About A New Generation of Marketing: Using Video to Grow Your Startup
Each week on New Gen Marketing, we give you tips and tricks to gain a foothold in this new generation of consumers and break down Gen Z, Gen Alpha, and Millennial marketing.
Hosted by Joshua Stanley, the founder of Lifestyled Marketing and an expert in helping brands build lifelong relationships with the most market-resistant generation of all time.
Short Form, Big Impact. Mastering <10-Second Hooks for 2025.
If they don’t feel it in three seconds, they’re gone.
We break down how to make under-10-second videos that actually stick with Gen Z and Millennial audiences. We unpack a 6-second case study that turned micro-content into major results, then translate it into three plays you can run this week:
payoff-first scripting
designing for the loop
pairing micro clips with mid-form follow-ups.
We’ll also tackle a rapid audience Q&A to help you choose length, captions, branding, and metrics without overthinking it. Perfect for brands, creators, and B2B teams trying to win the thumb-scroll war in 2025.
8 Sept 2025
Turn Views into Sales on TikTok In 2025
Your audience is already making decisions on TikTok—meet them there and finish the sale. Joshua shares the playbook that blends story, community, and frictionless conversion.You’ll get:
The Magic Hub framework for nonstop discovery and a single conversion path
A niche-first plan for subcultures and languages (think YouTube-style programming)
In-app conversion tactics: shoppable posts, instant forms, auto-booking
Case study breakdown: Focus Features’ Nosferatu (and what you can copy)
Q&A toolbox: length, frequency, “face of brand,” fixing flops, KPI targets, first 3 videos
Next week: short-form content deep dive, send your questions!#TikTokStrategy #SocialCommerce #GenZ #NewGenMarketing
1 Sept 2025
The Playbook Marketers Need Now For Gen Alpha — EP 245
Gen Alpha is about to make Gen Z look old, and they already have direct influence over $28B in household spending. This week we break down what brands need to do now.
3 Must-Do Tactics:
Build Playable IP
Market to the Household, Not Just the Kid.
Ship Privacy-By-Design.
Next week: TikTok and sales funnels. Send your questions in the comments or via email!
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