Podcast thumbnail for Above the Clouds: Stories from the Boardroom

Above the Clouds: Stories from the Boardroom

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by Richard Byrd

5.0(2 reviews)
18 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
20

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality26
Social0
YouTube0
Engagement32

Podcast Overview

This is Above the Clouds: Stories from the Boardroom. In every episode, we soar into a world of navigating the complex skies of B2B markets by talking to their leaders. We explore the flight paths they’ve charted, the obstacles they've dodged, and the trending winds lifting today’s businesses to new heights. Whether you’re trying to grow revenue, swoop into a new market, generate higher margins, launch new products, or any other aspiring business goal, we promise you’ve landed in the right spot.

Language

🇺🇲

Publishing Since

3/24/2025

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20

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality26
Social0
YouTube0
Engagement32
6
Excellent Areas
1
Good Performance
12
Growth Opportunities
excellent
Episode Length
1h 15m
Performing excellently!
good
iTunes Tags
6.5/10

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needs improvement
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Every 21 days

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Recent Episodes

Episode thumbnail for What Technical Companies Keep Getting Wrong About Growth

June 24, 2026

What Technical Companies Keep Getting Wrong About Growth

<p>Most episodes of Above the Clouds, Richard Byrd is the one asking the questions. This time, he&#39;s in the hot seat.</p><p>The Best Kept Secret: What Technical Companies Keep Getting Wrong About Growth is out, and BlueByrd&#39;s own Cindi Boudreaux and Shannon Carlson flip the script — putting Richard on the other side of the mic to talk about the book, what drove him to write it, and why the same commercial mistakes keep showing up across industries, company sizes, and decades.</p><p>They get into the Innovation Blind Spot that quietly kills growth at technically excellent companies, the Seven Deadly Sins of marketing that most leaders commit without realizing it, and why the gap between where a company is and where it could be is almost always smaller than it thinks.</p><p>Richard also makes the case for why fixing your commercial engine doesn&#39;t require becoming a salesperson — it just requires applying the same rigor you already put into your engineering and operations.</p><p>If you&#39;ve ever told your sales team to sell harder, swapped out a marketing director, or sponsored a golf tournament and wondered why the revenue didn&#39;t follow, this one&#39;s for you.</p>

Episode thumbnail for When "Too Expensive" Really Means "I Don't Understand Your Value"

June 3, 2026

When "Too Expensive" Really Means "I Don't Understand Your Value"

<p>Asit Goel, VP of Marketing at UniFirst, joins Richard Byrd to make the case for marketing as a strategic function — not a cost center. Asit picks the raven as his company&#39;s spirit bird: intelligent, adaptive, and working quietly in the background of every industry, from food processing to semiconductors to oil and gas.The conversation digs into the challenge most B2B marketers never say out loud: defining marketing&#39;s value and getting the rest of the organization to believe it. Asit and Richard cover why customers use price as a crutch when they don&#39;t understand value, why the decision-maker is always a human driven by emotion, and why marketing — not just sales — owns the job of articulating differentiation. Along the way: building in-house teams versus leaning on agencies, where pricing belongs, the limits of attribution, the surprising power of direct mail, and the one piece of advice Asit gives anyone starting out — stay curious, and form hypotheses, not opinions.</p>

Episode thumbnail for Rhonda Taylor, Managing Director, DSG Global

April 29, 2026

Rhonda Taylor, Managing Director, DSG Global

<p>Rhonda Taylor, Managing Director at DSG Global, has seen the full cycle: high-volume staffing, enterprise executive search, market booms, market busts, and now a front-row seat to the AI-driven transformation reshaping how companies find (and keep) the leaders they need. </p><p><br></p><p>In this episode, Rhonda and Richard Byrd dig into why getting a leadership hire wrong costs you far more than the search fee, how sales and marketing finally ended their long Cold War, and why the firms — and professionals — who will win over the next decade are the ones building relationships before they need them. Whether you&#39;re scaling a team, growing a business, or just trying to figure out why your pipeline feels stuck, this one&#39;s for you.</p><p><br></p>

18 total episodes available

Recent guests on Above the Clouds: Stories from the Boardroom

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Chris Turner

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Tom Millas

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Dustin Williamson

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Diana Smith

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Ryan Chapman

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Chris Barnhill

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What is Above the Clouds: Stories from the Boardroom?

This is Above the Clouds: Stories from the Boardroom. In every episode, we soar into a world of navigating the complex skies of B2B markets by talking to their leaders. We explore the flight paths they’ve charted, the obstacles they've dodged, and the trending winds lifting today’s businesses to new heights.

Whether you’re trying to grow revenue, swoop into a new market, generate higher margins, launch new products, or any other aspiring business goal, we promise you’ve landed in the right spot.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Information about guest appearances is not available.

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