Podcast Overview
<p>聊文案，也聊人如何被世界理解。 <br /> <br />《文案人篸酒》是一個關於 <br />自我探索 × 價值轉譯 × 商業定位 的節目。 <br /> <br />如果你明明有想法、有能力、有在努力， <br />卻還是覺得市場沒有真正理解你， <br /> <br />這裡會幫你慢慢拆開中間缺少的那一步。 <br /> <br />AI時代文案策略師 呂明熹Jessie（言酒）， <br />分享工作現場的觀察、案例與思考， <br /> <br />一起把那些說出口就容易被誤解的話， <br />翻譯成世界聽得懂的語言。 <br /> <br /> <br />合作：jslogan.tw@gmail.com <br />官網：jslogan.tw（搜尋「文案像你」） <br /> <br /> <br /> <br/>Powered by <a href="https://firstory.me/zh">Firstory Hosting</a></p>
Language
🇨🇳
Publishing Since
8/24/2020
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Recent Episodes
April 7, 2026
EP.104 想寫嘖嘖文案的最重要的一件事
<p><strong>本週聚焦</strong> <br />價值轉譯：精準好感文案(春耕月限定價2700) <br /><a href="https://jslogan.tw/pgwc/" rel="noopener noreferrer" target="_blank">https://jslogan.tw/pgwc/</a> <br />- <br />很多募資案不是產品不行，而是理念沒長成整份頁面的骨架。 <br />這一集聊募資文案最容易被忽略的核心：顧客為什麼買、最後買到什麼，中間邏輯有沒有接起來。 <br />當理念寫清楚，畫面、文案、產品與敘事，才會長成同一棵樹。 <br />- <br />📩 <strong>索取本集簡報</strong> <br />訂閱電子報，每週四寄出 <br /><a href="https://jslogan.tw/email/" rel="noopener noreferrer" target="_blank">https://jslogan.tw/email/</a> <br /> <br /><a href="mailto:讀者提問：jslogan.tw@gmail.com" rel="noopener noreferrer" target="_blank">讀者提問：jslogan.tw@gmail.com</a></p> <br /> <br/>Powered by <a href="https://firstory.me/zh">Firstory Hosting</a>
March 31, 2026
EP.103 Claude 做網站真的很美，但要小心字太小，還有另外 2 個坑
<p>本來要講募資，結果先被 Claude 的網站美感震撼教育。 <br />這集來聊聊：為什麼 Claude 做網站第一眼超美，第二眼卻可能出事？從字體太小、銷售感被修掉，到一人公司怎麼培養真正聽得懂自己的 AI 副腦，這集一次講完。 <br /> <br /><strong>本週自我轉譯模型聚焦</strong> <br />價值轉譯： <br />把專業賣出去工具包 <br /><a href="https://jslogan.tw/j-toolkit/" rel="noopener noreferrer" target="_blank">https://jslogan.tw/j-toolkit/</a> <br /> <br />📩 <strong>索取本集簡報</strong> <br />訂閱電子報，每週四寄出 <br /><a href="https://jslogan.tw/email/" rel="noopener noreferrer" target="_blank">https://jslogan.tw/email/</a> <br /> <br /><a href="mailto:讀者提問：jslogan.tw@gmail.com" rel="noopener noreferrer" target="_blank">讀者提問：jslogan.tw@gmail.com</a></p> <br /> <br/>Powered by <a href="https://firstory.me/zh">Firstory Hosting</a>
March 24, 2026
EP.102 募資翻車！《女孩Workaway南美冒險》被罵到下架，消費者到底不同意什麼？
<p>不是單純賣不掉，而是會被罵到下架？<br>很多人把問題歸結在品牌沒鋪墊、贈品太爛，<br>但我更想談的是：<strong>這其實是一場不被消費者認同的交易。</strong> <br /><br>我會拆解一筆交易成立前，為什麼必須經過 <strong>共鳴 → 信任 → 轉換</strong>，<br>以及當你的價值沒有被成功轉譯成別人願意支持的理由時，<br>為什麼市場不只不買單，還可能直接反感。 <br /><br>如果你也做品牌、內容、產品，<br>這集會很值得聽。 <br /> <br /><strong>本週自我轉譯模型聚焦</strong><br>價值轉譯：<br>精準好感文案<br><a target="_blank" rel="noopener noreferrer nofollow" href="https://jslogan.tw/pgwc/">https://jslogan.tw/pgwc/</a><br><br>📩 <strong>索取本集簡報</strong><br>訂閱電子報，每週四寄出<br><a target="_blank" rel="noopener noreferrer nofollow" href="https://jslogan.tw/email/">https://jslogan.tw/email/</a><br><br>讀者提問：jslogan.tw@gmail.com</p> <br /> <br/>Powered by <a href="https://firstory.me/zh">Firstory Hosting</a>
106 total episodes available
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- What is 文案人蔘酒?
<p>聊文案，也聊人如何被世界理解。 <br /> <br />《文案人篸酒》是一個關於 <br />自我探索 × 價值轉譯 × 商業定位 的節目。 <br /> <br />如果你明明有想法、有能力、有在努力， <br />卻還是覺得市場沒有真正理解你， <br /> <br />這裡會幫你慢慢拆開中間缺少的那一步。 <br /> <br />AI時代文案策略師 呂明熹Jessie（言酒）， <br />分享工作現場的觀察、案例與思考， <br /> <br />一起把那些說出口就容易被誤解的話， <br />翻譯成世界聽得懂的語言。 <br /> <br /> <br />合作：jslogan.tw@gmail.com <br />官網：jslogan.tw（搜尋「文案像你」） <br /> <br /> <br /> <br/>Powered by <a href="https://firstory.me/zh">Firstory Hosting</a></p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
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