Ready to transform your TikTok Shop from startup to success story? Join us as we sit down with sellers who cracked the code on content-driven commerce.
From sports card dealers hitting millions in sales to beauty brands building massive followings, hear how real businesses win on TikTok Shop.
Discover proven strategies for creating viral content, maximizing livestream sales, and driving growth using the ACE framework that top sellers use to scale.
Whether you're just starting out or ready to level up, you'll walk away with actionable insights you can use today.
Presented by TikTok Shop.
How E.L.F. Turns TikTok Shop Into a Cross-Channel Demand Engine
E.L.F. Beauty was an early TikTok adopter, but its strategy has evolved far beyond content. Kelly Shah-McDonnell, VP of Global Connected Commerce at E.L.F. Beauty, shares how the brand now treats TikTok Shop as a discovery and demand-generation engine that can influence sales and search across its broader retail ecosystem. That impact became especially clear with the launch of E.L.F. Hair, when TikTok exposure contributed to hundreds of thousands of searches on Amazon even though the products were not available there.
Kelly explains how E.L.F. keeps creators at the center of its TikTok Shop flywheel, from identifying products that are easy to demonstrate to building deeper relationships through webinars, Zooms, and masterclasses. The brand also uses limited editions, TikTok-first launches, GMV Max, campaigns, and LIVE selling to turn product discovery into momentum both on and beyond TikTok Shop.
What You'll Learn in This Episode:
Why E.L.F. views TikTok Shop as more than a standalone sales channel
What E.L.F. looks for when deciding which products to put behind creators
How limited editions and scarcity help E.L.F. test demand
Why creator authenticity matters more than follower count
How E.L.F. plans early while staying agile enough to react in real time
24 Sept 2026
How PullchemyTCG Grew From $90K to Nearly $1M in Monthly Sales on TikTok
PullchemyTCG grew from roughly $90,000 in its first month on TikTok Shop to nearly $1 million in monthly sales within about three months, driven primarily by TikTok LIVE auctions. Founder Bin Chen shares how the Pokémon-focused TCG business scaled from streaming five hours a day on one channel to 36 total streaming hours per day across two channels, while growing the operation from a small team to approximately 20 employees.
Bin’s strategy centers on consistency, differentiated products, and building a LIVE experience that keeps customers coming back. By expanding streaming hours, launching additional channels, and hiring authentic, charismatic hosts, PullchemyTCG has turned LIVE selling into both a sales engine and a community. Rather than focusing solely on GMV or maximizing profit from individual transactions, PullchemyTCG prioritizes daily profitability, repeat customers, and building a business that can continue scaling over the long term.
What You'll Learn in This Episode:
How PullchemyTCG grew from roughly $90,000 in first-month TikTok Shop sales to nearly $1 million by its third month
Why consistency matters in LIVE selling and how PullchemyTCG scaled from five hours of daily streaming to 24 hours on its primary channel
How differentiated surprise sets help bring repeat customers back to PullchemyTCG’s LIVE auctions
Why PullchemyTCG prioritizes profit over GMV and how auction sellers can generate $30,000 to $50,000 in daily sales
24 Sept 2026
How k2o Reached $1M in Sales on TikTok Shop
k2o has generated $1 million in sales on TikTok Shop after launching the beauty hydration brand with TikTok Shop as its first e-commerce partner. CEO Jay Hunter shares how the Kylie Jenner-owned brand is building its growth strategy around creator partnerships, owned content, TikTok LIVE, GMV Max, and Fulfilled by TikTok.
Jay’s approach starts with treating TikTok as both a sales channel and an awareness engine that can influence the rest of the business. k2o invests deeply in its creator community, aims to become its own best creator through organic content and LIVE, and uses GMV Max to amplify content that is already working. The team is also preparing to scale toward 24-hour LIVE programming while using TikTok audience feedback to help shape future product launches.
What You'll Learn in This Episode:
Why k2o prioritizes creators at a similar stage of growth
How k2o thinks about scaling winning content with GMV Max
What’s behind the brand’s ambitious TikTok LIVE strategy
How k2o prepares differently for major shopping moments
The product launch tactics Jay believes make the biggest impact
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Contact ACE Your TikTok Shop
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of ACE Your TikTok Shop?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
