A Month in Marketing reviews and analyses the latest marketing trends of the month in order for us to understand what we can learn from the trends and how we can apply the same principles to our own marketing strategies. Hosted each month by Chantelle, founder of Chariend & Co. - a marketing and communications hub based in London, England. At the end of each episode, there will be a Consultation Minute segment where Chantelle will be answering and consulting on your marketing questions and dilemmas.
Ep 3: Burger King UK got it wrong this time (March21 Review)
Welcome back to episode 3 of A Month in Marketing. In March 2021 review, Chantelle reviews Burger King UK's International Women's Day campaign on Twitter on 8 March 2021. The tweet didn't go own well for social media users. However, every mistake comes with many lessons to be learned. Chantelle discusses where they went wrong and breaks down three key lessons we can learn so you don't make similar errors.
Learn why understanding how social media channels work and adapting copy accordingly are essential when executing a marketing campaign.
If you liked the episode, make sure you rate and subscribe. Follow us on instagram for more: chari_end. If you had any questions, feel free to get in contact via email at: info.chariend@gmail.com
Links to learn more about the Burger King's tweet fiasco:
https://www.thedrum.com/news/2021/03/09/burger-king-apologizes-after-women-belong-the-kitchen-tweet-provokes-backlash (https://www.thedrum.com/news/2021/03/09/burger-king-apologizes-after-women-belong-the-kitchen-tweet-provokes-backlash)- https://www.forbes.com/sites/suzannerowankelleher/2021/03/09/women-belong-in-the-kitchen-burger-kings-international-womens-day-tweet-goes-up-in-flames/?sh=64184db165c2 (https://www.forbes.com/sites/suzannerowankelleher/2021/03/09/women-belong-in-the-kitchen-burger-kings-international-womens-day-tweet-goes-up-in-flames/?sh=64184db165c2)
https://www.huffingtonpost.co.uk/entry/burger-king-women-belong-in-the-kitchen-criticism_uk_60460a46c5b613cec15f44ae (https://www.huffingtonpost.co.uk/entry/burger-king-women-belong-in-the-kitchen-criticism_uk_60460a46c5b613cec15f44ae)
https://theticker.org/3352/opinions/burger-kings-absurd-national-womens-day-tweet-crossed-the-line/ (https://theticker.org/3352/opinions/burger-kings-absurd-national-womens-day-tweet-crossed-the-line/)
https://www.businessinsider.com/burger-king-women-belong-in-kitchen-tweet-international-womens-day-2021-3?r=US&IR=T (https://www.businessinsider.com/burger-king-women-belong-in-kitchen-tweet-international-womens-day-2021-3?r=US&IR=T)
28 Feb 2021
Ep 2: Weetabix and Heinz Beans tease weird food combo causing social media shake up (Feb21 Review)
Welcome back to episode 2 of A Month in Marketing. This month, Chantelle talks about a major campaign that had everyone talking on socials for weeks after — the Weetabix x Heinz Beans collaboration that no one saw coming! Chantelle breaks downs the success of the campaign before diving into three key learnings we can take away and apply to our own marketing strategies. Learn why reactive marketing is king and how partnerships can take your brand to the next level.
Feedback and queries are welcome, send me an email at: info.chariend@gmail.com. Follow me on instagram: @chari_end
Make sure to rate and subscribe to the podcast!
Links discussed in this episode—Weetabix's Twitter post which kicked everything off: https://twitter.com/weetabix/status/1359074254789165059 (https://twitter.com/weetabix/status/1359074254789165059)
31 Jan 2021
Ep 1: MrBeast is a beast, ASOS and Boohoo twitter beef and Bernie Sanders goes viral. (Jan21 Review)
Welcome back to episode 1 of A Month in Marketing. This month, Chantelle discusses a range of different activity that all had the common theme of giving back to the community and brands becoming more human. Below, you can find the links to the key topics that Chantelle discusses during this episode. Also, if you'd like to submit a question for 'Consultation Minute', email info.chariend@gmail.com with the subject line: Consultation Minute. Make sure you rate and subscribe the podcast!
Watch MrBeast's YouTube 2020 Rewind: https://www.youtube.com/watch?v=PKtnafFtfEo (https://www.youtube.com/watch?v=PKtnafFtfEo)
Learn more about the Bernie Sander's meme: https://www.forbes.com/sites/carlieporterfield/2021/01/27/heres-where-the-18-million-bernie-made-from-his-inauguration-meme-will-go/?sh=3c25cf0944de (https://www.forbes.com/sites/carlieporterfield/2021/01/27/heres-where-the-18-million-bernie-made-from-his-inauguration-meme-will-go/?sh=3c25cf0944de)
Watch Amanda Gordan's 'The Hill We Climb': https://www.youtube.com/watch?v=Wz4YuEvJ3y4 (https://www.youtube.com/watch?v=Wz4YuEvJ3y4)
Watch Kamala Harris take the oath of office: https://www.youtube.com/watch?v=q7TCqVoIgwM (https://www.youtube.com/watch?v=q7TCqVoIgwM)
Ikea's Bernie Chair: https://www.linkedin.com/posts/carrieroseballoch_the-ikea-bernie-ad-that-went-out-i-have-activity-6759781510477352961-eRhx (https://www.linkedin.com/posts/carrieroseballoch_the-ikea-bernie-ad-that-went-out-i-have-activity-6759781510477352961-eRhx)
ASOS tweet that started a their 'beef' with Boohoo: https://twitter.com/ASOS/status/1354435543925477378 (https://twitter.com/ASOS/status/1354435543925477378)
And the man behind the ASOS tweets: https://www.linkedin.com/posts/ronald-kafesu_iykyk-activity-6760585344808165376-SAAm (https://www.linkedin.com/posts/ronald-kafesu_iykyk-activity-6760585344808165376-SAAm)
IKEA Singapore turns a mistake into a positive: https://www.famouscampaigns.com/2021/01/ikea-sg-turns-spelling-mistake-into-a-limited-edition-product-with-purpose/ (https://www.famouscampaigns.com/2021/01/ikea-sg-turns-spelling-mistake-into-a-limited-edition-product-with-purpose/)
Sign-up for the re-launch of Dr Alex's Blue Monday bath bombs: https://bluemondaybathbombs.com/password (https://bluemondaybathbombs.com/password)
28 Dec 2020
Ep 0: What Maya Jama and Gymshark have in common, Sainsbury's vs. Tesco Christmas Ads, & Sony's PS5
Welcome to A Month in Marketing's pilot episode. Get to know the host, Chantelle, in the pre-show before diving into a few campaigns that took place in 2020 as deciphering what we can learn. Chantelle discusses Sony's PlayStation 5 launch in London, the similarities between Maya Jama's MIJ masks launch and Gymshark's #WeGiftTheCity campaign, and the controversy surround this year's Christmas Ads from Sainsbury and Tesco. If you'd like to submit a question for 'Consultation Minute', email info.chariend@gmail.com with the subject line: Consultation Minute. Make sure you rate and subscribe the podcast!
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