Above Asking

About Above Asking

Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked. That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours. We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up. I'm Alyssa Jones. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Member Education and Strategy at Coffee & Contracts. This show is where I break down what's working, what's changing, and how to move your business forward through it all. If you're ready to think differently, cut through the noise, and build a brand you're obsessed with, hit play! Popular Topics Include: Content marketing for real estate agents, real estate branding, real estate marketing strategy, social media marketing for realtors, how to stand out as a real estate agent, real estate agent content strategy, real estate marketing that actually works, modern real estate marketing, personal branding as a real estate agent, content that converts in real estate, building a brand on Instagram, generating real estate leads on social media

Publisher

Alyssa Jones

Category

business · business · education

Language

en

Explicit

No

First episode

11 Mar 2025

Latest episode

5 Nov 2026

Latest episodes

49 episodes in the feed.

1. 

   5 Nov 2026

   What Real Estate Agents Should Actually Automate in Their Marketing with Haley Ingram

   🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE (https://above-asking.captivate.fm/coffeeandcontractsep40). The membership platform for real estate agents who want content, strategy, and a community that actually gets it. What happens after you post? How does that content turn into a conversation, and how does that conversation actually turn into a lead? In this episode, Haley Ingram, founder of Coffee and Contracts (https://coffeecontracts.com/), is back with me, and we're getting into what marketing automation should actually look like for real estate agents. We're talking about what's worth automating, why your marketing doesn't need a million different tools, and how to use AI to create content that still sounds like you. Plus, we're spilling the beans on some exciting new features coming to Coffee & Contracts designed to simplify content creation, capture more leads, and turn engagement into actual conversations with potential clients. So if you're ready to spend less time figuring out your marketing and more time connecting with people you actually want to work with, hit play and let's get into it. 0:22 – What Happens After You Post Your Content? 2:24 – Why More Marketing Tools Are Making Your Life Harder 6:59 – How to Use AI Without Creating Generic Content 14:01 – What Real Estate Agents Should Actually Be Automating 17:30 – How AI Can Become Your Personal Marketing Assistant 23:29 – How to Stop Second-Guessing Your Content Before Posting 25:00 – How to Turn Instagram Engagement Into Actual Leads Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras (http://aboveaskingpod.com/extras) EPISODE LINKS: Connect with Haley: Website (https://coffeecontracts.com/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnHxgghZtdypg5Sa6hgN9txgBZ7SpKBFe-DEP1e-1n39MnOOzqXRSfAMdt_oA_aem_iZIq6mCBvYdIZIaq-O7X9Q) | Instagram (https://www.instagram.com/coffeecontracts/) | YouTube (https://www.youtube.com/@coffeecontracts/) OTHER EPISODES YOU’LL LOVE: 🎙️Episode 39: Real Estate Marketing Icks: Are You Guilty of These? With Haley Ingram (https://pod.link/1801566501/episode/ZWM2MzY5OGYtZGI0ZS00M2M0LWI4YjUtNmM5NjVmNjE3MTAz) 🎥 Watch the podcast on YouTube: https://youtu.be/7Gq98m9wnoc (https://youtu.be/7Gq98m9wnoc) COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast (https://www.instagram.com/aboveaskingpodcast/) ❤️ Let's be Instagram friends: @heyalyssamichelle (https://www.instagram.com/heyalyssamichelle/) 💭 Got any questions? Submit your question for advice from me on the show HERE (https://www.speakpipe.com/abovasking) FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!

2. 

   29 Oct 2026

   Real Estate Marketing Icks: Are You Guilty of These? With Haley Ingram

   🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE (https://above-asking.captivate.fm/coffeeandcontractsep39). The membership platform for real estate agents who want content, strategy, and a community that actually gets it. Are you creating content that actually attracts future clients, or are you guilty of some of these real estate marketing icks? In today's episode, I'm joined by Haley Ingram, founder of Coffee and Contracts (https://coffeecontracts.com/), for one of our most unfiltered conversations yet. We're calling out the real estate marketing trends that need to retire, why going viral doesn't always mean you're attracting the right audience, and the common content mistakes that could be hurting your brand without you even realizing it. So if you're ready to stop overcomplicating your content, quit chasing every new trend, and build a marketing strategy that feels authentic to you and attracts the right clients, hit play and let's get into it. 2:05 – Why Flashy Home Tours Aren't Always Attracting the Right Audience 5:00 – Why Overly Polished Reels Could Be Making You Blend In 10:00 – The Real Estate Content That Could Be Turning Potential Clients Away 13:19 – How to Share Hot Takes That Build Trust With Future Clients 19:03 – Why Going Viral Doesn't Always Mean More Business 22:00 – How to Create Content That Actually Attracts Your Ideal Clients Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras (http://aboveaskingpod.com/extras) EPISODE LINKS: Connect with Haley: Website (https://coffeecontracts.com/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnHxgghZtdypg5Sa6hgN9txgBZ7SpKBFe-DEP1e-1n39MnOOzqXRSfAMdt_oA_aem_iZIq6mCBvYdIZIaq-O7X9Q) | Instagram (https://www.instagram.com/coffeecontracts/) | YouTube (https://www.youtube.com/@coffeecontracts/) OTHER EPISODES YOU’LL LOVE: 🎙️Episode 37: The Millennial Agent’s Guide to Becoming Known in Your Market with Andrew Jevin (https://pod.link/1801566501/episode/NGNhMjRmZDUtODdkOS00YmI5LWFlNjMtMTI5Mzg4MmQ3YTEz?view=apps&sort=popularity) 🎥 Watch the podcast on YouTube: https://youtu.be/kEdre7qqxns (https://youtu.be/kEdre7qqxns) COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast (https://www.instagram.com/aboveaskingpodcast/) ❤️ Let's be Instagram friends: @heyalyssamichelle (https://www.instagram.com/heyalyssamichelle/) 💭 Got any questions? Submit your question for advice from me on the show HERE (https://www.speakpipe.com/abovasking) FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!

3. 

   22 Oct 2026

   Why Real Estate Agents Need to Pay Attention to This Social Media Shift

   🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE (https://above-asking.captivate.fm/coffeeandcontractsep38). The membership platform for real estate agents who want content, strategy, and a community that actually gets it. I have a prediction about where social media is headed, and I think it's going to make a lot of real estate agents rethink how they're creating content. In today's episode, I'm sharing a shift I've been noticing on social media and why I think it could completely change the way we think about content creation and personal branding. I’m breaking down why so many agents feel pressure to show up a certain way, what actually makes people want to follow and connect with you, and how to build a content strategy that gives you more freedom to be yourself without sacrificing results. So if you're ready to rethink how you're showing up online and create content that feels more natural, sustainable, and true to you, hit play and let's get into it. 0:30 – Why the Next Social Media Shift Matters for Real Estate Agents 2:16 – How Overproduced Content Is Making Social Media Harder Than It Needs to Be 5:00 – Why Confidence and Personality Matter More Than Perfectly Polished Content 13:12 – How to Create More Natural Content Without Overthinking Every Detail 17:39 – How to Find a Content Strategy That Actually Works for You 22:10 – Simple Ways to Experiment With Content and Show Up More Naturally Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras (http://aboveaskingpod.com/extras) OTHER EPISODES YOU’LL LOVE: 🎙️Episode 34: The Content Rules I Used to Teach Agents… and Why I Break Them Now (https://pod.link/1801566501/episode/OTZlZGNlN2EtMTgzOS00OTY4LTkzODQtMThhYmZjMDI0ZWM4) 🎙️Episode 35: The Content System That Turned Social Media Into 90% of Her Business with Selene Hanna (https://pod.link/1801566501/episode/ODA3MTZiZWMtM2NkMS00NjA1LWE0MTctMTkwMTIyYWJhNmVj) 🎥 Watch the podcast on YouTube: https://youtu.be/TDUd_eH-IbY (https://youtu.be/TDUd_eH-IbY) COME HANG OUT WITH ME: ❤️ Follow Above Asking: @aboveaskingpodcast (https://www.instagram.com/aboveaskingpodcast/) ❤️ Let's be Instagram friends: @heyalyssamichelle (https://www.instagram.com/heyalyssamichelle/) 💭 Got any questions? Submit your question for advice from me on the show HERE (https://www.speakpipe.com/abovasking) FOLLOW & REVIEW: Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things: 👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything. 👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents. Thanks for tuning in to the Above Asking podcast! I'll catch you next week. New episodes drop every Thursday!

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

18 ratings

Spotify

5.0 / 5

20 ratings

Podcast Authority Score: 32 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

51

Social presence

0

YouTube

0

Engagement

32

Contact Above Asking

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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Questions about Above Asking