兩位行銷查某（生理女性）為你帶來國際行銷新知，案例分析，實戰撇步分享，再點綴一些做行銷做到蕭笑，又哭又笑，又愛又恨的心酸血淚。
留言給我們：https://www.surveycake.com/s/Xq88P
主持人 Jenny、Serene 都畢業於波士頓某學校的整合行銷學系，帶著一些些美國工作經驗回到台灣，現在分別在新創、品牌顧問公司擔任行銷經理。
聲音製作 by 厭世烏龜
Podcast Overview
兩位行銷查某（生理女性）為你帶來國際行銷新知，案例分析，實戰撇步分享，再點綴一些做行銷做到蕭笑，又哭又笑，又愛又恨的心酸血淚。 留言給我們：https://www.surveycake.com/s/Xq88P 主持人 Jenny、Serene 都畢業於波士頓某學校的整合行銷學系，帶著一些些美國工作經驗回到台灣，現在分別在新創、品牌顧問公司擔任行銷經理。 聲音製作 by 厭世烏龜
Language
🇨🇳
Publishing Since
9/16/2020
1 verified contact email on file for 行銷查某
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Recent Episodes
October 27, 2020
Ep.2 不做廣告也可以聲名大噪？＿特斯拉用產品、對的時機、清晰初衷打造全新行銷模式
<p>Tesla CEO Elon Musk 屢次在他的推特上說自己不喜歡廣告，特斯拉也不會做傳統的付費廣告，甚至在今年十月解散了公司內的公關部門。到底看似如此不重視「行銷」的特斯拉是如何成為家喻戶曉的電動車第一品牌？</p>
September 16, 2020
Ep.1 這樣的年代，我們要的是一致的品牌＿從 #Blacklivematters 事件一窺品牌行銷的風風火火
<p>2020 除了疫情讓全球人心惶惶，黑人長久面對的種族議題問題也在今年 5/25 George Floyd 事件後再次引爆，除了重新放大檢視種族歧視問題，行銷圈又發生了哪些事情呢？除了各大品牌火速推出廣告響應，Agency 圈也不平靜...</p>
2 total episodes available
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