About Basingstoke is the podcast network for Basingstoke, UK. On this channel we'll share our main shows on topics including Business, Community, Wellbeing, Home & Family, and Leisure.
You can also listen to the live stream version of our new daily shows at aboutbasingstoke.com/live (http://aboutbasingstoke.com/live) or ask Alexa to "Launch About Basingstoke."
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We're proud to be supported by IncuHive with their new location at Stephenson Road, Houndmills, Basingstoke offering dedicated offices, hot desks, and amazing business support. Find out more at incuhive.co.uk (http://incuhive.co.uk/) and tell them you heard about them at About Basingstoke.
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Publisher
Communicast Ltd
Category
business · health & fitness · kids & family · leisure · society & culture
BUSINESS: Beating Solopreneur Overwhelm with Rosalind Guy
In this episode, Steve Randall speaks with Rosalind Guy, founder of Unboxed Insights (https://www.unboxedinsights.com/), a female-led organisation specialising in coaching and business transformation, helping leaders redefine their purpose and navigate their professional journeys with confidence and clarity.
They discuss how small businesses and solopreneurs can overcome overwhelm and drive sustainable growth. Rosalind shares her background in change management and project management, outlining how business owners can cut through noisy distraction, from shiny new AI tools to unrealistic online claims, by mapping out clear operational processes first. They explore common tipping points in business growth, handling imposter syndrome, and finding the right balance between tech adoption and human expertise.
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About Basingstoke is supported by IncuHive (https://incuhive.co.uk/).
25 Sept 2026
CLOKE COOKS - On Location at Dandy's Ford Fishery
In this episode of Cloke Cooks, recorded live on location at a fishing lodge in Dandy's Ford near Romsey, host Chris Cloke and his friend John break down the myth that outdoor angling food has to be limited to basic instant noodles. From defrosting steaks on the bankside to pre-preparing homemade curries and enjoying cheese boards, they discuss how good ingredients, proper gear, and simple prep can elevate any outdoor adventure. They also share thoughts on the mental health benefits of switching off, relaxing by the water, and enjoying great food in nature.
Key takeaways
Upgrade your outdoor menu: You do not need to rely on basic convenience foods while fishing or camping; simple equipment like a small portable grill or pan allows you to cook gourmet steaks, sautéed tinned potatoes, and pre-frozen home-cooked meals.
Prep ahead for ease: Freezing meals like curries or goulash ahead of time serves a dual purpose: it keeps your cool box cold and defrosts naturally so it is ready to heat on the stove.
Unplug and unwind: Outdoor trips and cooking by the water provide an essential mental health reset from everyday busy schedules.
Cloke Cooks is produced by Chris Cloke and brought to you by ProClean Direct. (https://www.procleandirect.co.uk/)
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About Basingstoke is Basingstoke's Podcast Network supported by IncuHive (https://incuhive.co.uk/), now open at Houndmills.
Lou Eddy shares the strategic decisions and tactical steps behind shifting her business focus toward hyper-local marketing and rebranding to Activ Marketing Basingstoke.
The discussion highlights the value of building regional partnerships, maintaining local visibility, and moving away from wasteful broad-spectrum marketing tactics.
Lou also outlines the technical and operational precautions necessary to protect domain authority and search engine optimization during a brand transition.
Key Topics Covered:
Hyper-Local Focus over "Spray and Pray": Narrowing your target geographic location builds stronger community trust and reduces wasted ad spend.
Leveraging Free Local Tools: Keeping your Google Business Profile up to date is one of the easiest, free ways to capture local search traffic.
Measurable Print Marketing: Traditional local marketing (like posters and leaflets) can be effectively tracked using unique landing page URLs and custom QR codes.
Collaborative Local Sales: Building relationships with nearby businesses allows for mutually beneficial partnerships and client referrals.
Technical Safeguards for Rebranding: Implementing proper 301 redirects during a rebrand prevents 404 errors and preserves hard-earned SEO authority.
Guest & Show Resources:
Guest: Lou Eddy – Branch Director, Activ Marketing Basingstoke
Website: Activ Marketing Basingstoke (https://www.activmarketingbasingstoke.co.uk/)
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