Yacht Business is a podcast dedicated to the commercial aspects of yachting around the world. From Professional sailing to boatbuilding, marketing and associated industries like charter and sailing apparel. Hosted by David Fuller, the program features thought leaders and guests.
Welcome to this edition of Yacht Business partly recorded in Jeddah where one of the preliminary rounds of the America’s Cup has just been delivered – in style. There is a lot to unpack here – from prejudiced pre-event commentary by sections of the western and social media to lessons in destination marketing and stakeholder management to direct comparisons between this event and the SailGP Dubai event. I’m going to try and cover all of these things.. BUT FIRST we have a special interview with David Graham, CEO of World sailing… The Script… Intro Welcome to this edition of Yacht Business partly recorded in Jeddah where one of the preliminary rounds of the America’s Cup has just been delivered – in style. There is a lot to unpack here – from prejudiced pre-event commentary by sections of the western and social media to lessons in destination marketing and stakeholder management to direct comparisons between this event and the SailGP Dubai event. I’m going to try and cover all of these things.. BUT FIRST we have a special interview with David Graham, CEO of World sailing… David Graham Live interview… America’s Cup Preliminary Event in Jeddah In the interests of disclosure, […]
28 Aug 2023
Musto’s Marketing Man – Nick Houchin
In this episode, I talk to Nick Houchin, Head of Marketing for sailing apparel brand Musto. We chat about how he got into the business, innovation and challenges around keeping a brand relevant and top of mind.
7 Aug 2023
Sustainability in Sydney
recorded at the Sydney Boat Show, host David Fuller explores disruptive technology, innovation, and the state of sustainability in the boating industry. The Boating Industry Association introduced the inaugural Sustainability award, won by Go Boat. However, sustainable boating examples were scarce, with Eyachts' RAND range being a standout. Interviews with Ross Turner and Peter Hrones from Carbon Yachts shed light on market trends and the game-changing fully foiling Candela boats. David Meehan from Mercury discussed the smaller, outboard engine boats.
23 Jul 2023
Sydney Boat Show Preview
An interview with Neil Patchett from the Australian Boating Industry Association about the Sydney International Boat Show (3rd – 6th August, 2023) In this episode of the Yacht Business Podcast, we preview the Sydney Boat Show. We talk about the state of the industry in Australia post-pandemic and look at efforts to make boating more sustainable. We also get into why getting out on the water makes us feel good and the benefits for society. Bookmarks & Show Notes
9 Mar 2023
Middle East Yachting Conference & Dubai Boat Show
In this episode, I travel to Dubai for the Middle East Yachting Conference and the Dubai International Boat Show. The world order is changing and things are moving. Can the Middle East be a rival to the Caribbean for superyachts during the northern hemisphere winter and can the regulations be changed to make yachting a key component of the economy? Bookmarks & Show Notes
1 Feb 2023
Yacht Management with Aquator Marine
In this episode of the Yacht Business podcast, I speak with Gerben Visser and Keegan Leslie from Aquator Marine, an app designed to help with the management of large yachts. Then a bonus segment from the Pilote Podcast about using VR and AR for displaying and selling yachts. Show Notes & Bookmarks
13 Dec 2022
Tracking Kanara With Gaby Hernandez
This is the Yacht Business Podcast – I’m your host David Fuller. In this episode we talk to a software entreprener mixing wearables with watersports. In this episode I am joined by Gabriella Hernandez who is Co-founder and CMO of KANARA Sportech. Kanara is an app which is designed to help kite surfers and paddleboarders and sailors keep track of their data and share their sport with others. Bookmarks & Shownotes
17 Nov 2022
SailGP Heats Up in Dubai
Welcome to the Yacht Business podcast - I'm your host, David Fuller.
In this episode, we take a look at the first ever SailGP event in Dubai, the fan experience, the challenges of running an event in a new market and a new environment and we talk to Todd Reynolds, director of Web3 strategy for SailGP. about the DAO based team owned by fans.
3 Nov 2022
James Pleasance – Match Points
Welcome to to the Yacht Business Podcast with me, David Fuller. In this episode, I talk to James Pleasance - Executive Director of the World Match Racing Tour about where match racing sits in the wider sailing world and new initiatives to provide access and increase diversity in the sport.
29 Oct 2022
Justin Chisholm, New Media Explorer
In this crossover episode I chat with Justin Chisholm. Justin a sailing journalist and host of the Yacht Racing Podcast. We discuss the way technology has impacted the sport of sailing from a media and communications point of view and what might happen next…
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