Join Leith and award-winning comedian Ria Lina as we explore the surprising ways humour can help us communicate. The 8-part podcast series will explore topics ranging from the science of humour, to the return of comedy in advertising, to the ways that humour can help us deal with difficult or taboo health conditions.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Part 3/3. Let's be honest, sometimes advertising can take itself a bit too seriously. In a world saturated with jargon and formality, we believe it’s time for something different. Listen to marketing leaders and comedy pros to spill the beans on how even the "most serious" brands are making humour their secret weapon for human connection.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
14 Oct 2025
Igniting Your Brand’s Empathy Engine - Part 2
Let's be honest, sometimes advertising can take itself a bit too seriously. In a world saturated with jargon and formality, we believe it’s time for something different. Listen to marketing leaders and comedy pros to spill the beans on how even the "most serious" brands are making humour their secret weapon for human connection. Part two of three.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
7 Oct 2025
Igniting Your Brand’s Empathy Engine
Let's be honest, sometimes advertising can take itself a bit too seriously. In a world saturated with jargon and formality, we believe it’s time for something different. Listen to marketing leaders and comedy pros to spill the beans on how even the "most serious" brands are making humour their secret weapon for human connection. Part one of three.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
8 Apr 2025
What patients REALLY think
Humour can ease anxiety in patients, but is it always appropriate? Join our panel of patients and healthcare marketing experts as they discuss the art of using humour and building stronger connections with your audience. A masterclass in patient-centricity.
Listen to Susan Daniels, Vice President, Patient Strategy & Engagement at Lumanity; Jane Shanaham, a patient advocate for multiple sclerosis; Brian Coane, Partner of Leith Health; and Ria Lina, award-winning comedian.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
27 Jan 2025
The #1 driver of trust in advertising
We all know humour is effective, but how effective?
In this episode, we dive into all the statistics you need to convince clients and business partners that humour drives real business results, both in the short and long term.
Listen to Dan Wilks, Director at Credos; Vic Milne, Head of Strategy at Leith; and Ria Lina, award-winning comedian.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
11 Dec 2024
A marketer’s guide to building trust through humour
What tricks do doctors, nurses and marketers use to build patient trust? And what foundations must brands lay before introducing humour? In this episode, let’s talk about humour, patient connection and sexual health, baby.
Listen to Emma-Louise Fusari, RGN and Founder of In-House Health; Sarah Welsh, Co-Founder of HANX; Vic Milne, Head of Strategy at Leith; and Ria Lina, award-winning comedian.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
28 Aug 2024
Make your ads 4x more successful
Why do comedians love consonants? And why is ‘flank' so funny to say? Delve into the science and trickery of being funny from the perspectives of a neuroscientist, a standup comedian, a scientist, and a copywriter.
Listen to Sophie Scott, Professor of Cognitive Neuroscience at UCL; Ash Dunne, Scientific Director at Merk; Marion Miranda, Copywriter at Leith; and Ria Lina, award-winning comedian as they discuss the science of being funny.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
28 Aug 2024
End your punchlines with a ‘K’
Why do comedians love consonants? And why is ‘flank' so funny to say? Delve into the science and trickery of being funny from the perspectives of a neuroscientist, a standup comedian, a scientist, and a copywriter.
Listen to Sophie Scott, Professor of Cognitive Neuroscience at UCL; Ash Dunne, Scientific Director at Merk; Marion Miranda, Copywriter at Leith; and Ria Lina, award-winning comedian as they discuss the science of being funny.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
12 Jun 2024
Tickling rats and getting folk to Specsavers
Rats do it. Pharaohs did it. We do it. Laughter is biologically, scientifically, and
sociologically one of the fundamental traits that helps mammals communicate and
navigate the world. So why is it missing in healthcare communications? Listen to
Sophie Scott, Professor of Cognitive Neuroscience at UCL; Ash Dunne, Scientific
Director at Merk; Marion Miranda, Copywriter at Leith; and Ria Lina, award-winning
comedian discuss what humour is, why we need it, and how it can help people and
brands talk to one another.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
12 Jun 2024
Resuscitation room riffs and a prostate cancer named Paul
Hear from cancer survivor Tatum De Roeck on the surprising ways that laughter
manifests during the patient journey. From answering questions like ‘is it ok to ever
joke about cancer’ to telling stories about her ‘cancer diagnosis party’ we’ll explore the
substantial and surprising health benefits of humour. Tatum is joined by Susan Daniels,
Vice President, Patient Strategy & Engagement at Lumanity; Tatum De Roeck a patient;
Vic Milne, Head of Strategy at Leith; Anthony Alderson, Director of the Pleasance; and
award-winning comedian and Healthy Dose of Humour host Ria Lina.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
3 Jun 2024
A Healthy Dose of Humour
Join Leith and award-winning comedian Ria Lina as we explore the surprising ways humour can help us communicate. The 8-part podcast series will explore topics ranging from the science of humour, to the return of comedy in advertising, to the ways that humour can help us deal with difficult or taboo health conditions.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Podcast Authority Score: 6 / 100
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