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Recent Episodes
May 16, 2022
RE.04 古老的企业服务，和永远年轻的SaaS行业
<myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>「本期介绍」</strong></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p>我已经在上海被封了快2个月啦，希望早日解封这一期的主题是企业服务和SaaS，主要聊一聊企业服务的历史和大环境趋势，SaaS可以说是企业服务领域里的皇冠，这个行业永远都有机会，但似乎在国内总是有些水土不服，这将会是一个录制多期的内容，希望我能做到早点更新，拖延症害死人啊</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>「本期提问」</strong></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p>Q1：你比较看好哪一个SaaS细分领域？</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p>Q2：有哪些隐形的，不被大家关注到的好SaaS公司？</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>「名词定义」</strong></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p>SaaS = 为企业搭建信息化所需要的所有网络基础设施及软件、硬件运作平台，并负责所有前期的实施、后期的维护等一系列服务，企业无需购买软硬件、建设机房、招聘IT人员，即可通过互联网使用信息系统</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p>云计算 = 狭义上讲，云计算就是一种提供资源的网络，使用者可以随时获取“云”上的资源，按需求量使用，并且可以看成是无限扩展的，只要按使用量付费就可以，“云”就像自来水厂一样，我们可以随时接水，并且不限量，按照自己家的用水量，付费给自来水厂就可以。</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>「播客节点」</strong></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><span>01:50</span> - 企业服务是一个相当宽泛的商业领域，涵盖非常多的类型</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><span>05:10</span> - 早期购买软件服务的渠道，流通方式，非常复杂和困难</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><span>09:50</span> - 这些年C端剧烈的变化，导致企业必须跟随改变自己的商业模式</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>「延伸阅读」</strong></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p> <myfont font-family="NotoSansCJKsc" color="#2998F5" text-decoration-color="#2998F5"> <a href="https://www.tisi.org/?p=17749" rel="noopener noreferrer" target="_blank">中美SaaS比较：落后十年，十倍差距</a> </myfont><myfont font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"></myfont></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p> <myfont font-family="NotoSansCJKsc" color="#2998F5" text-decoration-color="#2998F5"> <a href="https://mp.weixin.qq.com/s/FWJ6qp0KGMBNPtESJ9tJ_w" rel="noopener noreferrer" target="_blank">SaaS业务的价值评估</a> </myfont><myfont font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"></myfont></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>「STAFF」</strong></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>文案：</strong>王墨</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>主播：</strong>王墨</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>制作：</strong>王墨</p> </myfont>
March 20, 2022
RE.03 失去的金三银四与远方，强撑的工作生活和苟且
<myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>「本期介绍」</strong></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p>2022年的职场主旋律是“苟住”，大部分行业在今年也歇菜了，电商行业控税，游戏行业限版号，教育，金融和房地产行业被政策限的死死的，零售行业先锋社区团购降温，餐饮旅游文娱行业刚喘过一口气，现在就开始插氧气管了，部分新能源造车公司开始调整组织架构，就连元宇宙大家都不谈了，提供一些求职方面的拙见，希望大家都能熬过这个冬天。</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>「本期提问」</strong></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p>Q1：今年你会考虑跳槽吗，跳槽的原因是什么？</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p>Q2：今年你认为有哪几个行业，比较有向上发展的机会？</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>「名词定义」</strong></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p>金三银四 = 每年的三四月份都是人才招聘的高峰期，因为跟春节和春运紧接，到人才市场，人都是满的，所以称为金三，伴随的四月则称为银四。</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p>猎头顾问 = 猎头顾问是专为客户提供中、高级职位及特殊职位人才招聘及相关咨询服务的专业服务人员，是猎头公司必须具备的成员。</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>「播客节点」</strong></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><span>04:13</span> - 应届生薪资倒挂是不好的现象吗？</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><span>05:48</span> - 很多行业都患上了移动互联网后遗症</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><span>10:49</span> - 大公司和小公司是两种不同的职场模式</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><span>13:08</span> - 如何对一家公司进行背景调查？</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>「延伸阅读」</strong></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p> <myfont font-family="NotoSansCJKsc" color="#2998F5" text-decoration-color="#2998F5"> <a href="https://36kr.com/p/1631255014995459" rel="noopener noreferrer" target="_blank">消失的“金三银四”</a> </myfont><myfont font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"></myfont></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p> <myfont font-family="NotoSansCJKsc" color="#2998F5" text-decoration-color="#2998F5"> <a href="https://www.huxiu.com/article/502739.html" rel="noopener noreferrer" target="_blank">裁员大潮下，我们的选择是？</a> </myfont><myfont font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"></myfont></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p> <myfont font-family="NotoSansCJKsc" color="#2998F5" text-decoration-color="#2998F5"> <a href="https://www.pingwest.com/a/252042" rel="noopener noreferrer" target="_blank">搞副业、玩滑板、做KOL，不加班的大厂员工“活”过来了</a> </myfont><myfont font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"></myfont></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>「STAFF」</strong></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p>文案：王墨</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p>主播：王墨</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p>制作：王墨</p> </myfont>
March 1, 2022
RE.02 微信视频号上线2年多，直播电商迎来一个新玩家
<myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>「本期介绍」</strong></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p>除夕夜有1.2亿人通过视频号看春晚，对于微信而言，短视频时代的最后一张船票好像已经拿到，无数人错过了抖快崛起的红利，再也不想错过视频号，最近1年，视频号在直播方向不断发力，也成了商家们的下一个必争之地，视频号是否能诞生下一个李佳琦？视频号是否能成为微信后来居上的王牌？</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>「本期提问」</strong></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>Q1：</strong>假设你是视频号的负责人，你认为视频号在品牌定位上，应该和抖音，快手做出什么方面的差异化？</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>Q2：</strong>你在视频号直播中买过商品吗？你觉得和抖音，淘宝的直播电商有什么差别？</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>「名词定义」</strong></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>直播电商</strong> = 电子商务与直播结合的一种新营销形式，经常被称为电视购物PRO版。</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>视频号</strong> = 2020年1月22日，腾讯公司官微正式宣布开启内测的平台，目前已运营2年多，播客中简称”视频号“。</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>「播客节点」</strong></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><span>02:10</span> - 视频号有全国知名的独家网红或内容吗？</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><span>07:15</span> - 和快手相比，视频号的直播电商有什么区别？</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><span>10:59</span> - 对比竞品，视频号做直播电商的核心优势是？</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><span>21:25</span> - 适合在视频号做直播电商的商家画像是？</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>「延伸阅读」</strong></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p> <myfont font-family="NotoSansCJKsc" color="#2998F5" text-decoration-color="#2998F5"> <a href="https://36kr.com/p/1606319456144775" rel="noopener noreferrer" target="_blank">视频号＋春晚，抖音们的珍珠港时刻？</a> </myfont><myfont font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"></myfont></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p> <myfont font-family="NotoSansCJKsc" color="#2998F5" text-decoration-color="#2998F5"> <a href="https://www.huxiu.com/article/430938.html" rel="noopener noreferrer" target="_blank">视频号直播打通公众号的这一夜，发生了什么？</a> </myfont><myfont font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"></myfont></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p> <myfont font-family="NotoSansCJKsc" color="#2998F5" text-decoration-color="#2998F5"> <a href="https://www.pingwest.com/a/256244" rel="noopener noreferrer" target="_blank">盘点2021年十大事件，全行业正卷入视频号浪潮</a> </myfont><myfont font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"></myfont></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p><strong>「STAFF」</strong></p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p>文案：王墨</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p>主播：王墨，橙子</p> </myfont><myfont margin="0" padding="0" font-family="NotoSansCJKsc" size="15sp" line-height="26dp" color="#2E323F" text-style="normal"> <p>制作：王墨</p> </myfont>
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