Your Business Ghost

About Your Business Ghost

Join Marlene Lowe by the flicker of the late-night lamp on "Your Business Ghost," a podcast that whispers secrets of growth and resilience to the small business owner cradling ambitions in the quiet. This is not just a show; it's a nocturnal confidante for the solo entrepreneurs and the dreamers operating their one-man orchestras, aiming to compose symphonies of success. In the hush that falls when the world sleeps, Marlene invites you to a place where vulnerability meets strength, where the echoes of your business fears are met with the soothing voice of experience and the empowering stories of those who've navigated the maze before. "Your Business Ghost" draws from the deep wells of industry expertise, offering not just advice but a lantern to illuminate the path of sustainable growth and potential. Each episode, like a carefully penned letter, addresses a facet of the entrepreneurial spirit—be it the art of marketing, the essence of branding, the dance of customer acquisition, the rhythm of effective communication, or the balance of financial management. Marlene, with the wisdom of a seasoned guide, unravels the threads of business challenges, weaving them into a tapestry of actionable strategies, real-world tales, and the triumphs of those who've etched their marks on the horizon. "Your Business Ghost" is more than a podcast. It's a midnight rendezvous for the soul of your business, where Marlene Lowe becomes the voice breaking through the silence of doubt, offering solace, inspiration, and companionship. It's for you, the solopreneur forging dreams in the shadows; you, the start-up founder sketching blueprints of tomorrow; you, the aspiring owner mapping the journey of a lifetime. Let "Your Business Ghost" be the beacon as you navigate the uncharted waters of entrepreneurship. Together with Marlene, unlock the doors to not just surviving but thriving in the bustling marketplace. Tune in, and let your business not just exist but glow under the moon's watchful eye, a beacon for others to follow. Step into the circle of "Your Business Ghost" listeners and let Marlene Lowe guide you through the nights filled with questions to the mornings brimming with answers. Here, in the intimacy of shared stories and mutual growth, your business finds its ghostly guardian, ensuring you're never truly alone on this journey.

Publisher

The Emerald Agency

Category

business

Language

en

Explicit

No

First episode

1 Feb 2024

Latest episode

29 Feb 2024

Latest episodes

4 episodes in the feed.

1. 

   29 Feb 2024

   An introduction to networking and networking personalities

   Networking always conjured up images of an 80’s salesperson for me - the quintessential figure with a bulky Motorola, donned in a power suit, harbouring secrets behind a knowing smile. These characters, now almost caricatures in my mind, held the same cunning and mystery as villains in spy movies. So, when I reached the juncture where networking became a necessity, I felt torn between the corporate persona I thought I had to adopt and the creative, paint-stained adventurer I truly was. The two seemed mutually exclusive. If only I’d known then what I understand now. Networking, at its core, is about engaging in conversations and forging connections. It sounds straightforward, perhaps even rudimentary in today’s world. It’s about business connections, right? People you can sell to? Here, I invite you to challenge this conventional perception.

2. 

   22 Feb 2024

   Sharing your corporate social responsibility story

   In today's market, corporate social responsibility (CSR) is not just a buzzword but a business imperative (https://www.emeraldagency.co.uk/resources/the-universal-impact-of-corporate-social-responsibility-a-guide-for-small-businesses). For small businesses, effectively marketing CSR initiatives can differentiate your brand, build customer loyalty, and drive growth. Here’s how to do it right.

3. 

   15 Feb 2024

   Corporate Social Responsibility: A Guide for Small Businesses

   Corporate Social Responsibility (CSR) is not a concept reserved for the colossal entities of the business world. It’s a crucial strategy for businesses of all sizes, including the smallest of enterprises. This episode explores how even micro-level businesses can implement CSR strategies to make a significant impact, not only within their local communities but also on a global scale.

4. 

   1 Feb 2024

   Introducing Your Business Ghost: a midnight mentor

   As dusk falls and the world quiets, the mind of a business owner awakens with a whirlwind of thoughts and concerns. In the stillness of night, you're not alone—join me, your Business Ghost, in uncovering the light of clarity and solutions. Together, we'll navigate the challenges of being your own boss, from the practical to the profound, over a warm cup of Kericho Kenyan tea and the comforting sounds of the night. In each weekly episode of "Your Business Ghost," we delve into the questions that haunt the minds of micro and small business owners like you, providing actionable advice and insights to help you fall back in love with your business. Whether it's strategising for growth or finding peace amidst the solitude of entrepreneurship, we're here to illuminate the path forward. You're invited to bring your worries and leave with wisdom. So, let's sit together in the quiet hours and transform your nighttime ponderings into daytime victories. I'm your Business Ghost, and together, we'll ensure that your passion for business thrives.