Welcome to ABM Insider, hosted by Hunter & Bard CEO Shira Abel. In each episode, Shira will talk with a marketing leader about their personal journeys, lessons they've learned, and best practices they've developed along the way.
Episode 6: Randy Brasche | Account Based Marketing for Hyper Growth
Welcome to the next episode of the ABM Insider Podcast, hosted by Hunter & Bard CEO Shira Abel. In this episode, Shira chats with Randy Brasche, founder of adaptiveb2b.com and author of Some Assembly Required, a survival guide for B2B marketers, about the the state account-based marketing and how it has evolved since the pandemic. Randy also discusses some of the strategies and fall backs that marketing teams face when attempting hyper growth and why focusing on leads isn't the primary KPI for your go to market strategies.
23 Feb 2024
Episode 5: Craig Conlee | How To Grow Your PLG and SaaS Business
Welcome to the next episode of the ABM Insider Podcast, hosted by Hunter & Bard CEO Shira Abel. In this episode, Shira chats with Craig Conlee, Growth Strategist at Siemens, about the the state of PLG and SaaS businsesses, how you can scale your PLG into new markets and why an account-based marketing strategy with a keen focus on identifying your ICP can help you accelerate your growth.
1 Feb 2024
Episode 4: Brandon Young | How to Become an Effective Marketing Leader
Welcome to the next episode of the ABM Insider Podcast, hosted by Hunter & Bard CEO Shira Abel. In this episode, Shira chats with Brandon Young, CMO of WeSpire, about the traits necessary to grow into a strong product marketer, what makes a good leader stand out from the team, how to effectively manage your marketing and team, and more.
10 Jan 2024
Episode 3: Bill Odell | How to Develop a Marketing Team for Startups
Welcome to the next episode of the ABM Insider Podcast, hosted by Hunter & Bard CEO Shira Abel. In this episode, Shira chats with Bill Odell, Founder of Odell Marketing, about fractional CMO, developing your startup marketing team, how to identify objectives and grow in your market.
4 Dec 2023
Episode 2: Kristen Ditsch | How to Into New Markets With Product Marketing
Welcome to the second episode of the ABM Insider Podcast, hosted by Hunter & Bard CEO Shira Abel. In this episode, Shira chats with Kristen Ditsch, Director of Product Marketing at SGNL about Product Marketing thought leadership, the importance of developing an Ideal Customer Profile strategy, and how to grow and scale into new markets.
9 Nov 2023
Episode 1: Dan Cafiero | How to Successfully Implement Account-Based Marketing Strategies for Enterprises
Welcome to the very first episode of the ABM Insider Podcast, hosted by Hunter & Bard CEO Shira Abel. In the inaugural episode, Shira chats with Seagate Technology Senior Program Manager Dan Cafiero about his wide range of marketing and advertising experience, as well as some of the biggest lessons he’s learned about how to be successful implementing account-based marketing for enterprises.
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