Some believe you have to choose: be the 'professional woman' or the 'bad girl.' You're either disciplined or a free spirit, brainsmart or streetsmart. We’re here to tell you that you can be both. Hosted by founders Rachana Patel from Zekari Consulting and Ebony Lewkovitz from Eden Communications, a Bad Girl’s Guide to Business is a podcast for bad bitches who want to create lives they love and incredible businesses.
8.How to Get The Biggest Brands to Collaborate with You with Sophia Altholz
Sophia Altholz, founder of Fuega Lab, shares her secrets for convincing top-tier brands to collaborate with her, from building brand partnerships to her experience on Shark Tank Mexico.
26 Nov 2024
How to Get Your Brand Noticed Without a PR Agency
Ebony shares insider secrets to crafting a brand story that captivates audiences and creates new opportunities without a pricey PR agency.
19 Nov 2024
6. Sell Like the Bad Bitch You Are
You can have the best product or service out there, but if you don’t know how to sell it, your business is doomed. In this episode, sales powerhouse Rachana reveals her secrets: being a great listener, focusing on your customer's pain points, securing long term contracts and figuring out what works so you can grow your business exponentially.
Follow us on Instagram @badgirlsguidetobusiness (https://www.instagram.com/badgirlsguidetobusiness/)
12 Nov 2024
5. Stop Playing 'The Cool Girl', Start Selling with Emily Todd
Do you want to promote your product or service but worry you might come off as "too salesy" or pushy? Business mentor Emily Todd is here to help you get over playing the ‘cool girl’ and start selling. She reveals how to confront your entrepreneurial fears, align with your purpose, and authentically market yourself with ease.
Connect with Emily on Instagram at emilyorianatodd (https://www.instagram.com/emilyorianatodd/#)
Emily’s website honoryourwild.co (http://honoryourwild.co/)
Follow us on Instagram @badgirlsguidetobusiness (https://www.instagram.com/badgirlsguidetobusiness/)
5 Nov 2024
4. How To Pivot When Your Business Isn’t Working
Ever felt like throwing in the towel on your business? Rachana and Ebony have been there too, but instead of calling it quits they got creative and pivoted. Today, they reveal what they did to go from the brink of collapse to running thriving businesses.
Resources mentioned in the episode:
Zekari Consulting’s B2B Cohort (https://www.zekariconsulting.com/cohort-b2b)
Zekari Consulting’s B2C Cohort (https://www.zekariconsulting.com/cohort-b2c)
Follow us on Instagram @badgirlsguidetobusiness (https://www.instagram.com/badgirlsguidetobusiness/)
29 Oct 2024
Surviving Your First Year in Business
10 Takeaways from Our First Year in Business!
There is no perfect time to start a business
Always have a lawyer to hand
Half of the battle is simply showing up and being okay with feeling like you have no idea what you’re doing.
Set up your bookkeeping/accounting system properly (have a qualified accountant to hand).
Hire slow, fire fast.
Have your calendar organized and split everything up.
Be ruthless about what you commit your time and energy to.
Outsource whatever isn’t in your zone of genius or isn’t generating revenue.
Cash flow is the lifeblood of any business but only accept clients that are the right fit.
Hire someone to help you sell or teach you how to sell
Recommended Books:
The Psychology of Selling - Brian Tracy (https://www.amazon.com/Psychology-Selling-Increase-Thought-Possible/dp/0785288066)
$100M Offers: Alex Hormozi (https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/B09BK52JFJ/ref=sr_1_2?crid=1QAC82UC79JPA&dib=eyJ2IjoiMSJ9.75HKWZp6ys2wYrYBOqt9Xe48wZMJYYPtb94wWzecwkbVJjbv6A_l0y76nmd4X3VJKR5Kzi8zWS-UXALbJeqdqCJ9GSJX95z-wLPIIpeW7kA5i3ss5mQnqrifSK-NCJj3e2bwgPtkvNJqUKBMtoUTVygwxq038qn6F95uuGawxw65328ys9VBlnSkp8Lj22lL2eHrCuxcDsrOUkE24LxTM-o96Rr8T6nRH_ua3x1mFKM.KMi4yKAhPMWJRPyMHEwKNL1wkgF04VCeOQHgnet95dM&dib_tag=se&keywords=alex+hormozi+books&qid=1728337343&sprefix=%2Caps%2C344&sr=8-2)
$100M Leads: Alex Hormozi (https://www.amazon.com/100M-Leads-Strangers-Stuff-Acquisition-com-ebook/dp/B0CFDR3TYV/ref=sr_1_1?crid=LHBPEH89OFIT&dib=eyJ2IjoiMSJ9.bewexzQcIHFe8N-pqsrKNaV1aUI7vgeQgXzuuYZI514DUkdyxQng50tQO9gcYEEZjxNqVPpV4_qsQyiZFaehSnPvohY94x8m4tCUCYcGoDPziN9SlC5g8MmJAqnmpvY3Lv07dPDXyk6pNzG9HjWJUrhmwfA5-2k_P0p38qjNDD3KNQ9eqEqA7SitfoHGt06tbNJUrv3XQvUQ-RHpeoP7xgLm4QB4zu_HMPGAeX9cTKo.1Q4opsCY2hyAsbTzlSZHiKRbeTntJ2giN9VqmgLl04U&dib_tag=se&keywords=%24100M+Leads&qid=1728411329&sprefix=100m+leads%2Caps%2C162&sr=8-1)
Deep Work - Cal Newport (https://www.amazon.com/Deep-Work-Cal-Newport-audiobook/dp/B0189PVAWY/ref=sr_1_1?crid=2GZNKF5MRPJUQ&dib=eyJ2IjoiMSJ9.1RMIj41bNIQlpS-t5fd-VUsj3GkDc-AhYplft1F3nUyF13LnRdOsL87PM-SP7XGZ.7JK9UHiNFOx2XjYTa8xkLf0MEQ9OEOrxGICy9N9kxuM&dib_tag=se&keywords=deep+work+by+cal&qid=1728337403&s=audible&sprefix=deep+work+by+cal%2Caudible%2C133&sr=1-1)
The Challenger Sale - Matthew Dixon (https://www.amazon.com/The-Challenger-Sale-audiobook/dp/B07SLDD5YV/ref=sr_1_1?crid=3335OO7ZPN2KO&dib=eyJ2IjoiMSJ9.NZzRHY1gpYGMGFyUfvuBe4O-yceWPqTp6I2auomAGm3kgrSdPFOxloMRhqc1ow-B6vac8fPJheBlfazxj3lnewq9v6294gy_K_pZ0p-S413Ce5g5Lbm-WGfgoSL8UVSx.Pqe-SYV_1tOcf-kufYfveKLl5sTDf37-H-heCPLt0ig&dib_tag=se&keywords=the+challenger+sale&qid=1728337582&s=audible&sprefix=the+challenger+sale%2Caudible%2C149&sr=1-1)
Think and Grow Rich - Napoleon Hill (https://www.amazon.com/Think-Grow-Rich-Original-RevisedTM/dp/B0CZPDH31D/ref=sr_1_2?crid=2PI7Y1J0K9PTX&dib=eyJ2IjoiMSJ9.ojVYOMQQmq6bK07yZUCnpRo-ncKip2-LCnpKuaIo5RPrqWdBEwy6_vqvP3jtn8xu0nzD4oY8TVVu2k0BFjJlifgYje-30nVUaZKAPrv61SWbx5Vz8tQ2HaX2kliHPFhjAURbZTRM8zw6gyHM405KY5EUDzbSacBZVastmdRAGHKdJyPTplftE0NcLinvupOOBr3rbx3DK0f69-AdxgQRje46vTT-KkWVOyRinjSzrJc.rGLe8q-wCs7vqrgc57g6PtvvKHMP9eMPEKwLVGlrvMA&dib_tag=se&keywords=think+and+grow+rich+book&qid=1728337665&s=audible&sprefix=think+and+%2Caudible%2C142&sr=1-2)
Follow us on Instagram @badgirlsguidetobusiness (https://www.instagram.com/badgirlsguidetobusiness/)
22 Oct 2024
Winning at a Man's Game: Rachana's Story
In this episode, Rachana shares how she ditched the corporate world to start Zekari Consulting (https://www.zekariconsulting.com/), bravely called off an engagement in her mid-20s, and broke barriers as a woman of color in the male-dominated sales world. This week, we’re diving into trusting your instincts, and Rachana reminds us that sometimes, you just have to dive in headfirst.
Follow us on Instagram at badgirlsguidetobusiness (https://www.instagram.com/badgirlsguidetobusiness/)
14 Oct 2024
From Foster Care to CEO: Ebony's Story
In our first episode, Ebony shares how she went from foster care to running a million-dollar business. She talks about how growing up in an abusive home made her tougher and how, after achieving all her dreams, she decided to hit reset and chase a new life. Ebony’s story shows that no matter where you start, you can make things happen if you follow your heart—and maybe hustle like your life depends on it.
Follow us on Instagram at badgirlsguidetobusiness (https://www.instagram.com/badgirlsguidetobusiness/)
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Apple Podcasts (US)
5.0 / 5
4 ratings
Spotify
4.6 / 5
10 ratings
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