Packaging design can make or break how consumers see and understand your brand.
On average, a medium-sized UK supermarket may stock around 30,000 to 40,000 individual products.
That a lot of choice!
So what is it that makes us pick up the products up and part with our hard earned cash?
In each episode, ‘A Slice Of’, will take a look at a supermarket brand and critique the packaging design to find out what works, or doesn’t. What makes you desire them, or even hate them?
Website - https://slicedesign.co.uk
LinkedIn - https://www.linkedin.com/in/alangilbody/
A Slice Of... How to feed back to your design agency (No. 44)
When it comes to feeding back to your packaging design agency, what is the best way?
Feeding back on designs can be a very tricky process. Especially if there are multiple levels of sign off within the company. How do you amalgamate all of the feedback in a single minded way?
How do you ensure that none of the feedback contradicts, that it is consistent and captures all of the key points objectively rather than subjectively?
From point of view of the client, you may have to collate information from multiple stakeholders.
From an agency side, some of the lead design routes could get thrown out at an early stage just because there’s one minor component that isn’t liked by the client. Often, with a few slight tweaks these issues can be ironed out and the design developed rather than have an entire big idea confined to the dustbin because of one element.
How to feedback efficiently and effectively is an age old problem and a conversation I have a lot with clients.
In essence, most problems can be solved, that is as long as you understand what the problem is. The key is to find a good way of defining exactly what the issue is.
Here is our tried and trusted method that we use at Slice design. It’s not a fancy trademarked process, but a simple approach we like to use that is rooted in both logic and reason.
You can find our contact details below:
Alan Gilbody on Linkedin:
https://www.linkedin.com/in/alangilbody/ (https://www.linkedin.com/in/alangilbody/)
Slice Design Company website https://slicedesign.co.uk (https://slicedesign.co.uk)
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23 Jun 2026
A Slice Of... How to get your brand naming right (No. 43)
Host Alan Gilbody explores how strategic brand naming drives product success and consumer recognition in this interview.
15 May 2026
A Slice Of... What does sustainability actually mean? (No. 42)
Host Alan Gilbody explores the true meaning of sustainability in packaging design, revealing complexities beyond consumer understanding.
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