Welcome to the Absorb Cast, a podcast that takes you behind the scenes of a creative agency that specializes in providing strategic solutions for businesses. Join us as we explore the world of digital marketing, content creation, and entrepreneurship. Our team will share their insights and experience on a range of topics, including content creation, brand identity, web design, marketing, and entrepreneurship. Whether you're a business owner looking to enhance your online presence or simply interested in the world of marketing, the Absorb Cast is the perfect resource for you.So, sit back, relax, and let us guide you through the latest trends and best practices in the world of creative solutions for businesses!
In this video, we talked about a mistake that a lot of entrepreneur and small businesses make where they think their logo is their entire brand and we also talk about some of the branding strategies around things that don't require your logo. Buzzsprout - Let's get your podcast launched! Start for FREE https://www.buzzsprout.com/?referrer_id=2011055 Podcast Gear : Riverside SAVE 10% | (How record remote episodes ) https://riverside.fm/?utm_campaign=ca... Buzzsprout Link: https://...
7 Jan 2025
How We Made It - Black Dog Brewing Company "In the Heart of Central Indiana"
Buzzsprout - Let's get your podcast launched! Start for FREE https://www.buzzsprout.com/?referrer_id=2011055Podcast Gear :Riverside SAVE 10% | (How record remote episodes )https://riverside.fm/?utm_campaign=ca...Buzzsprout Link: https://www.buzzsprout.com/?referrer_id=2011055Our Mics | https://amzn.to/3W7uph3Our Audio Recorder | https://amzn.to/3gOqwxvOur Mic Desk Stand | https://amzn.to/3TJEhfvLow Profile boom arm | https://amzn.to/3WbHcPyBest Value Monitoring Headphones | https://amzn...
4 Dec 2023
Tips For Onboarding New Clients!
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4 Dec 2023
How To Increase Your Prices The Right Way
Buzzsprout - Let's get your podcast launched! Start for FREE https://www.buzzsprout.com/?referrer_id=2011055Podcast Gear :Riverside SAVE 10% | (How record remote episodes )https://riverside.fm/?utm_campaign=ca...Buzzsprout Link: https://www.buzzsprout.com/?referrer_id=2011055Our Mics | https://amzn.to/3W7uph3Our Audio Recorder | https://amzn.to/3gOqwxvOur Mic Desk Stand | https://amzn.to/3TJEhfvLow Profile boom arm | https://amzn.to/3WbHcPyBest Value Monitoring Headphones | https://amzn...
15 Jun 2023
Transactions or Trust: Building Client Relationships
Welcome to another episode of Absorb Cast! In this thought-provoking installment, join hosts Austin and Caitlyn as they delve into the intriguing world of client relationships. Strap in as they explore the age-old dilemma: should you focus on quick, one-off projects or invest in building long-term partnerships?In this engaging discussion, Austin and Caitlyn analyze the pros and cons of both approaches, drawing from their extensive experience in the industry. They argue that while short-term p...
13 Apr 2023
Is Good Enough Quality Okay For Your Brand
In this episode, we're diving into the topic of digital marketing and the importance of investing in high-quality content.With the rise of social media and smartphone cameras, it's easy to fall into the trap of thinking that "good enough" content is sufficient for digital marketing efforts. But as we'll discuss, this mindset can create a huge gap in the market for brands that want to stand out.We'll discuss why investing in high-quality content is crucial for creating a strong brand image, bu...
23 Mar 2023
Why You Should NOT Charge Hourly
In this episode, we'll be exploring the topic of hourly billing and why creative entrepreneurs and freelancers should consider alternative pricing models, such as project-based pricing.Our hosts, Caitlyn and Austin, share their personal experiences and insights on why hourly rates can be limiting and counterproductive for creative professionals, and why the project-based pricing model has been more successful for their agency. Whether you're a freelance writer, designer, photographer, or...
27 Feb 2023
Transforming Toxic Workplace Culture with Jessica Cogswell
In this episode, we have the pleasure of speaking with Jessica Cogswell, a seasoned creative executive with extensive experience working with leading brands such as Borderlands and Disney.Jessica brings her wealth of knowledge and experience to the table as we discuss the importance of a positive culture for creative teams. She sheds light on how toxic workplaces can negatively impact the work that creatives deliver and the overall morale of the team.Throughout the episode, Jessica shares per...
8 Feb 2023
What is a BRAND and how can it GROW your business
We're going to talk about one of the most crucial elements of any business: its brand. Your brand is much more than just a logo or a tagline. It's the identity of your business - the sum of all the experiences and emotions that people associate with your company. Your brand encompasses everything from your company's values and mission to the way you communicate with your customers. In short, it's the cornerstone of your business. In this episode, we'll explore why having a strong brand is ess...
1 Feb 2023
Working with BIG vs SMALL BUSINESSES as an agency
We're going to explore the differences between working with big businesses versus small businesses as a marketing agency. As marketing professionals, we understand that each business has its unique needs and challenges, and the approach that works best for one might not be the right fit for another. Big businesses tend to have larger budgets and clear goals, and they expect their marketing agency to deliver results that align with their business objectives. On the other hand, small businesses...
25 Jan 2023
Why we quit working weddings
In this episode we talk about our wedding film and photography business, Memories by Absorb. We go over over how we grew it to be a full time gig and why we left the industry behind us in order to focus on the agency side of our business. Start for FREE https://www.buzzsprout.com/?referrer_id=2011055 Buzzsprout - Let's get your podcast launched! Start for FREE https://www.buzzsprout.com/?referrer_id=2011055Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post c...
18 Jan 2023
The problem with SOCIAL MEDIA MANAGERS
We believe that there is a significant problem with the job expectations for social media managers in today's job market. With the rise of social media, businesses are increasingly relying on social media managers to create and execute their digital marketing strategies. However, the expectations for these roles can be confusing and unrealistic, with job descriptions often requiring a wide range of skills, from graphic design to videography to content creation and more. This can lead to a mis...
13 Jan 2023
How we ended up running a creative agency
Absorb Studios is a full service creative and strategic agency, but that's not exactly where we started.... In this episode of the Absorb Cast, we reflect on our personal backgrounds and we walk through the history of how Absorb came to be what it is today.Podcast Gear :Riverside SAVE 10% | (How record remote episodes )https://riverside.fm/?utm_campaign=ca...Buzzsprout Link: https://www.buzzsprout.com/?referrer_id=2011055Our Mics | https://amzn.to/3W7uph3Our Audio Recorder | https://amzn.to/3...
25 Aug 2022
What type of MICROPHONE do you need?
You've set up your camera and composed your shot, but what happens when the audio quality doesn't match the visuals? It's time to invest in a microphone. With so many options out there, it can be overwhelming to choose the right one for your needs. In this episode, we'll be discussing the three main types of microphones that you're most likely going to need or want: the shotgun microphone, the dynamic microphone, and the lavalier microphone. So whether you're creating videos, podcasts, o...
18 Aug 2022
How to start creating tons of CONTENT quick for your BUSINESS
As a business owner, you may know that creating content is important, but it can be overwhelming to figure out where to start. That's where podcasts come in. In this episode, we'll be discussing why every business, regardless of industry, can benefit from having a podcast. While there are many resources available on how to set up a podcast, we'll focus on the unique advantages a podcast can bring to your business, whether you're in construction, hair styling, personal training, landscaping, o...
3 Aug 2022
Why AUDIO is more important than your VIDEO
It's easy to get caught up in the visual aspect of creating content and forget about the impact of good audio. But as we'll explore in this episode, audio can make or break a video. A visually stunning video with poor audio can be unbearable to watch, while a video with average visuals and excellent audio can be captivating. Unfortunately, many content creators overlook the importance of good audio and end up with poor sound quality that detracts from their message. In this episode, we'll be ...
3 Aug 2022
You are a content creation company!
We believe that every business is a content creation company, whether they realize it or not. In today's digital age, content is king, and businesses that want to succeed need to create content that resonates with their audience. Whether it's blog posts, social media updates, videos, or podcasts, content can help businesses build brand awareness, engage with their audience, and establish themselves as thought leaders in their industry. In this episode, we'll be discussing why content creation...
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Podcast Authority Score: 20 / 100
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