jedem Test 20:52 Mobile vs. Desktop: Wo finden die wertvolleren Conversions statt? 23:20 Nach dem Test: Ausrollen, segmentieren oder iterieren? 25:22 Priorisierung: Wie der ICE-Score hilft, die richtigen Tests zuerst anzugehen 27:09 Testserie Berufsprofile: Wie kleine Uplifts gemeinsam große Wirkung erzielen 31:06 Stakeholder Buy-in: Skeptiker zu Mitstreitern machen 34:32 KI im Testing: Wie künstliche Intelligenz die Hypothesenbildung beschleunigt 37:33 CRO-Reifegrad: Wo steht Deutschland beim strukturierten Experimentieren? 42:49 Roadmap: Matching, Personalisierung und mehr Experimente pro Quartal 47:04 Oddball-Frage: Welche Superkraft würde Antonia wählen? 48:43 Rapid Fire Runde 49:04 Rapid Fire: Was würdest du am Karrierestart in CRO anders machen? 49:59 Rapid Fire: Was Freunde außerhalb der Branche an Antonias Job nicht verstehen 50:43 Rapid Fire: Wem sollte jeder CRO-Profi folgen? 51:11 Rapid Fire: Was wird KI in den nächsten drei Jahren übernehmen? 51:32 Rapid Fire: Welche CRO-Kennzahl wird zu sehr überbewertet?

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

4.5 / 5

2 ratings

Podcast Authority Score: 51 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

90

Social presence

0

YouTube

0

Engagement

30

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.