A New Ambition

About A New Ambition

A New Ambition is for independent business owners who want a successful business and a well-lived life. You've worked hard to get here. But the business has grown and the way you've always worked isn't working the same way anymore. You're stretched thin, running on empty, and tired of putting everything else on hold just to keep things moving. You've probably told yourself it will get easier once you hire the right people, once you get through this season, once sales hit that number. But as your business grows the pressure doesn't go away, and it doesn't get easier. If anything it's the opposite. I know what that's like. For years, growing my business was my only goal. Then I realized I wanted more: more time for myself, my relationships, and my health, without giving up the business I'd built. I thought I'd lost my ambition, but it turned out, I just had a new one. I'm Krista Williamson, seasoned business owner, trusted thinking partner, and leadership development coach for independent business owners. Every other week I'll help you reclaim your time, lower your stress, and lead your business in a way that makes your well-lived life possible. This is A New Ambition. What's your new ambition?

Publisher

Krista Williamson

Category

business

Language

en

Explicit

No

First episode

16 Jun 2025

Latest episode

20 Oct 2026

Latest episodes

53 episodes in the feed.

1. 

   20 Oct 2026

   52: Decided Capacity (why you keep trying to get it all done)

   You know you have too much on your plate, but instead of deciding what you’re not going to do, you keep trying to figure out how you’re going to get it all done. You work a little later, move a little faster, squeeze one more thing into the week or tell yourself you’ll catch up on the weekend. And because you’re used to getting a lot done, you can probably make it work. At least for a while. But as your business grows, simply getting more done isn’t the job anymore. You need time to think ahe...

2. 

   6 Oct 2026

   51: Why you have time but still can't focus

   You’ve planned your week and, on paper, you have enough time to get everything done. But then you sit down to work and you can’t seem to focus. You’re slower than you expected to be, you keep getting distracted, or you reach a point in the day where you just can’t think clearly anymore. It’s easy to assume you need to manage your time better or be more disciplined. But what you may not be considering is how much thinking you’ve already asked your brain to do. In this episode, I’m talking abou...

3. 

   22 Sept 2026

   50: Why your team still needs you for everything

   You hired a team because you needed help. But you’re still answering questions, making decisions and getting pulled into things you thought someone else was looking after. You finally sit down to get something important done and ten minutes later someone needs an answer, someone else wants you to check something, and there’s a problem that needs to be dealt with. Before you know it, the time you set aside is gone and you’re wondering why, with a team in place, you’re still involved in so much...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

2 ratings

Podcast Authority Score: 33 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

35

Social presence

91

YouTube

0

Engagement

32

Contact A New Ambition

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.