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Yes, this podcast regularly features guests.

Above the Noise

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by Aaron Bethune

5.0(2 reviews)

4 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Overview

The purpose of these podcasts is to find out what it takes to permeate to the top. With the physical ability to listen to only 5% of new music released every week, and that’s spending 24-7 without breaks, it is clear that the true task is to be “Heard Above The Noise.” These interviews are with the people behind the music and the people behind the business of this industry. I also speak with people outside the industry so as to provide valuable new perspectives. Here you will find conversations with musicians, composers, marketing and branding gurus, social media experts, industry leaders, thought provokers and music futurists! You can find more interviews and insight on our blog here: http://www.playitloudmusic.com "Knowledge is a powerful tool." Aaron Bethune

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Publishing Since

10/17/2018

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Recent Episodes

October 1, 2021

#65 ATN Interview with multiplatinum producer Michael Beinhorn (RHCP, Soundgarden, Marilyn Manson)

Michael Beinhorn joins the podcast. We talk production and working with some of the most notorious musicians and his take on musical creativity. Michael has a legendary career working with superstar acts and has achieved a combined worldwide sales of over 45 million albums. He is one of only a handful of producers to debut two separate recordings on Billboard’s Top Ten in the same week. He wrote Rock It with Jazz Pianist Herbie Hancock, which became one of the most influential hip-hop songs of all time, and later on, played a massive role in the grunge sound. He has worked with Brian Eno, Herbie Hancock, Hole, Marilyn Manson, Red Hot Chili Peppers, Ozzy Osbourne, Soul Asylum, Soundgarden, Korn… to name a few. You learn more you can visit his website: https://www.michaelbeinhorn.com And pick up his book Unlocking Creativity: A Producer's Guide to Making Music & Art here: https://www.amazon.com/Unlocking-Creativity-Producers-Making-Guides/dp/1480355135 This episode was edited by Bob Guido. Check him out here: https://www.bobguido.com

October 31, 2018

#64 ATN Interview with Music Supervisor and Rights Clearance Expert, Lisa Brigatino

This interview is with the music supervisor, award-winning singer/songwriter/multi-instrumentalist, and entrepreneur, Lisa Brigantino. We talk about playing on stages around the world to putting music in major T.V. Ads, movies, and more. Along the way, we discover some of the key ingredients to Lisa's success and how you can apply them too! Lisa Brigantino has worked in the fields of music supervision, talent acquisition, branding, and rights clearance for over 25 years. She got her start in the business as Director of Licensing for BZ/Rights and Permissions, Inc. and then went on to become a founding partner of Creative License, Inc. and then later served as the company’s Vice President and Director of Business Affairs. Lisa then went on to start her own company, Hidden Pond Productions, Inc. Lisa has worked on music supervision, talent acquisition and rights clearance projects for brands and companies as diverse as BMW North America, Delta Air Lines, MetLife, AT&T, ConocoPhillips, Northern Tool + Equipment, Provident, Mary Kay, The United Way, Ace Hardware, SC Johnson, Little Debbie, State of Alabama Tourism, Winmark, InTune Partners, MCI, The Bridge Direct, The Wish Factory, Hearst-Argyle, Chevrolet, 7Up, Gatorade, Intel, IBM, Coca-Cola, Kraft, Macmillan Publishing, Merck, Geico, Hyundai, Claritin, Samsung, Anheuser Busch, Pfizer, Olympus, KIA, NY Lottery, Hershey, Ford, Hewlett Packard and many more. Lisa is a voting member of NARAS (The Grammys), a member of SESAC, The Songwriters Guild Of America, New York Women in Film and Television and Women In Music, Inc. She served on the Board of Directors of Women In Music, Inc. for six years, and was a contributing writer and editor of the organization’s quarterly magazine, WIM. Lisa currently serves on the Advisory Board of Women In Music, Inc. and is on the Advisory Board of Photo Quest Adventures, a global photography workshop company. Lisa is a former original member of Lez Zeppelin, the world’s first all-girl, all Led Zeppelin tribute band and toured internationally with the band for many years playing bass, bass pedals, keys, mandolin and doing backup vocals. During Lisa’s years with the band, they received rave reviews in many publications and news sources including Rolling Stone (US, Germany and Japan ), Time Out New York & Chicago, Entertainment Weekly, The London Times, The Boston Globe, The New Yorker, VH1, MTV News, CNN News, CBS Sunday Morning and many more. Performance highlights include appearances at The Bonnaroo Music Festival and Voodoo Fest (USA), Download Festival (UK) Rock am Ring/Rock am Park (Germany). The band’s self-titled debut CD was released in 2007, recorded and produced by the legendary Eddie Kramer. Lisa co-wrote two of the original songs on the album. Lisa left the band in 2009 to focus on her own original music. In addition to being a performing songwriter and musician, Lisa is a trained composer with a Master of Music in music composition and music theory from SUNY Fredonia, and she composes music for television, film, theatre, dance, and new media. Lisa Brigantino is proud to be a Kurzweil Endorsed Artist. She is a member of SESAC, The Songwriters Guild of America, New York Women in Film and Television, a voting member of NARAS (Grammys) and serves on the Advisory Board of Women In Music, Inc. Award-winning singer/songwriter/multi-instrumentalist Lisa Brigantino is an engaging performer whose eclectic approach to songwriting spans groove, genre, and topic. Brigantino’s new album I’ll Waltz Before I Go released October 15, 2018, continues Brigantino’s tradition of producing albums containing her eclectic original songs which span a wide range of genres including Folk, Roots, Americana, Old-Time, Country, Pop, and Rock. Her songs touch on the topics of love, loss, longing, hope, gratitude, family, and more. Enjoy! Aaron Bethune. http://www.playitloudmusic.com http://www.lisabrigantino.com http://www.hiddenpondproductions.com

October 23, 2018

#63 ATN Interview With Brand And Marketing Guru, Allen Adamson

This podcast is with brand and marketing guru Allen Adamson and sheds light on the world of branding in business and how it applies to the music industry. Allen Adamson is a noted industry expert in all disciplines of branding. He’s worked with a broad spectrum of clients in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment, as well as brands in the non-profit sector. Given his perspective and depth of experience, Allen has helped his clients not simply understand, but, more critically, put into play strategies that enable them to shift ahead of the market and the competition, generating long-term value and increased brand equity. How organizations do – or do not – stay relevant is the subject of Allen’s most recent book, Shift Ahead. Using fascinating first-hand accounts and detailed case studies, Shift Ahead explains how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands. Following the approach of Allen’s previous books, BrandSimple, BrandDigital, and The Edge: 50 Tips from Brands That Lead – which are used in universities across the country – Shift Ahead offers up practical and readily applied lessons learned. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. Under his leadership, the company partnered with a wide array of iconic brands, including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P& G, Sony, and Verizon. Before Landor, Allen was an executive at Unilever, responsible for leading marketing for a number of major packaged goods brands. Previously, he held senior management positions at Ogilvy & Mather and DMB&B. A sought-after industry commentator, Allen has appeared on NBC’s Today Show, CNBC’s Squawk Box and Closing Bell, and Fox Business Network. He is often quoted in The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes, for which he also writes a column on brand strategy. He is a frequent guest lecturer at New York University’s Stern School of Business, the Samuel Curtis Johnson Graduate School of Management at Cornell University, and the Harvard School of Continuing Education. Allen is a member of the American Management Association and speaks on brand and marketing strategy for a range of professional organizations, corporate events, and at industry conferences. Allen received his BS from the S.I. Newhouse School of Public Communications at Syracuse University, and an MBA from New York University’s Stern School of Business. I hope you enjoy our conversation! Aaron Bethune.

4 total episodes available

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Frequently asked questions

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What is Above the Noise?: The purpose of these podcasts is to find out what it takes to permeate to the top. With the physical ability to listen to only 5% of new music released every week, and that’s spending 24-7 without breaks, it is clear that the true task is to be “Heard Above The Noise.” These interviews are with the people behind the music and the people behind the business of this industry. I also speak with people outside the industry so as to provide valuable new perspectives.

Here you will find conversations with musicians, composers, marketing and branding gurus, social media experts, industry leaders, thought provokers and music futurists!

You can find more interviews and insight on our blog here: http://www.playitloudmusic.com

"Knowledge is a powerful tool."

Aaron Bethune
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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