Marketing, advertising, media, whatever you want to call it. It has had a significant impact on us. It's responsible for shaping our culture, influencing our decisions, the people we choose to be around, & the story we tell.
I've found writing to be the foundation for the change I seek to create. It's with this skill that I want to make things right by making the right things. That's the aim of this podcast. Talk about creative work & how we can all do better, for ourselves and for the people that our work impacts. Join me on this journey as I explore creative minds and what makes them tick!
I'll be honest, I'm in love with many D2C brands. I'm always fascinated when I see a cool, new, hip brand enter the market and what they have to offer. And as much as I love being the person experiencing these brands, what intrigues me more is how they pull it off?
So to talk about this, I brought on Sarang, co-founder of Adscellent Media on this episode of Writeous. He has been working with many D2C businesses, helping them to not just scale through advertising, but also build a D2C brand.
Tune in to listen as we talk about our favourite D2C brands, learn more about how this specific segment of e-commerce is flourishing, and what some of these brands do that push them to glory while what some of them do that pull them down.
You can find Sarang on:
Facebook: https://facebook.com/isarangbhirad
LinkedIn: https://linkedin.com/in/sarangbhirad
Join our community; 'Ecom Growth Council'
https://facebook.com/groups/ecomgrowthcouncil
You can find me on
Website - https://coppeewriter.com/
Instagram - https://www.instagram.com/coppee.writer/
LinkedIn - https://www.linkedin.com/in/-coppeewriter/
23 Oct 2021
Does The Copy Work?
What is that makes copy work? When can you say that your content or copy successfully fulfilled its purpose? Is it only when it gets you a conversion? Or is there more to copywriting than meets the eye? Listen to this episode to find my perspective on this question.
You can find me on
Website - https://coppeewriter.com/
Instagram - https://www.instagram.com/coppee.writer/
LinkedIn - https://www.linkedin.com/in/-coppeewriter/
7 Oct 2021
To Be a Writer, Not a Pencil
A 2-minute rant that you can listen to while you make your coffee.
You can find me on:
Website - https://coppeewriter.com/
Instagram - https://www.instagram.com/coppee.writer/
LinkedIn - https://www.linkedin.com/in/-coppeewriter/
25 Aug 2021
A Worldview on Advertising & Marketing
This is a special one! For two reasons:
1. Got Vikas on! Tune in to find out who he is! (I'm not giving it away here :p)
2. This episode somewhat answers the question - "Why 'writeous' Gourav? What does it mean? I don't quite get it...
We discuss our perspectives on the world of marketing, how we've seen it evolve, and the impact it has had on our culture as well as our personal lives.
WARNING: This episode is definitely more on the thoughtful side of the industry rather than a practical conversation. If you're looking to listen to something that will give you actionable insights, this ain't it chief! If you're cool with that and are looking to understand a bit more about this concept of 'writeous', then go right ahead!
(DM me '1 Buck' to get a surprise😉. Let's see how many people actually read this stuff😂)
You can find Vikas through the following links:
Website: https://growthguy.in/
Twitter: https://twitter.com/locatevikas
Linkedin: https://www.linkedin.com/in/locatevikas/
Instagram:https://instagram.com/locatevikas
Facebook:https://facebook.com/locatevikas
You can find me on:
Website - https://coppeewriter.com/
Instagram - https://www.instagram.com/coppee.writer/
LinkedIn - https://www.linkedin.com/in/-coppeewriter/
8 Aug 2021
A Podcast Episode on Podcasts
If you're someone who's considering starting a podcast, but you're not sure whether you should go ahead, then this episode is for you!
Joining me today for a podcast episode on podcasts is the founder and co-host of 5-Minute Library, a writer at one of India's leading news agency, and a wonderful friend, Piyushi Sharma!
Throughout this episode, we discuss certain aspects/questions that you should or could ask yourself before starting a podcast. They'll really help you concretize your idea and be more confident to speak, record and put your thoughts out into the world.
P.S. During the conversation, I mentioned IVM as 'Indus Valley Media'😂, but it is 'Indus Vox Media'. Please don't troll me :p
You can follow Piyushi and her 5-Minute Library journey through this link: https://www.instagram.com/the5minutelibrary/ (https://www.instagram.com/the5minutelibrary/)
You can find me on
Instagram - https://www.instagram.com/coppee.writer/ (https://www.instagram.com/coppee.writer/)
LinkedIn - https://www.linkedin.com/in/-coppeewriter/ (https://www.linkedin.com/in/-coppeewriter/)
9 Jul 2021
Topical or Typical
The 'O' in 'Topical marketing' stands for "Oh! That's so clever/funny/relatable/genuine/relevant. I definitely feel like sharing this with my circle."
But when the message falls short, the marketer didn't get the right sentiment or your reason to create a topical post was "because other brands were doing it", then the 'O' drops to become a 'Y'.
Y did they do this? Y did they think this was good? Y couldn't they just let it go?
On this episode of Writeous, I touch upon this touchy subject. I'd love to know your thoughts as well. Is topical marketing slowly turning into a topical anaesthetic that we'll just become numb to? Or will it always have a place in a marketers arsenal?
You can find me on:
Instagram - https://www.instagram.com/coppee.writer/
LinkedIn - https://www.linkedin.com/in/-coppeewriter/
18 Jun 2021
You Can Learn to Be Creative
When we talk about creativity and how it is subjective, we often talk about the end result. The piece of work or the output which we judge and consider to be creative or not. But what about the input? How does creativity begin? Check out this episode where I explore more on this topic.
You can find me on Instagram: https://www.instagram.com/coppee.writer/
26 May 2021
Trailer: To be Writeous
And so, the journey begins. Writeous is a project that has been on my mind for a long time. Here's to finally taking the first step. If you resonate with the purpose of 'Writeous' as I mention in the trailer, then I'd love for you to stick around and give me feedback on the things I can do to improve in the future. Hope you have a great day!
You can find me on Instagram: https://www.instagram.com/coppee.writer/
The music used in this episode is not owned by me. Credit goes to HookSounds.
Title: Pure Majesty
https://www.hooksounds.com (https://www.hooksounds.com/)
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