A Point for That is the place for all things Acupuncture and Business.
As highly educated healthcare professionals, no Acupuncturist should take home less than $100k a year.
Dr. Jes has extensive background in business and is passionate about helping Acupuncturists reach their clinic potential.
This medicine is ancient and beautiful, and we can best help our patients by taking care of ourselves.
A Point for That provides the tools and support to our practitioners so they can build meaningful and successful practices.
Whether you’re a brand new practitioner or ready to take an established practice to new levels, offer all the tools and support you need to fast-track your clinic growth.
Free consultations can either be a powerful tool for patient conversion… or a frustrating time-suck that leads nowhere. The difference? How you structure them. In this episode, I walk you through the exact process we use in my clinic to run free consults that actually work: from what to say (and what not to say), to how we identify red flags, structure the conversation, and confidently present a treatment plan. We’ll also cover common mistakes acupuncturists make when offering consults, how t...
6 Oct 2025
Schedule Optimization
Your schedule isn’t just a calendar - it’s one of the most powerful tools in your practice. In this episode of A Point for That, we dive deep into how to structure your clinic week so that it supports both your income goals and your personal sustainability. We cover: • Why most acupuncturists are scheduling backwards • How to align your hours with your energy and lifestyle • What capacity actually looks like when you’re at max efficiency • When to add hours vs when to tighten availabili...
29 Sept 2025
Building Patient Loyalty Without Discounts
In this episode of A Point for That, we’re breaking down exactly how to create lasting patient loyalty… without relying on punch cards, freebies, or never-ending discount offers. Dr. Jes shares the four pillars of loyalty that work in her clinic, including how to communicate clearly, build relational connection, plan for long-term care, and train your team to support consistency. You’ll learn how to create a culture where patients naturally want to return, even after their main treatment plan...
22 Sept 2025
Handling No-Shows and Cancellations Professionally
No-shows and last-minute cancellations are more than annoying. They’re expensive, disruptive, and quietly erode the momentum of your clinic. In this episode, Dr. Jes walks you through how to build and enforce a cancellation policy that actually works… without shame, drama, or guilt. You’ll learn: • What no-shows really cost (emotionally and financially) • The 6 most common causes and how to fix them without confrontation • Exactly what your policy should include (with real examples from Dr. J...
15 Sept 2025
How to Close the Initial Consultation
Most acupuncturists lose patients at the exact same moment: the end of the first visit. Not because they did anything wrong, but because they didn’t close clearly. In this episode, Dr. Jes walks you through how to lead the conversation with confidence, without sounding pushy or salesy. You’ll learn: • The most common mistakes that make patients disappear • A simple, proven structure for closing consults • How to present your treatment plan, pricing, and next steps • Real language you can use ...
8 Sept 2025
Is Insurance Worth It? Pros, Cons, and Strategy
Thinking about accepting insurance in your acupuncture clinic, or trying to decide if it’s time to walk away? In this episode, Dr. Jes shares what it’s really like to bill insurance as a provider, why she stopped taking it in her own practice, and how you can make the smartest decision for your business. You'll learn: • Why insurance seems so appealing (and what no one tells you) • How to evaluate your payout vs. admin costs • The real risk behind clawbacks and reimbursement delays • A step-b...
25 Aug 2025
How to Set Weekly Income Goals That Actually Motivate You
Feel like you’re chasing income goals that never stick? Or worse, setting them and then ignoring them entirely? In this episode, Dr. Jes walks you through how to set weekly income goals based on treatments, not pressure, and why that one change can radically shift how you show up in your business. Learn how to: • Set goals using the SMAC method (Specific, Measurable, Attainable, Challenging) • Reverse-engineer your dream income into weekly treatment targets • Use the 80% capacity rule to buil...
18 Aug 2025
Marketing That Works
Tired of posting content that gets zero traction, or paying for ads that don’t bring in new patients? You’re not alone. And you’re not doing anything wrong… you just need a strategy that actually fits your clinic. In this episode, Dr. Jes shares what really works when it comes to marketing an acupuncture practice: starting from her own $300/month ad budget to now running a full marketing company for acupuncturists. You’ll learn: ✅ The paid ads worth investing in (and which ones usually flop) ...
11 Aug 2025
How to Confidently Explain Acupuncture to New Patients
If you’ve ever stumbled through a patient’s question, or worried afterward that you said too much, too little, or the wrong thing... this episode is for you. In today’s conversation, Dr. Jes shares a proven strategy to answer common (and tricky) patient questions with clarity and confidence, without slipping into lecture mode or sounding like a walking textbook. You’ll learn: How to use the “Three-Layer Answer” to meet patients where they are What to say when someone asks about placebo, dry n...
4 Aug 2025
Crafting a Five-Star Patient Experience
You can be the best acupuncturist in your city... but if the patient experience isn’t clear, cohesive, and confidence-building, people will still drop off. In this episode, Dr. Jes breaks down how to design a patient journey that supports retention, referrals, and results. From the first call to the final follow-up, every touchpoint teaches your patients how to trust you—or how to disappear. You’ll learn: Why consistency across your booking, treatment, and follow-up process builds credibility...
28 Jul 2025
From Burnout to Balance: Managing Your Time
If you’ve ever told yourself, “I’ll catch up on life once the clinic is more stable,” this episode is your wake-up call. In today’s conversation, Dr. Jes shares the hard-earned lessons from her own burnout story, starting with a corporate job that drained her dry, and how she built a practice with firm time boundaries from day one. You’ll learn: How to structure your calendar for treatment time and business time Why over-accommodating patients backfires in the long run And how to build in per...
21 Jul 2025
The Real Cost of Running a Practice
Feeling like your practice should be profitable by now, but your bank account says otherwise? You’re not alone. Most acupuncturists confuse “making money” with “making enough to sustain a business and pay yourself.” In this episode, Dr. Jes walks you through the difference between break-even and sustainable income, how to calculate both based on your treatment capacity, and what your rates actually need to look like to grow without grinding yourself into the ground. You’ll also hear what happ...
14 Jul 2025
How to Attract Your Ideal Patients
Most acupuncturists start out wanting to help everyone. While that’s a beautiful part of our medicine, it’s not the best marketing strategy. In this episode, Dr. Jes shares how she discovered her favorite conditions to treat (and how they evolved over time), why clarity attracts the right patients, and how niching down doesn’t mean turning people away - it means helping more of the people you’re best equipped to serve. You’ll also learn how to find your ideal patient if you're just starting...
7 Jul 2025
Setting Treatment Pricing with Confidence
Dr. Jes Tomasko explains how practitioners can confidently calculate sustainable treatment pricing that covers overhead and ensures profitability, even when not fully booked.
30 Jun 2025
The Top 3 Mistakes New Clinic Owners Make
Dr. Jes reveals the top three hidden mistakes new clinic owners make that stall growth and sabotage confidence, preventing their clinic from reaching its potential.
30 Jun 2025
Welcome to A Point For That + The 5 Stages of Running a Practice
Dr. Jes introduces the podcast's mission to aid acupuncturists in creating thriving practices and outlines the five developmental stages of building an acupuncture business, assisting listeners in identifying their current position.
Podcast Authority Score: 24 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
29
Social presence
90
YouTube
0
Engagement
0
Contact A Point for That
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of A Point for That?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
