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A Slice Of - Packaging Design

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by Slice Design

5.0(6 reviews)
44 episodes
Updated Bi-weekly
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Podcast Overview

Packaging design can make or break how consumers see and understand your brand. On average, a medium-sized UK supermarket may stock around 30,000 to 40,000 individual products. That a lot of choice! So what is it that makes us pick up the products up and part with our hard earned cash? In each episode, ‘A Slice Of’, will take a look at a supermarket brand and critique the packaging design to find out what works, or doesn’t. What makes you desire them, or even hate them? Website - https://slicedesign.co.uk LinkedIn - https://www.linkedin.com/in/alangilbody/

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Publishing Since

3/9/2023

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Recent Episodes

Episode thumbnail for A Slice Of... How to get your brand naming right (No. 43)

June 23, 2026

A Slice Of... How to get your brand naming right (No. 43)

<p>When it comes to launching a brand, getting your brand name right can be the difference between success or failure?</p><p><br /></p><p>In today's competitive marketplace, effective brand naming is a crucial element of successful product marketing and brand strategy.</p><p><br /></p><p>A well-crafted brand name can significantly impact consumer perception, product recognition, and overall brand success. This article explores the best practices in brand naming, highlighting its importance in conveying product identity and consumer benefits, while also addressing potential pitfalls to avoid.</p><p><br /></p><p>A memorable brand name is indeed "gold dust" in the world of marketing. It serves as the primary identifier for your product, facilitating both consumer requests and recommendations. As a key component of your brand's identity, the name becomes a powerful tool for brand recall, combining visual and verbal elements to create a lasting impression.</p><p><br /></p><p>The name you choose for your brand should be an integral part of a wider design ecosystem. Consistency across all brand touch points is paramount, ensuring that the tone of voice and visual representation align seamlessly with the chosen name. This cohesive approach strengthens brand recognition and helps build a strong, unified brand identity.</p><p><br /></p><p>You can find our contact details below:</p><p>Alan Gilbody on Linkedin:</p><p><a href="⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>Slice Design Company website <a href="⁠⁠https://slicedesign.co.uk⁠" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br /></p><p>#packagingdesign #packdesign #packaging #branddesign #branding #design #agency #designagency #drink #food #advice #sustainability</p>

Episode thumbnail for A Slice Of... What does sustainability actually mean? (No. 42)

May 15, 2026

A Slice Of... What does sustainability actually mean? (No. 42)

<p>When it comes to packaging design, what does sustainability or being sustainable actually mean?</p><p><br></p><p>So, what exactly does &#39;sustainability&#39; or to &#39;be sustainable&#39; actually mean when it comes to packaging for consumer goods?</p><p><br></p><p>Is it about the carbon footprint? Is it about the energy consumed at manufacture? Is it about how the products are packaging, recycled and disposed of, or is a mixture of all?</p><p><br></p><p>If you asked most consumers, or even experts in the industry what it means to &#39;be sustainable&#39;, they’d be hard-pressed to answer.</p><p><br></p><p>The simple truth is, if you pin down a consumer on actual carbon data and overall &#39;carbon saved&#39; on one packaging format versus another they would have no idea whether this was a significant or moderate improvement.</p><p><br></p><p>I suppose this comes down to brands and especially manufacturers to educate consumers and explain exactly what some of these figures mean in real terms and also some of the trade-offs when it comes to trying to achieve them.</p><p><br></p><p>This conundrum was brought to light recently when the curiosity got the better of me and I decided to open up one of those snazzy paper wine bottles. The truth I found out is that its not strictly a &#39;paper bottle&#39; but a clam shell covering a pouch.</p><p><br></p><p>You can find our contact details below:</p><p>Alan Gilbody on Linkedin:</p><p><a href="⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>Slice Design Company website <a href="⁠⁠https://slicedesign.co.uk⁠">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p><p>#packagingdesign #packdesign #packaging #branddesign #branding #design #agency #designagency #drink #food #advice #sustainability</p>

Episode thumbnail for A Slice Of... Why your back of pack is an integral part of the design system. (No. 41)

April 15, 2026

A Slice Of... Why your back of pack is an integral part of the design system. (No. 41)

<p>Why you should see your back of pack as an integral part of the packaging design system. (No. 41)</p><p><br /></p><p><br /></p><p>The back of pack is an often underused and unloved part of the pack. The fact is, it is an important part of the design system.</p><p><br /></p><p>With consumers becoming increasingly discerning and seeking more information to aid their purchasing decisions, the back of the pack has emerged as a crucial element in the brand storytelling process.</p><p><br /></p><p>This podcast delves into the best practices and potential pitfalls associated with leveraging the back of the pack as a powerful marketing tool.</p><p><br /></p><p>You can find our contact details below:</p><p>Alan Gilbody on Linkedin:</p><p><a href="⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>Slice Design Company website <a href="⁠⁠https://slicedesign.co.uk⁠" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br /></p><p>#packagingdesign #packdesign #packaging #branddesign #branding #design #agency #designagency #drink #food #advice #colour</p>

44 total episodes available

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What is A Slice Of - Packaging Design?

Packaging design can make or break how consumers see and understand your brand.

On average, a medium-sized UK supermarket may stock around 30,000 to 40,000 individual products.

That a lot of choice!

So what is it that makes us pick up the products up and part with our hard earned cash?

In each episode, ‘A Slice Of’, will take a look at a supermarket brand and critique the packaging design to find out what works, or doesn’t. What makes you desire them, or even hate them?

Website - https://slicedesign.co.uk LinkedIn - https://www.linkedin.com/in/alangilbody/

How often does this podcast release new episodes?

This podcast updates bi-weekly.

Where can I listen to this podcast?

This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Information about guest appearances is not available.

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