Why Everybody Hates You is an audio support group for reputation professionals. Many of us are the sole reputation guardian in the company - that's lonely and it makes it hard to codify and improve our practice. There are also few resources built for our needs. Daisy wanted to correct that by interviewing reputation professionals about the challenges they face and the tools they have developed, so that we can all feel less lonely and develop our own skills.
Usually on this podcast we talk a lot about the problems to avoid and examples to learn from. We help each other avoid beartraps in order to speed up learning. This episode is a bit different… Daisy speaks to Ariane Vickman, Head of Public Affairs at Starling Bank about the novel experience of working for an organisation with very few detractors.
Key takeaways include:
- how to use purpose to make practical change
- why simplicity matters, in so many ways
- and why Starling wants to carry other banks along for the ride.
Find all of our episodes - and full transcripts for each one - at https://www.buzzsprout.com/1121639
13 Feb 2024
Why everybody needs to understand carbon markets
Daisy talks to Tim Coombes, a carbon markets expert, about why carbon markets matter for reaching net zero and how to use them while protecting your corporate reputation.
Together they cover:
What we mean when we talk about carbon markets
Why the markets had a bad year in 2023
How to use carbon markets effectively to augment your net zero strategy
What the reputation risks are and how to mitigate them, and
The big changes to expect in the next few years.
Find all of our episodes - and full transcripts for each one - at https://www.buzzsprout.com/1121639
30 Jan 2024
Why everybody hates electric vehicles
Colin Walker from the Energy and Climate Intelligence Unit (ECIU), talks to Daisy about mis- and disinformation in the world of electric vehicles and how to defend an entire industry from attack.
Key takeaways include:
The reputational opportunities and challenges inherent in the energy transition
The seismic impact that the energy transition may have upon brand loyalty
How important it is to amplify external advocates, and in an echo of last episode:
How much political mood music and regulatory decisions impact investment
Find all of our episodes - and full transcripts for each one - at https://www.buzzsprout.com/1121639
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