Pharmaceuticals is an industry bursting with passion, innovation, and some of the brightest minds around, all committed to making patients’ lives better. But if you’ve spent any time here, you know it can sometimes feel like slogging through the mud – buried in bureaucracy, battling for customers' attention, and constantly being asked to do more with less, despite all the investment and positive change happening around us.
So, here’s a question for you: What if it’s not just about more training or shiny new processes? What if the real obstacles are the quiet, unspoken rules and assumptions buried deep in our culture?
Introducing What the Pharma? - a podcast from the curious minds at Rubica designed to dig deep into those hidden barriers through fresh perspectives and bold conversations. Together with industry insiders and thought-provoking guests, we’ll uncover what might be really holding us back and maybe even find some unexpected solutions along the way... because it’s time to ask: What the pharma is really going on here?
Hosts Caroline and Harry analyze the disconnect between Pharma executives and HCPs regarding customer engagement, revealing the need to shift from brand-centric approaches to customer-focused strategies.
11 Nov 2025
Coaching for Impact in Pharma’s Changing Healthcare Landscape
Hosts Caroline and Harry discuss how pharmaceutical managers can transition from being problem-solvers to coaches, building team capability and confidence in a changing healthcare landscape, which helps create problem-solving teams.
28 Oct 2025
Better Customer Conversations for Pharma, Healthcare and Patients
Industry experts Caroline and Harry explore the challenges of scripted conversations in the pharmaceutical industry, highlighting the importance of curiosity and tailored approaches for improved customer engagement and better healthcare outcomes.
28 Nov 2024
Part 2: Digital Transformation and Customer Centricity | with Clement Gavrila
Digital transformation is revolutionising the pharmaceutical and healthcare industries, pushing the boundaries of how companies connect with patients, providers, and stakeholders.
As customer-centricity becomes a critical focus, the role of digital innovation in enhancing patient care, streamlining operations, and driving better outcomes has never been more vital.
Clement Gavrila, Head of Digital Transformation at Virgin Media O2, brings an abundance of experience and insight from his fascinating career at one of Britain’s leading mass media and telecom giants.
Known for keeping people and businesses connected, Virgin Media O2 is at the forefront of digital evolution. Clement joins us on part 2 of our debut episode of What the Pharma? to share insights into how digital transformation is reshaping commercial organisations and driving innovative, customer-focused change across the sector.
28 Nov 2024
Digital Transformation and Customer Centricity | with Davidek Herron
Digital transformation is revolutionising the pharmaceutical and healthcare industries, pushing the boundaries of how companies connect with patients, providers, and stakeholders.
As customer-centricity becomes a critical focus, the role of digital innovation in enhancing patient care, streamlining operations, and driving better outcomes has never been more vital.
Davidek Herron, Global Head of Digital at Roche Pharmaceuticals, brings a wealth of expertise to this evolving landscape. With a deep understanding of digital integration in healthcare, Davidek is driving initiatives at Roche that leverage cutting-edge technologies to advance life sciences, improve diagnostics, and meet the needs of an increasingly connected world.
He joins us on the debut episode of What the Pharma? to share his insights and shed light on the challenges and opportunities facing the industry as it embraces digital transformation.
21 Nov 2024
Trailer - What the Pharma?
Pharmaceuticals is an industry bursting with passion, innovation, and some of the brightest minds around, all committed to making patients’ lives better. But if you’ve spent any time here, you know it can sometimes feel like slogging through the mud – buried in bureaucracy, battling for customers' attention, and constantly being asked to do more with less, despite all the investment and positive change happening around us.
So, here’s a question for you: What if it’s not just about more training or shiny new processes? What if the real obstacles are the quiet, unspoken rules and assumptions buried deep in our culture?
Introducing What the Pharma? - a podcast from the curious minds at Rubica designed to dig deep into those hidden barriers through fresh perspectives and bold conversations. Together with industry insiders and thought-provoking guests, we’ll uncover what might be really holding us back and maybe even find some unexpected solutions along the way... because it’s time to ask: What the pharma is really going on here?
Host of What the Pharma??
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