- 16
- Episodes
- 2022
- First episode
About A Little Thing Called Marketing
In this podcast, we discuss what works best in the vast, ever-changing world of marketing. We look at trends and social media while also discussing branding, graphic and web design and video production. We discuss what’s happening in the industry and our goal is to show how a great marketing strategy can be what’s standing between a business and it’s success. Using our combined knowledge, we aim to provide an entertaining, informative podcast with some guest speakers along the way! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
- Publisher
- Darren Doyle
- Category
- business · business
- Language
- en
- Explicit
- No
- First episode
- 27 Jun 2022
- Latest episode
- 18 Oct 2022
Latest episodes
16 episodes in the feed.
18 Oct 2022
THE fastest guaranteed way to grow a social media following. Now DON'T DO IT
Buying likes, followers and subscribers. Should you do it? Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
11 Oct 2022
Do Social Media Like A Boxer
In this Episode Jab Jab Jab Right Hook ! So what’s a Jab? What’s a right hook? When to throw a right hook Content is King but Context is God Connect with Darren on LinkedIn (https://www.linkedin.com/in/darrendoylestudio93/) Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
4 Oct 2022
Do this one thing to rank no1 in google search!
In this Episode A warning That question - How do I get to the top of google How google works and how they make their money What are algorithm updates anyway Types of SEO What is google looking for on your site? Bounce rate The work we now need to do Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
27 Sept 2022
Content Opportunity Mindset
In this Episode Content Opportunity Mindset What is COM Case studies Content marketing Documenting your process Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
20 Sept 2022
Instagram - we're going through changes
In this episode Major changes on Instagram over the past year That Announcement Why are meta making these changes That great skit Algorithm changes - why you see what you see The learning curve My challenge to you Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
6 Sept 2022
My Secrets to Email Marketing Success
Email isn’t dead. Far from it In fact, email marketing is just as profitable as it ever was. It’s a great way to connect with your audience and build a relationship with them. If you implement the advice and tips from this podcast into your future email campaigns, you’ll have an audience who are looking forward to receiving your emails instead of viewing them as spam or ads. I’m no GDPR expert which is why I’ll be dealing with the Strategy, Tactics and Tools and leave the compliance information to Eileen. Special Guest – GDPR Trainer & Consultant Eileen Ireland Eileen has had a varied career working predominantly in the legal and insurance fields and had her own Private Investigation business for a few years-just in case she looks familiar to any of you! Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
30 Aug 2022
Season 1 Recap
In this Episode Social Media Savvy? Do I even need a Website? Is Traditional Marketing Dead? Branding & Positioning Marketing Strategies Matter Successful Email Marketing Content Marketing To blog or not to blog Podcasting as a Marketing Strategy Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
23 Aug 2022
Podcasting as a Marketing Strategy
In This Episode What is a Podcast :) What isn’t a Podcast How to find podcasts Are podcasts an effective marketing tool Is it a big undertaking? Is it expensive to set up How to pick a title The podcast graphic Writing the podcast description Are podcasts about selling something Choosing content How to make a podcast stand out How often should we put out a podcast How long should an episode be The best thing about podcasts How long do you keep a podcast going How to market your podcast How to pick a guest Are they a good alternative to video Are they more effective than blogs Are podcasts a good source of website traffic? Is a podcast a good long-term asset to have for your business Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
16 Aug 2022
To blog or not to blog
In This Episode What is a Blog Should all companies have a blog? How to be consistent with blogging Do you need a copywriter? What works? How important is your blog post title? Should we sell through blog posts? Blogs and calls to action Blogs to promote other marketing Blogs and storytelling How to Get the most out of your blog Keyword stuffing Blog Post Graphics Blog and google Who writes the blogs? Blog posts and your website Backlinks How to use blogs to attract new clients Blogging pros and cons Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
9 Aug 2022
Content Marketing
In this Episode listen in to hear What is content marketing? What are the benefits of content marketing Increasing brand awareness through content marketing Content creation and thought leadership Content marketing and the call to action Who are we creating the content for and how do we come up with ideas? Is content marketing cost-effective? Content marketing and lead generation The BIG opportunity for small companies Content marketing for lead generation Why Video Content works Audio Content How to track what is and isn’t working The test for good content One key takeaway Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
2 Aug 2022
Successful Email Marketing
In this episode you’ll hear: · All about subject lines – what not to do · How sounding too ‘salesy’ can be detrimental · A little on GDPR and it’s importance · Thinking about why people sign up to email lists – what are they getting in return? · How offering something of value is imperative in your email marketing campaign · Using social media for opt-ins · Sign ups · Frequency of emails: how often should you be sending them? · How to keep unsubscribes to a minimum · About open-rates · How the layout and content within your email is what will keep people reading it · Building email lists Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
26 Jul 2022
Marketing Strategies Matter
In this episode you’ll hear: · How to get from ‘A– B’ – taking a look at where you are now, to where you want to be. Looking at what steps it takes to get there and how to build a ‘roadmap’. · Why strategies are important – how failing to plan = planning to fail. · How businesses need to be proactive instead of just reactive. · How businesses need a plan in place, in order to know what they’re doing. · Communication is key. · How to set goals and objectives using the SMART method. · How starting with ‘why’ is best. · Why you need to be clear on who you are as a business. · About value proposition. · How consistency instills trust. · Tips on formulating strategy. · Understanding positioning in the market – and how to differentiate from competitors. · How to decide on a budget. · Where content fits into your marketing strategy. · How analysing results of marketing strategy is vital. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
19 Jul 2022
Branding & Positioning
In this conversation you’ll hear: · All about how branding takes messaging, tone of voice, values and ethos into consideration. · About building a brand. · How building rapport and favourability within the market can be tough, but is the ultimate goal. · Differentiating yourself within a market and positioning your brand in your market. · A discussion on whether good product + bad marketing = failure, bad product + good marketing= success? · All about brand identity and defining it. · A discussion on whether brands get lucky with branding – as regards recognition. · How colours effect our emotions – and how to choose brand colours. · The designing a logo process, how a different one can help to stand out visually, from competitors. · How consistency is super-effective. · About aims, goals and objectives when it comes to branding. · How leveraging storytelling – creates brand loyalty. · About creating content and graphics through a brand guideline document – and ensuring everyone is on the same page. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
12 Jul 2022
Is Traditional Marketing Dead?
In this episode you’ll hear: · A synopsis of traditional marketing, and how it compares and contrasts to digital marketing. · How traditional marketing doesn’t have the appeal it used to have, because of alternative methods around now, that weren’t 15+ years ago. · Whether or not traditional is overpriced, for underwhelming attention, because it’s hard to track and quantify money spent. Are companies pumping money into traditional and able to justify the spend? · Do we, as marketers and businesses, just ‘do things because we’ve always done them’? · Do marketing methods depend on age bracket or generation? Does TV suit a certain demographic that may be slightly older, where a TikTok ad might be targeted to a younger audience? · How ads and jingles some generations grew up listening to on the radio and TV are still there, but they are now consumed differently. · Are people picking up newspapers specifically to read ads? The answer if no, Social Media Marketing allows you to be in the right place at the right time, in front of a targeted audience, where traditional marketing doesn’t allow you to pick and choose who can see your ads. · How there is still a resistance towards social media, and needing to see a physical advert or hear it on the radio. (Nearly proof) · Are businesses throwing away ad budget and is it a vicious cycle? · A discussion on ‘print’, and whether or not it’s still relevant, and how maybe print could be effective and we could see surges, as it’s so scarce at the moment. How a marketing mix is probably the best way to go, but the ratios (marketing to digital) will change for each company Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
5 Jul 2022
Do I even need a Website?
In this episode, Darren & Sinéad chat about: · Some interesting figures about websites. · How important it is to have a website, and even more so, a good one. · How having a functional, well designed and optimised website with high quality and relevant information is now absolutely necessary, and how not having one could be a ‘red flag’ for your business. · How consistently updating a website with content like blogs, can improve your SEO, your positioning with Google, and how not updating a website will make you rank lower in search engines. · How SEO works. · When people discover you or see your ads on social media, they are expecting to follow up and head over to a website. · Over 90% of people, have already done some research on your company online, before they contact you. · Your credibility can be effected by how well your website functions, “how legitimate is this company?” · How having a mobile-optimised website, is even important now, more than ever. Web designers are often now designing the website for the mobile first, and for desktop after. A complete flip from maybe 10+ years ago. · The importance of homepages, and how long it takes someone to ‘make up their mind’ on your business, depending on your homepage/website as a whole. · Some ‘no-nos’ when it comes to websites. · What your websites needs to do for your customers and for you as a business. · Tone of voice, and it’s importance throughout your marketing and ensuring it carries over to your website. · How ‘Ask Paul’ has changed his tone of voice, as a financial consultant, and how it’s helped him to differentiate himself from his competitors and break the mould. · How good web design = better user experience. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
27 Jun 2022
Social Media Savvy?
This week, Darren and Sinéad explore the world of Social Media. They look at: · Some stats about Social Media · How important it is to be ‘where the eyeballs are’, and whether or not companies are taking social media seriously and utilising it in the best way. · Marketing strategies and tactics that help grow businesses through the channels they are present on and discuss what it really takes to be “Social Media Savvy.” · The possibilities of Social Media when it is done correctly. · The importance of analysing results. · How social media marketing compares and contrasts to traditional marketing. · How important it is to know which platforms you need to be on, and it’s not all of them. You need to be where your target audience is only. · How Facebook knows so much about us; our demographics and our psychographics. How it’s viewed as an advertising platform now from a business perspective. · Whether or not Facebook is a pay-to-play platform. · TikTok as a strong social media platform, and how the organic growth and reach is better than many other platforms and why companies, that it suits, should be utilising it. · How video-first platforms are on the rise, as Instagram moving away from just images. · How offering ‘something of value’ to your consumers, will help you to grow your band and your following, and how you become more trustworthy as a brand. · The importance of video – how it’s the most consumed media online, as it takes zero effort for the consumer. · A 2-screen e-commerce element, which may be ahead of us. · Organic vs. paid posts. Is there a point in both, or should all posts be paid? Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
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