Account-Based Marketing

About Account-Based Marketing

A series of conversations with senior B2B leaders exploring how winning organizations are transforming customer growth in today's dynamic marketplace. Each episode blends practical guidance with innovative strategies to help you grow your most valuable customer relationships. Discover how unified strategies, empowered buyers, AI-driven insights, and retention-focused approaches can help you transform your customer growth.

Publisher

Accenture Song

Category

business · business

Language

en

Explicit

No

First episode

13 May 2019

Latest episode

28 May 2026

Latest episodes

110 episodes in the feed.

1. 

   28 May 2026

   RQI: From trusted adviser to B2B growth partner

   How do you turn a legacy brand into a modern customer growth engine? In this episode, Meta Karagianni talks with RQI Partners' SVP of Marketing, Russell Griffin, about aligning sales and marketing around the most critical customer relationships, using insight to shape joined-up strategies, and rebalancing from deal‑by‑deal selling to co-ordinated interventions to move buying group momentum and drive retention, expansion, and advocacy.

2. 

   23 Apr 2026

   Resetting the modern B2B growth agenda

   How do you drive growth when buying is more complex, AI is changing how customers research, and speed matters more than ever? In this episode, host Meta Karagianni talks with former Thomson Reuters CMO, David Carrel, about co-creating a sharper growth vision, simplifying goals, redesigning teams to stay closer to customers, and building the skills and mindsets to win the deals that matter.

3. 

   19 Mar 2026

   Avanade: Driving customer-led growth in an AI world

   How do you move from "more campaigns" to a truly customer-led growth system? In this episode, Avanade Chief Growth Officer Ruth Rowan joins host Alisha Lyndon to share how she's aligning marketing, sales, partners and CX around the accounts that matter most – and using tech, data and AI to make it work in practice. Ruth opens up about the hard trade-offs, the impact Avanade is seeing, and her practical advice for CMOs and CGOs leading the next wave of B2B growth.

Who has been a guest on Account-Based Marketing

Names identified in recent episode analyses. Showing up to five guests.

• Gabriella Sellers
• Oli Hammans
• Luisa Wegmueller

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.7 / 5

7 ratings

Spotify

4.9 / 5

15 ratings

Podcast Authority Score: 44 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

55

Social presence

0

YouTube

0

Engagement

85

Contact Account-Based Marketing

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.