Practical insights for digital growth, marketing, and leadership. Hosted by Thomas Wittig, this podcast covers performance marketing, analytics, content strategy, organizational development, and innovation. Designed for brands, marketing leaders, founders, and change-makers—especially in SMEs and impact-driven organizations. Presented by WITTIGONIA. Learn more at wittigonia.net.
Zoho CRM implemented? Check! Now what? How to get traction and the most out of it | Thomas Wittig
You've implemented Zoho CRM, but what's next? In this episode, Thomas Wittig shares strategies and practices to maximize your CRM's potential and enhance your tools stack. Explore how to move beyond basic implementation, overcome common pitfalls, and leverage your CRM for demand generation and campaign optimization. With insights into creating effective feedback loops and integrating marketing and sales efforts, this episode is a must-listen for anyone looking to get more traction and value from their CRM investment.[00:00] IntroductionThomas Wittig introduces the topic of maximizing CRM potential post-implementation.[02:15] Overcoming Spreadsheet Mentality Discusses the need to shift from using CRM like a spreadsheet to a strategic tool.[05:30] Demand Generation Explores strategies for effective lead collection and conversion.[08:45] Campaign Optimization Covers common pitfalls and how to optimize marketing campaigns.[12:00] Feedback Loops Importance of establishing feedback loops for continuous improvement.[15:20] Privacy and Consent Discusses GDPR compliance and managing customer data consent.[18:40] Zoho Ecosystem Highlights tools like Zoho Marketing Automation and Zoho Forms.[22:10] Positive Friction Explains how marketing should create beneficial challenges for other departments.[25:30] Conclusion Wraps up with a call to action for further engagement and strategy sessions.
Follow on LinkedIn: https://www.linkedin.com/company/wittigonia/More on https://wittigonia.net/Zoho Marketing and CRM: https://wittigonia.net/en/service/zoho-marketing/
4 Aug 2025
How Zuno Reinvents Compliance Training with AI, UX, and Behavioral Science | Sanja Gardašević
🎧 Episode Summary
In this episode, Thomas Wittig speaks with Sanja Gardašević, co-founder of Zuno Games, a Montenegrin edtech startup transforming compliance and ESG training through interactive microlearning and behavioral design. Sanja shares her journey from marketing to product innovation, and how Zuno combines AI, UX, and behavioral science to deliver bite-sized, engaging compliance training — used by banks, universities, and forward-thinking companies.
We explore what it takes to shift from a service-based model to a product-led business, and why AI ethics and ESG learning are becoming mission-critical for modern organizations.
💡 What You’ll Learn
How behavioral science and UX improve learning effectiveness
How Zuno’s AI engine transforms static PDFs into dynamic learning modules
Why microlearning is ideal for busy teams and compliance-heavy industries
What SMEs should know about AI governance and ESG training
Lessons from Zuno’s transition from agency to SaaS company
⏱️ Chapters
00:00 Introduction to Sanja Gardašević and Zuno
03:00 Behavioral Economics and the Human-Tech Interface
06:00 Transforming Compliance into Interactive Learning
09:00 AI-Powered Content Creation
12:00 UX and Engagement in Corporate Training
15:00 AI Ethics and Regulatory Training
18:00 From Services to Product: Startup Lessons
21:00 ESG Learning and What’s Next for Zuno
🔗 Links & Resources
🌐 Zuno Games Website (https://zunogames.com/)
🔗 Sanja on LinkedIn (https://www.linkedin.com/in/sanjagardasevic/)
🔗 Zuno Games on LinkedIn (https://www.linkedin.com/company/zuno-games/)
🔗 WITTIGONIA on LinkedIn (https://www.linkedin.com/company/wittigonia/)
🌐 More from WITTIGONIA (https://wittigonia.net/)
5 Jun 2025
How to win public tender projects? Stefan Morcov - Hermix.
Thomas Wittig interviews Stefan Morcov of Hermix about winning public tender projects, highlighting the importance of data, technology, and strategic approaches for success in the evolving European public sector.
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