What does it actually feel like to try to build a bigger life for yourself from zero?
Zero Percent Up is an anonymous, real-time audio diary documenting the messy process of ambition, creativity, visibility, reinvention, internet culture, and becoming impossible to ignore.
No polished retrospectives. No pretending I already know how the story ends.
Just the real thing — week by week, while it’s still happening.
on identity upgrades, and having a meltdown when you finally start taking action and it's not instantly viral and perfect.
zeropercentup.substack.com (https://zeropercentup.substack.com/)
5 Oct 2026
How I'm Getting HOT Again
"she's a bitch. she's on your side. & she wants you to fucking win. 🖤"
I have spent my entire life being told I should care about being hot. I spent years intellectually rejecting that premise.
and now, I have decided to deliberately weaponize it. here's how to do it.
zeropercentup.substack.com (https://zeropercentup.substack.com/)
2 Oct 2026
How to Lock In and Change Your Life When You Really Need to Make it Work - and You Only Have a Month to Do It
Ever wondered if you could turn your life around in one month's time? I'm trying exactly that (and holyshit i really need this to work). Welcome to: THE OCTOBER EXPERIMENT.
Topics covered
returning to content creation after a month-long hiatus
building a creative business from scratch
financial runway and the pressure to make a business work
overcoming procrastination and perfectionism
taking your creative career seriously
entrepreneurship vs. traditional employment
work-life balance and ambition
productivity culture and the 5 a.m. routine
Casey Neistat and early-morning creative work
building a consistent content schedule
daily short-form content
long-form YouTube strategy
overcoming insecurity around creative work
shipping imperfect work instead of endlessly optimizing
discipline vs. self-compassion
becoming more comfortable being seen online
authenticity and commercial pressure as a creator
dating and finding someone aligned with your values
using October as a one-month personal/business experiment
Want access to extended show notes, transcripts, exclusive HOTGIRL HOMEWORK , and the MOTHERFUCKING SCREENSHOTS?! Jump over to our substack (https://zeropercentup.substack.com/)for all the juicy deets x
TimeStamps:00:00 — I'm back, Mom, I can explain
01:25 — Where I've been & why September disappeared
02:40 — The financial runway is getting real
04:15 — The life I said I wanted is actually happening
05:20 — Maybe I need more structure
05:48 — The Nepo Baby Jealousy Confession™
07:00 — Yes, I need to look cute on camera
08:10 — The “either way, I have to work” reframe
10:00 — What happens if I actually go all in?
12:20 — Why I'm done pretending I don't hate certain things
14:15 — Authenticity vs. commercial palatability
16:15 — The weird isolation of building online
18:00 — Fuck work-life balance?
20:15 — Why I'm trying to build wealth instead of just survive
22:20 — Getting out of my head
23:25 — Enter: the 5 a.m. club
26:50 — Five half-baked videos and the fear of being bad
28:10 — Is social critique sometimes just procrastination in disguise?
32:20 — Have I been too gentle with myself?
34:00 — THE OCTOBER EXPERIMENT
35:55 — One long-form a week + one short every day
38:20 — Quality vs. consistency when you're a tiny creator
40:30 — What if I actually commit?
42:20 — The energy I want on camera
45:30 — Why being seen online isn't actually that different from having a job
46:45 — Dating update 👀
48:50 — Lock in with me
49:20 — See you in a monthSearch Terms:creative business / entrepreneurship / content creation / YouTube / productivity / procrastination / 5 a.m. routine / consistency / creator burnout / perfectionism
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