Josh is a Wall Street Journal #1 Best Selling author and founder of Push Coach Certification School for life coaches.
He has trained over 40k entrepreneurs in his online trainings that specialize in creating and scaling online offers.
Josh combines his life coaching background with his passion for sales and marketing to make business strategy easy for his clients and listeners.
Josh will PUSH you to move past the limits and fears in your life and create intentional plans to grow your business, leadership, and life!
I’ve heard this advice in network marketing over and over: “Just show up.” And yes — consistency matters. Work ethic matters. Showing up matters. But imagine your kid was learning a sport and struggling. Would you really just keep saying: “Keep showing up!” Or would you help them learn how to actually play the game? You’d teach them the skills. You’d help them improve their technique. You’d show them what they’re doing wrong and how to fix it. Network marketing should be no different....
1 May 2026
Real Faith Means Working Hard Without Proof
When nothing is working, your brain demands proof before it will cooperate. We go the other direction: we talk about faith as action before evidence, and why that mindset can be the difference between quitting and building a business that finally clicks. I share a personal, cautious relationship with faith, a simple scripture that became a backbone for my early entrepreneurship years, and a way to translate it whether you call it God, the universe, or your deeper self. From there, we get int...
21 Apr 2026
Niching Down The Right Way: The Double-Down Method For Clear Marketing
“Niche down” might be the most repeated marketing advice online, yet it’s still the reason so many coaches and creators feel stuck. When your positioning is too broad, your message turns into polite, generic content that gets scrolled past and your ideal clients never raise their hand. We’re fixing that with a practical framework you can apply immediately, even if you’ve been going back and forth on your niche for months. We share how to spot a fake niche that’s really just an elevator pitc...
13 Apr 2026
Lead Better With Animal Personality Types
Your team is not unmotivated, you might just be speaking the wrong dialect of human. I’m Josh, and after a break to focus on family and the most important work, I’m back with a simple leadership tool that helps you stop misfiring your encouragement and start connecting fast. We break down DISC personality types using an easy animal framework you can actually remember: Rhino, Peacock, Golden Retriever, and Owl. You’ll hear how the Rhino is wired for action and goals but can miss feelings and ...
17 Nov 2025
From Fear Of Judgment To Confident Leadership (with Tori Armstrong) - Part 1
What if the only thing between you and real momentum is the courage to disappoint a few people you love? In this episode, Josh Coats sat down with exceptional entrepreneur Tori Armstrong for a candid, co-hosted conversation on fear, failure, and leadership—tracing how approval, ego, and binary thinking quietly shape business decisions and how to break free. Tori opens up about releasing the grip of friends’ and family’s opinions so she could actually move. Josh shares how a rigid right-or-wr...
8 Nov 2025
From Dabbling To Driven: The Mindset Shift That Powers Real Growth
Ready to stop dabbling and start deciding? We dive into the gritty truth behind sustained growth: the line-in-the-sand commitment that powers your first wins—and how to renew it each time you aim higher. I share the exact mindset shifts and execution moves that carry you from early momentum to full-time income, then into multi-six figures with focused messaging and a real sales process, and finally into seven figures by turning what works into scalable systems like ads, email, and funnels. Y...
29 Oct 2025
Stop Reacting To The Downturn And Start Leading Through It
The momentum you’re missing might not be a market problem—it might be a leadership problem. We dig into why motivation used to flow from the top down and how, lately, apathy has been trickling up and disarming the very people meant to set the standard. Instead of accepting a slow season as destiny, we show how to stop reacting, start responding, and turn a challenging market into a training ground for better systems, sharper messaging, and deeper consistency. We unpack the difference between...
24 Oct 2025
How To Survive The New Online Business Reality
A quiet summer wasn’t a pause—it was a rebuild. We stepped back to rework our systems and curriculum because the online business landscape shifted faster in one year than it did in the last decade. If you’ve been wondering why your old tactics feel flat, why engagement is down, or why it seems harder to convert even warm audiences, you’ll find straight answers and a clear path forward here. We break down three essential shifts. First, modern messaging and sales psychology: how to speak to th...
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