by Dave Jackson
Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
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Publishing Since
11/28/2018
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April 12, 2025
<p>Growing your newsletter can feel like trying to find a needle in a haystack, right? But fear not, because I've got a strategy that’s so simple, you might just roll your eyes and think it can’t be real. Spoiler alert: it is. We can use Google Analytics (or Fathom stats) to figure out which pages on your website are actually getting some love. </p><p>Trust me, you might be shocked to discover that old blog post from 2019 is still raking in the clicks while your latest masterpiece is gathering virtual dust. Once you've identified those star pages, it’s time to get crafty and whip up a quick cheat sheet or lead magnet. Who doesn’t love a freebie? You can easily create a PDF that people can’t resist signing up for, even if it’s just a glorified summary of your blog. </p><p>And yes, I did have a moment where I wondered if people even realize they can bookmark a page, but hey, if they want a PDF, who am I to judge? Now that you’ve snagged their emails, you can start sending them all the fabulous stuff you’ve got up your sleeve, from show updates to special offers, all while feeling like a total marketing genius. It’s like getting a backstage pass to your own show!</p><p><strong>Takeaways:</strong></p><ul><li> Having a newsletter is super powerful, but growing it can feel like a full-time job. </li><li> Using Google Analytics can help you pinpoint your website's top pages for better engagement. </li><li> Creating lead magnets from top-performing content is a total game-changer for email sign-ups. </li><li> It's wild how a simple PDF request can boost your newsletter subscribers overnight. </li><li> Social media is like a tiny trickle compared to the flood of potential from a newsletter. </li><li> Invest some time to set up your stats and watch your audience grow—no magic wand required. </li></ul><br/><p><strong>References</strong></p><p><a href="https://analytics.google.com" rel="noopener noreferrer" target="_blank">Google Analytics</a></p><p><a href="https://supportthisshow.com/fathom" rel="noopener noreferrer" target="_blank">Fathom Stats</a></p><p><a href="https://wwww.schoolofpodcasting.com/join" rel="noopener noreferrer" target="_blank">Join the School of Podcasting</a></p><br/><br/>This podcast uses the following third-party services for analysis: <br/><br/>OP3 - https://op3.dev/privacy
March 22, 2025
<h2>Bad Environments Lead to Bad Decisions</h2><p>Bad environments lead to bad decisions, and boy, do we have stories to share! Ever looked back at some of your life choices and thought, “What on Earth was I thinking?” Yeah, me too! </p><p>We run into the chaos of those moments when our brains were more frazzled than a cat in a room full of rocking chairs. We chat about how a little bit of panic can turn us into decision-making nincompoops, like forgetting to get a website for our podcast. </p><p>Spoiler alert: Having a website <strong>is a big deal</strong> if you want anyone to find your show. So, let’s unpack this hot mess together and figure out how to avoid those cringe-worthy blunders!</p><p>Looking at our past decisions is like opening a box of stale donuts; it’s messy, and you might regret it. We’re all guilty of making choices when we’re not in the right headspace. </p><p>I share classic examples, like the time someone thought not having a website was a smart move. It’s not. You want people to find your podcast? They need a place to land, not just a vague hope that they might stumble across it while scrolling through cat memes.</p><p>Now, let's not throw shade. We all start from different places, but this was a classic example of being "rattled" lead to bad decisions. </p><h2>Takeaways:</h2><ul><li> Bad decisions often come from panic or being overwhelmed, so slow down and think. </li><li> Having a website is crucial for podcasters to be found and grow their audience. </li><li> People tend to overlook basic steps when launching, like having a website ready. </li><li> Without a website, you’re basically invisible to potential listeners trying to find you. </li><li> Word of mouth is key for podcast growth, but you need a solid strategy to make it work. </li><li> Don’t let a frazzled mindset lead to bad decisions—stay organized and plan ahead. </li></ul><br/><h2>Links referenced in this episode:</h2><ul><li><a href="https://community.schoolofpodcasting.com" rel="noopener noreferrer" target="_blank">schoolofpodcasting.com</a></li><li><a href="https://www.powerofpodcasting.com" rel="noopener noreferrer" target="_blank">powerofpodcasting.com</a></li><li><a href="https://supportthisshow.com/namecheap" rel="noopener noreferrer" target="_blank">namecheap.com</a></li><li><a href="https://www.coolerwebsites.com" rel="noopener noreferrer" target="_blank">coolerwebsites.com</a></li></ul><br/><br/><br/>This podcast uses the following third-party services for analysis: <br/><br/>OP3 - https://op3.dev/privacy
March 7, 2025
<p>Ever wondered how to navigate the wild world of podcast sponsorship? Well, grab your favorite snack and settle in because we’re diving deep into everything you need to know about snagging that sweet sponsorship deal. </p><p>Picture this: you’re in a Facebook group, and someone’s practically begging for help because they’re clueless about how to answer a potential sponsor's questions. Yup, that’s our starting point! </p><p>We'll dig into the nitty-gritty of what sponsors want, how to present your podcast’s value, and why you should treat your audience like gold (because they are!). Spoiler alert: stuffing your show with ads is like throwing glitter on a garbage fire—totally unnecessary and just plain messy! </p><p>We also talk about the delicate balance of ads in your podcast. Ever heard of the 10% rule? Well, it’s a thing! Ads shouldn’t overwhelm your content; otherwise, you risk losing your audience faster than you can say ‘skip ad’. We’ll show real-life examples of how many ads are too many and why relevant ads can enhance the listening experience. And let’s not forget about the cash—how do you price your sponsorship deals? It’s all about charging what you’re worth and keeping that win-win vibe going. By the end, you’ll be ready to strut into your next sponsorship negotiation like a boss!</p><h2>Takeaways:</h2><ul><li> If you're diving into podcast sponsorship, get ready for some wild questions, folks! </li><li> Understanding your audience is crucial, because irrelevant ads are like bad breath at a party. </li><li> Keep your ads to a minimum; too many will have your listeners hitting that skip button. </li><li> Finding the perfect sponsor is like dating; make sure you both vibe with each other's goals! </li><li> Remember, your relationship with your audience is worth way more than you think, so charge accordingly! </li><li> Don't just take any random ad; find something you actually love so your enthusiasm shines through! </li></ul><br/><p>Companies mentioned in this episode:</p><ul><li> <a href="https://oxfordroad.com/" rel="noopener noreferrer" target="_blank">Oxford Road</a> </li><li> <a href="https://advertising.libsyn.com/" rel="noopener noreferrer" target="_blank">Libsyn Ads</a></li></ul><br/><p>Mentioned in this episode:</p><p><strong>Ready to start your podcast the right way? </strong></p><p>Join the School of Podcasting and get step-by-step courses covering everything from planning and equipment to editing, audience growth, and monetization. Plus, you'll get expert UNLIMITED coaching and a supportive community to guide you every step of the way. Start your podcast with confidence—join today! 👉 SchoolofPodcasting.com</p><p><a href="https://your-podcast-consultant.captivate.fm/sop">School of Podcasting</a></p><br/><br/>This podcast uses the following third-party services for analysis: <br/><br/>OP3 - https://op3.dev/privacy
Dave Jackson, Jim Collison
Dave Jackson, Brenden Mulligan
Dave Jackson
Erik K. Johnson
Big Podcast
Elsie Escobar and Rob Walch
Adam Adams
Alex Sanfilippo, PodMatch.com
Podnews LLC
This show will deliver podcasting tips about forming a successful business around your podcast as we focus on podcast monetization and podcast growth strategies. Whether you are looking to create a side hustle or replace your income and become a full time podcaster this show will help you get there!
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