About [A] Growth Ventures Podcast with Hamlet Azarian
Welcome to the [A] Growth Ventures Podcast, the go-to platform for entrepreneurs, innovators, and change-makers. I'm your host, Hamlet Azarian.
In this podcast, we delve into the world of business, technology, and innovation. We bring you conversations with industry leaders, disruptors, and visionaries who are shaping the future and making a difference in their fields.
Each week, we explore the challenges and opportunities of growth, from startup to scale-up, and everything in between.
How Excellis Built a Company to Sell and Kept Growing After a Strategic Exit
In this episode of the [A] Growth Ventures Podcast, Hamlet Azarian sits down with Greg Cathcart, founder of Excellis Health Solutions and now SVP and Head of NNIT US.
Greg founded Excellis in 2008 to help pharmaceutical companies prepare for serialization and the Drug Supply Chain Security Act. He grew the company to about 120 people across the US, Europe, and India before selling to NNIT, a Danish IT services company, and then stayed on to lead its US business.
This conversation unpacks how Greg built the company to be bought, why he walked away from a PE deal at the closing table, and what a strategic acquisition looks like from the inside. He also shares the next major shift coming for the pharma supply chain.
His central insight: find the disruption early, earn credibility before the wave hits, and you'll be the one leading it when it arrives.
24 Sept 2026
Rachel Lawler: "The Operating System Behind Growth" – Why Revenue Traceability Is the New Driver of Enterprise Value
In this episode of the [A] Growth Ventures Podcast, Hamlet Azarian sits down with Rachel Lawler, Founder and Managing Director of Aperture Growth, a firm that designs and builds commercial operating models for mid-market businesses.
With more than 20 years as a founder, operating investor, and advisor, Rachel has assessed hundreds of businesses for investment and worked alongside deal teams deploying more than $3 billion in capital.
This conversation unpacks why most companies can report their revenue but can't reconstruct how they produced it. Rachel covers the red flags buyers spot in diligence, what turns a rollup into a platform, and where AI and automation are delivering real results today.
Her central insight: your operating model is now a strategic asset. The businesses that can trace every step from first lead to cash collected will be the ones that command a premium at exit.
25 May 2026
"Better Leads Come From Better Decisions" — How Behavioral Economics Is Reshaping Lead Generation
In this episode of the [A] Growth Ventures Podcast, Hamlet Azarian sits down with Tom Thompson, Chief Economist at Havas Edge - the world's largest full-service performance marketing agency - and Entrepreneur in Residence at Harvard Alumni Entrepreneurs.
With roots in naval intelligence, game theory, and behavioral economics, Tom spent over two decades applying the science of consumer decision-making to how the world's biggest brands generate leads and convert customers.
This conversation unpacks Tom's unconventional journey - from submarines and Gulf War intelligence operations to the U.S. Department of Treasury's housing crisis response, to becoming the in-house economist reshaping performance marketing strategy at global scale.
His central insight: most conversion friction isn't informational - it's psychological. And until marketers understand that, they'll keep optimizing the wrong things.
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