The American Advertising Federation is the nation's oldest trade organization. We are in District 4 which includes the state of Florida and the Caribbean. This podcast will spotlight advertising in the District, share District news, and interview the up and coming talent who keep us young and fresh.
www.aafdistrict4.org
https://www.facebook.com/4aafpage
Episode 114 - an insightful discussion with Diversity of Thought
After brief update from current Governor Stephanie Herndon, Jon Ruhff sits down with David Jones and Felix Pulido from Diversity of Thought. They discuss all things from volunteering at AAF, what the term 'elevate humanity through business' actually means, and how AI will affect you at work or your business.
14 Feb 2023
Episode 113 - Super, ahem, BIG GAME Commercials Reviewed, Scrutinized and Drooled Over
Who spent unwisely? Who killed it with humor? Too many celebs or did they get it juuuuust right? Find out as Jon Ruhff, Jacob Edenfield and Yeosh Bendayan lend their thoughts on the 2023 Super Bowl commercials.
3 Jan 2023
Episode 112 - 2023 Advertising predictions!
On this edition of the AAF District4Cast, Jacob goes back to the crystal ball to see what's in store for advertising and marketing in 2023. Also, we hold him accountable for what he foresaw in 2022. Did social media roles go in-house? Did escapist marketing take off? Also, for 2023, some say trapper keepers will be on the horizon....
26 Oct 2022
The Inside Scoop on Auto Nation's Drive Pink Campaign
Join AAF D4's program co-chair Francita Williams as she interviews Brian Anderson VP Creative Director for Zimmerman Advertising. He offers a unique insight into how Auto Nation went from America's #1 auto retailer to a company built to drive out cancer
5 Oct 2022
Why is filming in Florida beneficial? Who actually benefits from it?
Once again from the 2022 Summer conference in Gainesville, Jon Ruhff sits down with Film Florida Executive Director John Lux to discuss the state of filming in Florida as well as:
What is Film Florida and why is it important?
Why was Caddyshack filmed in Florida?
How did Dolphin Tale save the Clearwater Aquarium?
What did Bloodline do to the Florida Keys?
5 Oct 2022
How to make consumers change their behavior! Sara Isaac from Marketing for Change shares her insight.
Sara Isaac, Director of Strategy and Planning sits down with Jon Ruhff at the 2022 AAF D4 Summer Conference in Gainesville Fl to discuss:
What is behavior change marketing?
Is more choice actually better?
Why did Nike's sustainable shoe fail when it was supposedly what people wanted?
3 May 2022
Episode 108 - Special Edition! ADDY Award winning Interviews!
This year at the District 4 American Advertising Awards, we did a thing. Not only were all 12 Best of category winners unaware they were going to win, but they also didn't know that Jacob Edenfield was going to interview them right as they got off stage. Check out some behind the scenes details of the big winners from across the District including Dunn and Co from Tampa, Adjective and Co from Jacksonville, MTN from Space Coast, Vidi Global from Orlando, Maven Creative from Orlando, Push Button Creative Audio from Orlando, and Markham Yard from Miami!
4 Mar 2022
Episode 107 - Advertising nightmares to avoid and the 'why' of AAF
MJ Barnes from the University of Miami discusses how Orange Umbrella went from her and two students to over 300 all time. She also dishes out a tip to avoid an advertising nightmare we can all relate to. Jon sits down with Stacey Taylor from Media Lab in Tampa and shares the 'why' of AAF and what the future holds for membership based organizations.
https://www.aafdistrict4.org/
https://www.orangeumbrellamiami.com/
https://www.medialab3dsolutions.com/
20 Jan 2022
Episode 106 - Gazing into the Advertising Crystal Ball
What trends can you expect for the ad industry in 2022? VR? Escapism? Can we finally laugh again? Will the great resignation continue? Also, Andrew Martineau talks programming trends and how you can become better connected with today's technology.
10 Nov 2021
Episode 105 - It's an American Advertising Awards Takeover!
Poor Jon and Jacob. They got the boot this month as American Advertising Awards Competition Chair Tiffany L Ryan and District Gala Chair Yeosh Bendayan take the reins. Learn all about how to enter the competition to win an ADDY Award! Plus, Yeosh interviews AAF National Chairman David Campbell to discuss the competition from the national perspective. Basically, in this episode, you'll learn everything you need to know heading into awards season.
4 Oct 2021
Episode 104 - Starmark President Jacqui Hartnett, D4 lobbyist Jack Hebert, and UCF Grad Jade Catunao
Jacob interviews Jacqui Hartnett as she explains how they were inadvertently prepared for the COVID workplace shift, Jon asks D4 lobbyist Jack Hebert why Government Relations is so key to everything we do, and Jacob sits down with UCF Grad Jade Catunao to figure out how to spice up Ramen packaging design.
1 Sept 2021
Episode 103 - Brunet-Garcia's Aerien Mull, 'Educate' yourself with Mara Clark, and UF grad Andrea Wood
Creative Director Aerien Mull discusses the multi-award winning work from Brunet Garcia in Jacksonville. Former Governor and current Education Chair Mara Clark explains why education is so important in our industry. UF Grad/National Student ADDY Award winner Andrea Wood shows us what she (and most likely your next hire) is looking for in advertising employer.
2 Aug 2021
Episode 102 - Diversity and Inclusion best practices, PUSH with their National ADDY Award, and a talented grad for hire in Orlando
Are you an agency or corporation looking to authentically bring DE&I into your organization? George Zwierko from Rumbo marketing gives you the inside scoop on the best practices. Mark Unger from Push reveals his ADDY award strategy (oh, and he loves dogs) plus Konrad from Ringling tells us what trends need to go and reminds us to never stop learning.
1 Jul 2021
Episode 101 - Angels, ADDY Winners, Gala Secrets, and the latest student trends
In our first episode, District 4 Governor Jon Ruhff and Communications Co-Chair Jacob Edenfield spill the tea on what makes an ADDY Gala great, why Troy Dunn of Dunn&Co. in Tampa loves the ADDY Awards, how and why you should enter the Angel Awards, and what the students are doing now that will be commonplace in the not so distant future.
Inside a recent episode
Episode 114 - an insightful discussion with Diversity of Thought
Published 18 Sept 2023 · Transcript excerpt
[…] So I will never, never, never forget her for that. Yeah. That's awesome. Oh, yeah. So you started in the middle of a pandemic. Yeah. Okay. What lessons were learned? It wasn't just that it was in the middle of a pandemic. The unfortunate tragedy of George Floyd's murder took place. And then in response to that, everybody and their mama was like, we need diversity and inclusion. And so when your companies call it diversity, I thought you show up like on a lot of super searches. And we honestly, I started getting calls from people like, hey, we need some training. Can you do it? And I was like, yeah. […]
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