A Founder's Lab

About A Founder's Lab

In this podcast, we explore the three pillars of success: mastering skills, cultivating the entrepreneurial mindset, and learning from 1:1 conversations with industry experts and fellow business owners. Each episode will focus on one of the following critical business growth builders… mindset, strategy, and skills specifically designed for founders of businesses generating less than $5 million annually. I’m your host, Janet Bartoli—a 20-year search marketing veteran, business consultant, and founder. Some weeks, I’ll dive deep into topics like growing your business without financial backing, handling the stress of maintaining consistent growth, and leveraging masterminds. We’ll cover everything from marketing and sales skills to the ins and outs of hiring and firing—always with a focus on how to reach the next level in your business. I’ll share my experiences, from helping small husband-and-wife teams grow their $1M business to consulting with mid-sized companies as they scaled from $30M to $70M, and even building marketing organizations for global brands across multiple countries. At times, I was juggling a full-time job while building my own business. Now, as a full-time founder, for the last 5 years, this is my lab. This is a podcast for founders to gain practical mindset shifts, cutting-edge strategies, and real-world advice to help you overcome challenges and grow your business.

Publisher

Janet Bartoli

Category

business

Language

en

Explicit

Yes

First episode

18 Oct 2024

Latest episode

24 Jul 2025

Latest episodes

23 episodes in the feed.

1. 

   24 Jul 2025

   Day 29: Why My 30-Day Challenge Failed (And What I'm Doing Next)

   Welcome back to Day 29 of my 30-day "Monetize Before You Make It" challenge! In this raw and honest update, I'm sharing why my cold email campaign didn't go as planned and the major pivot I'm making. Sometimes failure teaches us more than success ever could. 🔥 What You'll Learn: - Why my manufacturing-focused email campaign had low reply rates - The technical issues I discovered that hurt my results - My strategic pivot from manufacturing to helping in-house marketing teams - How I'm repositioning to serve CMOs, VPs, and heads of marketing - My new approach: A/B testing different company sizes and messaging - Why "failure" only happens when you quit 💡 Key Takeaway: A fail never means give up. The definition of fail is the day you decide to give up and quit. This is real entrepreneurship - messy, unpredictable, but full of learning opportunities. I'm pivoting my 4-week program to help in-house digital marketing teams become strategic thinkers and avoid layoffs. Coming up: One-on-one founder conversations and what I've learned in 60+ days on this channel. Drop a comment below - what challenges are you facing in your business? Would you like to see more challenge content? #entrepreneur #solopreneur #businesspivot #30daychallenge #digitalmarketing #startup

2. 

   18 Jul 2025

   Launch a New Program 30 Day Challenge - Day 23 Update

   Lots goes into launching a new program, and what better way to share my experience with you than to have you join me on a 30 day challenge. You'll hear about my awful email campaign and my no-show VA and what I decide moving forward. Comment below and let me know your questions - and hey join me in this challenge!

3. 

   11 Jul 2025

   Week 3 Update: Testing Failed

   If you've been watching or listening along - I'm all in on a 30 day challenge to build a brand new offer to a brand new group of potential students. I decided to finally go all in on group coaching and this is my way of moving from 1:1 deliverable client work to group coaching and you're watching my entire process.

Podcast Authority Score: 29 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

57

Social presence

0

YouTube

0

Engagement

0

Contact A Founder's Lab

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.