Wanta Sip?
Claim This Podcastby The Coca-Cola Company
Podcast Overview
<p>Watch the first podcast with marketing leaders Shakir Moin, Ibrahim Khan from The Coca-Cola Company joining WPP OpenX and advertising maverick Rory Sutherland to uncap how some of the most seasoned marketing minds think about a full scale marketing reinvention. <br><br>Introducing – “Wanta Sip?”. To change or not to change? Is marketing an art or a science? What makes a brand iconic? Join us in the podcast as we explore these questions and many more in bringing back the beloved “Wanta Fanta” campaign.</p>
Language
🇺🇲
Publishing Since
5/21/2024
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Recent Episodes
September 26, 2024
Behind the Screams! - Creating a Spooktacular Fan Experience
How do you move away from telling consumers what they need, and actually give them something they want? How do you go beyond the typical campaign ads, taglines and content and deliver experiences fans will never forget? In Episode 2 of “Wanta Sip?”, marketing leaders from The Coca-Cola Company, Ibrahim Khan (Vice President of Global Marketing for Fanta), Javier Meza (President, Marketing & Europe CMO, The Coca-Cola Company) and Amelia Torode (CSO Europe, Open X WPP) will uncap ...
May 21, 2024
Wanta Fanta? Crafting Campaigns that Revive Brand Heritage
<p>How experimental should you be when marketing a world-famous brand? Most marketers aspire to face this dilemma – weighing up the lure of doing something new and daring vs. the stability of maintaining a brand’s iconic marketing identity that they have built for decades.</p><p>In this launch episode of “Wanta Sip?”, marketing leaders from The Coca-Cola Company, Shakir Moin (President of Marketing for North America), Ibrahim Khan (Vice President of Global Marketing for Fanta), and advertising maverick Rory Sutherland get candid about this eternal creative tension. Who better than Coca-Cola to dive into the history of marketing a quintessential brand?</p><p>The team uncaps the thinking behind when to launch a full-scale brand reinvention. From bringing back the beloved “Wanta Fanta” campaign to illustrating the importance of redefining brand equity to keep things fresh.</p><p>If you’ve ever agonized over pushing creative boundaries or felt the itch to throw marketing materials out the window and start again, this podcast is a must-listen. Subscribe now for an exploration into the minds of some of marketing’s most revered thought leaders.</p><p><b>Connect with Fanta:</b></p><ul><li><a href='https://www.instagram.com/fanta/'>Instagram</a>, <a href='https://www.facebook.com/fanta/'>Facebook</a>, and <a href='https://www.tiktok.com/@fanta'>TikTok</a></li></ul><p>Follow <a href='https://www.linkedin.com/in/shakir-moin-7b83941/'>Shakir Moin</a>, <a href='https://www.linkedin.com/in/ibrahim-khan-6999288/'>Ibrahim Khan</a> and <a href='https://www.linkedin.com/in/rorysutherland/'>Rory Sutherland</a> on LinkedIn</p><p>Audio and Video Production by Adode Media: <a href='https://www.adodemedia.com'>www.adodemedia.com</a></p>
2 total episodes available
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Frequently asked questions
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- What is Wanta Sip??
<p>Watch the first podcast with marketing leaders Shakir Moin, Ibrahim Khan from The Coca-Cola Company joining WPP OpenX and advertising maverick Rory Sutherland to uncap how some of the most seasoned marketing minds think about a full scale marketing reinvention. <br><br>Introducing – “Wanta Sip?”. To change or not to change? Is marketing an art or a science? What makes a brand iconic? Join us in the podcast as we explore these questions and many more in bringing back the beloved “Wanta Fanta” campaign.</p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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