A-Players (and the 100k Club) with Lewis Haydon

About A-Players (and the 100k Club) with Lewis Haydon

Mentor Business Podcast explores real-world business decisions entrepreneurs are rarely prepared for. Hosted by Dr Lewis Haydon, business owner across multiple ventures and Founder of MentorBusiness.com, the podcast examines where business theory breaks down in practice — leadership under pressure, ownership decisions, scaling a business, and board-level judgement. Recorded within the university and real entrepreneur ecosystem, these are not advice-led episodes. They document lived experience so the next generation of entrepreneurs gain earlier access to judgement usually learned too late.

Publisher

Dr Lewis Haydon — Business owner | Founder, MentorBusiness.com

Category

business

Language

en

Explicit

No

First episode

11 Apr 2023

Latest episode

16 Oct 2026

Latest episodes

127 episodes in the feed.

1. 

   16 Oct 2026

   What Is Split Testing? A/B Testing for Business Owners | Ep 127

   When Microsoft tested its own ideas properly, only about one in three worked. So how do you know which of your marketing ideas are working? Split testing means showing two versions of one thing to two similar groups at the same time and letting what people actually do decide. In this episode of the Mentor Business Podcast, Dr Lewis Haydon (lewishaydon.com) covers: • Why “it doesn’t work” is usually an opinion, not data• How to check if your marketer is actually delivering• What a small business should test first• How many people you really need for a test Chapters: (00:00) Why most ideas don’t work (01:48) What is split testing? (09:39) Is split testing the same as A/B testing? (13:11) What is A/B testing in marketing? (20:11) How do you do a split test? (22:20) How many people do you need? (27:11) Your one job this week Research: Kohavi et al. (2012), Trustworthy online controlled experiments: Five puzzling outcomes explained, KDD ‘12, 786–794. https://doi.org/10.1145/2339530.2339653 (https://doi.org/10.1145/2339530.2339653) Book a virtual coffee: https://lewishaydon.com (https://lewishaydon.com) Dr Lewis Haydon, business coach and mentor who actually owns businesses. Birmingham, UK · lewishaydon.com

2. 

   9 Oct 2026

   How to Start Email Marketing (Stop Sending Newsletters) | Ep 126

   Dr Lewis Haydon (lewishaydon.com) on why most email marketing never turns into sales, how to build an email list from the customers you already have, and why your monthly newsletter is costing you enquiries.Never sent a marketing email? Or sending a newsletter nobody clicks? This is how to start email marketing properly.In this episode of the Mentor Business Podcast, Dr Lewis Haydon challenges the beliefs that stop small business owners using email: that it's dead, that you need a big list first, and that emailing often annoys people. You'll hear how to build an email list from customers you already have, why buying a list backfires, and why one email, one point, one ask beats any newsletter. Part 2 of our marketing series. Chapters: (00:00) How to start email marketing properly (01:03) Is email marketing dead? (03:58) Keep customers in your orbit (05:37) How to build an email list (08:27) Good vs bad email marketing (12:42) How often should you email? (13:40) How email marketing generates leads (17:20) The first-name trick (19:11) Email marketing best practices (22:19) Your one job this week (23:11) Next: split testing Next episode: What is split testing? Book a virtual coffee: https://lewishaydon.comMentorBusiness.com: https://mentorbusiness.com

3. 

   2 Oct 2026

   What Is a CRM? How to Build One for Your Small Business | Ep 125

   Most small business owners think a CRM is expensive software for big companies. It isn't. Here's what a CRM actually is, and how to build one this week. A CRM is a system that remembers your customers so you don't have to. Without one, leads are forgotten, follow-ups don't happen, and sales are lost to people you've already met. In this episode of the Mentor Business Podcast (mentorbusiness.com), Dr Lewis Haydon (lewishaydon.com) opens a new series on marketing for business owners who were never taught it, starting with the CRM. In this episode: Why the software is almost never the reason sales go missing, and what the research says actually is. The three steps every CRM runs on, and the one most businesses skip. The five levels of a CRM, and the one you can start this week for free. Why you should never buy a list, and what to build instead. Chapters: 00:00 Why every owner needs a CRM 00:52 What is a CRM? 06:20 How does a CRM work? 08:57 How do you build a CRM? The five levels 12:40 What's the best CRM for a small business? 14:06 Your next customer is someone you forgot to call back 17:34 Your one job this week, and what's next Next episode: how to start email marketing from scratch. What's your goal? I'll tell you the plan. Watch more at https://mentorbusiness.com (https://mentorbusiness.com)Work with Dr Lewis Haydon: https://lewishaydon.com (https://lewishaydon.com) Instagram: https://www.instagram.com/mentorbusiness.com_/ (https://www.instagram.com/mentorbusiness.com_/) LinkedIn: https://www.linkedin.com/company/mentorbusiness-com/ (https://www.linkedin.com/company/mentorbusiness-com/)

Who has been a guest on A-Players (and the 100k Club) with Lewis Haydon

Names identified in recent episode analyses. Showing up to five guests.

• Jof Walters
• Jim Sephton
• Moshesh Reid
• Olusegun Akande
• Dan Haywood

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

10 ratings

Podcast Authority Score: 69 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

94

Social presence

94

YouTube

0

Engagement

60

Contact A-Players (and the 100k Club) with Lewis Haydon

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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