Marketing manager by day, burlesque performer and producer by night, Bustie La Tish shares some observations about the similarities between the business world and the arts world including tips and tricks for anyone who wants to combine creativity and making money!
Bustie shares some thoughts about separating yourself from your brand so you can make better business decisions, and looking at your product portfolio strategically.
15 May 2021
How can we create more awareness for what we create?
Exploring 4 methods for increasing awareness and visibility: world of mouth, collaborations, media and advertising.
28 Apr 2021
Are low prices killing your business or is your brand just not justifying the prices you want?
In this episode, Bustie dives into the hot topic of pricing. If you’ve ever thought your competitors destroyed your business by offering services for lower prices, this episode is for you!
13 Apr 2021
How do we take customers from interest to purchase and to advocacy?
Bustie walks you through the tradition marketing funnel so you can identify what messaging to create for your audience to move smoothly from awareness to purchase and even become your advocates.
30 Mar 2021
How can target groups help you improve your communication and get more bang for your buck
Target groups are absolutely key to helping you focus your communication and ensure you serve the right message to the right audience on the right channel. Plus it will make your advertising more efficient. So how do you define a target group and what do you do with it? And what does this all have to do with art?
16 Mar 2021
How to build a brand across touchpoints and with attributes that reflect all of you
Branding is a complex topic that can be challenging even for the biggest brands. In this episode, Bustie explores the concept of branding through experience touchpoints and brand attributes and translates these concepts to apply them to the arts.
2 Mar 2021
Are you asking advice from a colleague or getting trade secrets from a competitor?
Asking colleagues for advice is as common in business as it is in the arts, yet each conversation can go in very different directions. Bustie investigates the link between relationships and advice and shares some tips for both requesters and givers of advice.
16 Feb 2021
Are you working or are you building a career?
In the corporate and the creative world, we often focus on just doing the work and letting it speak for itself. But that’s not necessarily going to get you where you want to be. Bustie shares some questions to ask yourself so you stay focused on your goals and build a network to help you achieve them.
16 Feb 2021
Work b*tch (Trailer)
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