by VWO
Looking to grow your business in today's competitive landscape? Join top experts from every industry for a behind-the-scenes look at the latest strategies for success. From SEO hacks and PPC campaigns to email conversions and A/B testing, we cover it all. Apple Podcasts: https://podcasts.apple.com/us/podcast/vwo-podcast/id1668802004 Podbean: https://www.podbean.com/site/default/externalPodcastBadges Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kNDhmODUwYy9wb2RjYXN0L3Jzcw
Language
🇺🇲
Publishing Since
5/8/2023
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April 30, 2025
<p>In the latest episode of the CRO Wizards Season 2, our host Piyush Sharma, sits down with Shobhit Garg, Senior Product Manager at Microsoft. </p><p>Shobhit brings a diverse wealth of experience across multiple app categories. His expertise spans eCommerce with ShopClues, real estate with Magicbricks, and food delivery with Zomato. 🎉</p><p>With his computer science engineering background and over a decade of experience in product development and management, Shobhit offers a unique perspective on the technical and strategic aspects of mobile app optimization.</p><p>In this episode, Shobhit shares:</p><p>✅ How product management has evolved in the mobile app space over the past decade </p><p>✅ The unique challenges of managing different categories of apps </p><p>✅ Experience working at Zomato during its rapid growth phase </p><p>✅ A case study of UX improvement in the Magicbricks app </p><p>✅ Systematic approach to mobile app optimization </p><p>✅ Methods for collecting insights to build feature roadmaps </p><p>✅ Common user struggles across consumer apps and how to address them </p><p>✅ Essential tools for an effective product management workflow </p><p>✅ Balancing stakeholder expectations with team management</p><p>✅ Key learnings from experiments and personalization campaigns </p><p>✅ How Gen AI is changing mobile app product management </p><p>This episode is packed with practical advice for product managers, UX designers, app developers, and anyone interested in mobile app growth and optimization!</p><p>Tune in now to learn actionable strategies from one of the industry's experienced practitioners!</p>
April 23, 2025
<p>Welcome to another remarkable episode of CRO Wizards - Season 2, brought to you by VWO! 🎉</p><p>In this episode, our host, Vishesh Agarwal, sits down with Anirban Chakraborty, Founder of ConvertPolo and a conversion optimization powerhouse with impressive credentials. </p><p>From an engineering background, Anirban pivoted to business consulting and has since conducted over 3,000 A/B tests, generated more than $18 million in additional revenue, and maintained a win rate of over 50%.</p><p>His journey in experimentation began at VWO, and since then, he’s worked with major brands like Decathlon, Charles & Keith, CaratLane, and HappyFresh, helping them scale through data-driven experimentation strategies.</p><p>In this episode, Anirban shares:</p><p>✅ Essential setups and systems clients should have before starting experimentation </p><p>✅ Strategies for securing client buy-in for ambitious testing ideas </p><p>✅ Steps to build robust testing pipelines as businesses rely more on paid ads </p><p>✅ How to overcome fragmented user insights and create unified data-driven strategies </p><p>✅ Technical challenges in conducting server-side tests</p><p>✅ Real examples of winning tests and the insights learned</p><p>✅ Common experimentation mistakes businesses should stop immediately </p><p>✅ When to prioritize micro-metrics over key business metrics</p><p>✅ Technological advancements redefining user experience and CRO strategies </p><p>✅ Methods for staying updated with evolving CRO trends</p><p>Tune in to learn from one of the industry's most experienced practitioners! 🎧</p>
April 16, 2025
<p>In the latest episode of the CRO Wizards – Season 2, by VWO Podcast, our host Piyush Sharma sits down with Rajat Gupta, Senior Group Product Manager at Paytm, one of India's leading fintech apps. </p><p>With over 9 years of experience in Product Management, Rajat leads a team of PMs at Paytm to create optimized user experiences and scalable product strategies.</p><p>Having worked with both Paytm and PhonePe, Rajat offers valuable insider insights into what it takes to build and grow fintech apps that millions rely on. </p><p>In this episode, Rajat shares:</p><p>✅ The complete journey of how features move from ideation to release at Paytm </p><p>✅ Strategies for aligning business objectives while managing stakeholder expectations </p><p>✅ Most effective methods for identifying genuine user pain points </p><p>✅ Success metrics from real experiments that offered valuable learnings </p><p>✅ The critical 20% that moves 80% of growth metrics in fintech apps </p><p>✅ How fintech innovations are fundamentally changing user behavior </p><p>✅ Ways AI is being incorporated at various stages of app management </p><p>✅ Common myths about app management that need debunking</p><p>This episode offers valuable insights for product managers, UX designers, and growth marketers! </p><p>Tune in now to learn practical strategies for mobile app optimization! 🎧</p>
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