Ever wonder why your B2B company’s revenue isn’t growing? We’re here to answer that critical question. Square 2’s CEO and a handful of innovative guests share tips and techniques on how to install a revenue generation system that generates more leads, more sales opportunities and helps you close more new business.
S3 Ep2 - The Cyclonic Buyer Journey Map and How To Use It
I continued the conversation with Matt Sunshine, CEO of the Center for Sales Strategy and Leads G2. In this show, Matt and I debate new buyer journey models and how to use them to help clients get better results from both sales and marketing. Matt has his approach and I have ours, both approaches are eye-opening.
11 Jan 2024
S3 Ep1 - The New Buyer Journey
I’m joined by Matt Sunshine, CEO of the Center for Sales Strategy and Leads G2. Matt and I go deep on the changing way B2B buyers make their purchase decisions today and you don’t want to miss it. We sunset the traditional sales funnel created in 1890, and introduce the new Cyclonic Buyer Journey model which illustrates how B2B prospects make purchase decisions today. We talk about how marketing and sales professionals need to adapt their execution to take full advantage of these changes.
29 Jun 2023
S2 Ep25 – What You Can Learn From Tom Brady, 6 Time Super Bowl Champion
Tom Brady, LeBron James, and Tiger Woods all have something in common. They are widely considered the Greatest of All Time in their sport. But they didn’t get there by accident and it wasn’t raw talent that got them there either. It was hard work. A never-ending commitment and an investment of both time and money in their own professional development, training, conditioning, and expertise. They knew that to be the best, they needed to work with the best trainers, the best conditioning experts, the best sports therapists, and the best coaches. Not only that, they needed to invest their time and energy, not only during the season but ALL YEAR long, if they wanted to be the GOAT. You need to consider a similar approach to revenue generation and business growth. There are no shortcuts. There are no easy buttons. You need to work with the best, invest appropriately with both time and money and never, ever stop working to get to your goals. That’s how you grow your business.
In this show, we’ll cover
What going “all in” means from a time and investment perspective
How to make this your company’s top priority and get everyone focused on this one goal.
Why your partners/agencies need you to be “all in” because they are already all in for you.
How analytics help athletes track progress, the same way analytics can help you track your progress
Why asking yourself the hard question is the first step, “Do you want to win the Super Bowl?”
Host of What‘s Wrong With Revenue??
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