How often does this podcast release new episodes?

This podcast updates bi-weekly.

Where can I listen to this podcast?

This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Abandoned Cart

Claim This Podcast

by Laura Hanlon & Adam Smith

5.0(4 reviews)

45 episodes

Updated Bi-weekly

Accepts GuestsHas Sponsors

Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality22

Social0

YouTube0

Engagement68

Learn more

Podcast Overview

Abandoned Cart is the podcast for eCommerce founders and marketing leaders who want more than just inspiration - they want insight they can actually use. Hosted by Adam Smith and Laura Hanlon of &Allies, we go behind the scenes with the people building and scaling real eCommerce brands. No gurus. No fluff. Just honest conversations, hard-won lessons, and practical takeaways you can apply to your own growth journey. From marketing wins and brand-building breakthroughs to the mistakes they’d never make again - this is where the real growth stories get told.

Language

🇺🇲

Publishing Since

8/14/2023

Visit Website View on Apple Podcasts RSS Feed

🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

Instant mention tracking

Perfect fit!

Unlock The Full Podcast Authority Score Report

See how your podcast performs across key metrics

Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality22

Social0

YouTube0

Engagement68

Learn more

Excellent Areas

Good Performance

Growth Opportunities

excellent

Episode Length

28 minutes

Performing excellently!

good

Show Experience

38 episodes over 2.1 years

Recommendations available

Unlock the full report to see detailed tips

needs improvement

Publishing Consistency

Every 20 days

Recommendations available

Unlock the full report to see detailed tips

+16 More Metrics

Unlock comprehensive insights including:

• YouTube presence analysis
• Social media reach metrics
• RSS compliance scoring
• Podcast 2.0 features
• Technical standards

What's Included in Your Full Report

Detailed Analytics

Complete breakdown of all 19 authority metrics
Personalized recommendations for each metric
Industry benchmarks and comparisons
Technical RSS feed analysis and compliance scoring

Growth Strategies

Step-by-step action plans for improvement
Quick wins to boost your score immediately
Pro tips from successful podcasters

Get your free podcast insights report

See how your show performs across every key metric

Instant delivery

No spam

Attract Better Guests

High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.

Secure Sponsorships

Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.

Grow Your Audience

Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.

Reach the team behind Abandoned Cart

Verified contact details for this show aren't on file yet — sign up to get notified when they land.

Recent Episodes

May 21, 2026

Finding Your Niche And Staying Authentic In A Crowded Market

In this episode of Abandoned Cart, Adam sits down with Tilly Cresswell, Marketing Manager at<a href="https://www.complete.co.uk?utm_source=chatgpt.com" rel="noopener noreferrer" target="_blank"> </a><a href="https://www.complete.co.uk?utm_source=chatgpt.com" rel="noopener noreferrer" target="_blank">Complete</a>, to unpack what it really means to find your niche and stick with it in today’s overcrowded digital landscape.Tilly shares how Complete is modernising a traditionally corporate industry through authentic branding, trend-led content, and calculated risks on platforms like TikTok all while staying true to the company’s core values. From navigating trend culture to avoiding brand dilution, this conversation dives deep into why clarity, consistency, and authenticity matter more than ever.Adam and Tilly also explore the dangers of chasing every marketing trend, how brands lose trust when messaging becomes inconsistent, and why “visibility doesn’t always equal credibility.” Along the way, Tilly opens up about embracing her authentic self, overcoming anxiety in leadership, and building a marketing strategy that balances creativity with commercial results.If you’re trying to grow a brand, stand out in a saturated market, or figure out how to market your business without losing your identity, this episode is packed with practical insights and honest advice.<h3>Key Topics Covered</h3><ul><li>Why finding your niche gives your brand clarity and direction</li><li>The biggest mistake brands make when trying to appeal to everyone</li><li>How trend-chasing can dilute your brand identity</li><li>Why “visibility doesn’t always equal credibility”</li><li>The importance of consistency in messaging and branding</li><li>How Complete uses TikTok trends without losing brand authenticity</li><li>Balancing fun, human content with commercial goals</li><li>The risks and rewards of modernizing a traditional industry</li><li>Why brands should focus on mastering one thing before expanding</li><li>How TikTok helped Complete dramatically increase engagement and awareness</li><li>Using niche positioning to attract the right customers</li><li>The role of authenticity in marketing and leadership</li><li>How to evaluate whether a trend actually fits your brand</li><li>Lessons from building a more human and memorable brand presence</li></ul> Connect with Tilly CresswellLinkedin: <a href="https://www.linkedin.com/in/tilly-cresswell-ab6343169/" rel="noopener noreferrer" target="_blank">linkedin.com/in/tilly-cresswell-ab6343169</a>Connect with &AlliesTo discuss how we can help your brand grow, visit:<a href="https://www.andallies.co.uk" rel="noopener noreferrer" target="_blank">https://www.andallies.co.uk</a>

April 16, 2026

The difference between starting a brand vs. scaling an established one

In this episode of Abandoned Cart, Adam sits down with Aithne Synnot, founder of Empreva Lingerie and Head of E-commerce at Josh Wood Colour, to explore the realities of building a brand from scratch versus scaling an established one.Aithne shares the deeply personal story behind Empreva Lingerie - created to empower women after breast reconstruction and how that mission shaped everything from product design to marketing. Alongside this, she offers a behind-the-scenes look at scaling a global beauty brand, revealing what actually works (and what doesn’t) in today’s e-commerce landscape.From founder-led content and scrappy social strategies to the truth about paid ads and product launches, this episode is packed with honest, practical insights for anyone building or growing a brand.If you’re navigating the early stages of a startup or trying to scale with intention, this conversation will challenge how you think about growth, community, and showing up.<h3>Key Topics Covered</h3><ul><li>The story behind Empreva Lingerie and building a brand rooted in personal purpose</li><li>Why “embarrassment is the cost of success” and how it unlocks growth</li><li>The difference between starting a brand vs. scaling an established one</li><li>How to approach social media when you have zero brand equity</li><li>Founder-led content and why it consistently outperforms</li><li>Organic vs. paid ads and when not to spend money</li><li>The right way to launch a product (and why most brands get it wrong)</li><li>Using community feedback to shape brand identity and product development</li><li>The power of UGC and why you shouldn’t overpay for content</li><li>Lessons from scaling Josh Wood Colour and selling out product launches</li></ul> Connect with Aithne SynnotLinkedin: https://www.linkedin.com/in/aithne-synnott-41a9a637/Connect with &AlliesTo discuss how we can help your brand grow, visit:<a href="https://www.andallies.co.uk" rel="noopener noreferrer" target="_blank">https://www.andallies.co.uk</a>

March 2, 2026

When the High Street Is Dying, Why Is This Brand Opening a Showroom?

In this episode of Abandoned Cart, Adam hosts Chloe Mead, Founder of Fling Fashion Rental, to explore what it takes to build a physical, in-person retail model in a digital-first e-commerce world.Chloe shares how a frustrating wedding guest dress experience sparked the idea for Fling, why fashion rental needs a rethink, and how community, experience, and sustainability sit at the heart of her brand. From bootstrapping marketing with low-budget influencer events to learning hard lessons early on, this conversation is packed with insights for founders, retailers, and anyone building a brand today.Key Topics Covered<ol><li data-list="bullet">“Sometimes you’ve got to leap without looking.”</li><li data-list="bullet">The wedding guest dress that inspired Fling - the why behind the business</li><li data-list="bullet">Why online fashion rental doesn’t work for everyone</li><li data-list="bullet">Experience vs convenience in modern retail</li><li data-list="bullet">Building community through local creators</li><li data-list="bullet">How a £250 influencer event paid off</li><li data-list="bullet">A tough early lesson every founder can relate to</li></ol> Connect with Chloé Mead: LinkedIn: <a href="https://www.linkedin.com/in/chlo%C3%A9-mead-9441001ba" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/chlo%C3%A9-mead-9441001ba</a>Website: <a href="https://www.flingfashionrental.com/" rel="noopener noreferrer" target="_blank">https://www.flingfashionrental.com</a>Connect with &Allies:To discuss how we can help your brand grow, visit www.andallies.co.uk

45 total episodes available

Recent guests on Abandoned Cart

Guests from recent episodes — sign up to see every guest that has ever appeared on this show.

John Readman

Guest

Rebecca Worsley

Guest

Celia Tugores

Guest

Matt Caron

Guest

Riannon Palmer

Guest

See every guest on Abandoned Cart

Similar Podcasts

Discover related shows you might enjoy

The Resilient Retail Game Plan

Resilient Retail Club's Catherine Erdly

Deep-dive analytics for Abandoned Cart

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Abandoned Cart?: Abandoned Cart is the podcast for eCommerce founders and marketing leaders who want more than just inspiration - they want insight they can actually use.

Hosted by Adam Smith and Laura Hanlon of &Allies, we go behind the scenes with the people building and scaling real eCommerce brands. No gurus. No fluff. Just honest conversations, hard-won lessons, and practical takeaways you can apply to your own growth journey.

From marketing wins and brand-building breakthroughs to the mistakes they’d never make again - this is where the real growth stories get told.
How often does this podcast release new episodes?: This podcast updates bi-weekly.
Where can I listen to this podcast?: This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

Legal Disclaimer

Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.

All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.

We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.

While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.

By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.