Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

ACE Your TikTok Shop

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by TikTok Shop

5.0(2 reviews)

26 episodes

Updated Daily

Accepts GuestsHas Sponsors

Podcast Overview

Ready to transform your TikTok Shop from startup to success story? Join us as we sit down with sellers who cracked the code on content-driven commerce. From sports card dealers hitting millions in sales to beauty brands building massive followings, hear how real businesses win on TikTok Shop. Discover proven strategies for creating viral content, maximizing livestream sales, and driving growth using the ACE framework that top sellers use to scale. Whether you're just starting out or ready to level up, you'll walk away with actionable insights you can use today. Presented by TikTok Shop.

Language

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Publishing Since

8/14/2025

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Recent Episodes

June 18, 2026

How Laura Geller Became a Top 2 TikTok Shop Makeup Brand with an In-House Team

Laura Geller Beauty has built one of the most recognizable presences on TikTok Shop, reaching the number two makeup brand ranking in both Q4 and Q1 through a strategy that blends creator community, live selling, and a tiered ambassador program. Jamila Hadid, Director of Social Commerce at Laura Geller, shares how the brand has turned TikTok Shop into a full-funnel growth engine without relying on an agency.Jamila breaks down how Laura Geller's in-house team approaches everything from creator sampling and live programming to limited drops and product virality. She explains how the brand identifies and grows creators from scratch, why the 40+ customer has become their most powerful audience on a Gen Z platform, and how they are now working to bring founder Laura Geller herself more prominently into the TikTok ecosystem to deepen community connection. What You'll Learn in This Episode:<ul><li>How Laura Geller built a tiered creator ambassador program that grew regular people into top-earning affiliates</li><li>Why limited edition drops and brand collaborations consistently outperform standard product launches on TikTok Shop</li><li>How countdown bidding, hourly giveaways, and lowest-price-of-the-season moments are structured into Laura Geller lives to drive conversion and extend viewer watch time</li><li>How the brand is building systems to respond to unexpected virality</li><li>How Laura Geller uses consideration ads alongside GMV Max to build mid-funnel momentum</li></ul>

June 17, 2026

How TraxNYC Hit $100K Per TikTok LIVE Selling Luxury Watches and Jewelry

TraxNYC has built one of TikTok Shop's most consistent live auction operations, scaling from $30K GMV in their first streams to regularly hitting over $100K per live, all by mastering countdown bidding and $1 auction starts in the fine jewelry and watch category. In this episode, Mickey Julian Bell, COO at TraxNYC, breaks down how his team turned high-value live selling into a repeatable system, and why the live format is uniquely suited for luxury goods that demand trust, visibility, and a personal buying experience.Mickey explains how TraxNYC's approach goes well beyond simply going live. From leveraging TikTok analytics to refine product selection, to building rapport with returning customers who drive 34% of orders at an average order value of $3,500, the team has developed a methodology that treats live selling as both a revenue engine and a relationship-building tool. With plans for exclusive live-only pieces and founder-led product reveals on the horizon, TraxNYC is betting that what worked in the early days of e-commerce will play out again with TikTok LIVE. What You'll Learn in This Episode:<ul><li>Why $1 auction starts consistently outperform higher opening bids for luxury items</li><li>How TikTok analytics on returning customers and per-product bid data help TraxNYC decide exactly which watches and jewelry to feature each live</li><li>Why fine jewelry and watches require a live-only selling strategy</li><li>How building genuine relationships with repeat viewers has turned watchers into word-of-mouth advocates</li><li>The "halo effect" TraxNYC is seeing off-platform</li></ul>

June 15, 2026

How Bask and Lather Co. Hit 100% Year-Over-Year Growth on TikTok Shop

Bask and Lather has achieved 100% year-over-year growth on TikTok Shop by building one of the most engaged haircare communities on the platform, with over half a million active creators promoting their products daily. In this episode, Shaina Rainford, Founder and CEO of Bask and Lather, shares how she built the brand from the ground up on TikTok Shop, turning organic content into a full ecosystem of creators, LIVE selling, and campaign strategy.Shaina walks through how Bask and Lather approaches every layer of TikTok Shop simultaneously, from organic content and affiliate creators to LIVE selling and GMV Max ads. She explains how the brand's solutions-based product philosophy has fueled trust and repeat purchase, how a viral edge control product led to an entirely new SKU, and why she believes any seller, regardless of resources, can break through on the platform by staying consistent and letting strong products speak for themselves. What You'll Learn in This Episode:<ul><li>How Bask and Lather grew to over half a million active affiliate creators with an open sampling strategy</li></ul><ul><li>Why packing orders on LIVE from a warehouse tripod was one of their earliest and most effective growth tactics, and how that scrappy approach can still work today</li></ul><ul><li>How Bask and Lather uses GMV Max to balance efficiency and volume across campaign and non-campaign periods</li></ul><ul><li>Why listening to how creators use your products can unlock entirely new SKUs</li></ul><ul><li>How TikTok Shop created a halo effect for Bask and Lather beyond the platform, with in-person event attendees citing TikTok Shop as their primary point of discovery</li></ul>

26 total episodes available

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Frequently asked questions

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What is ACE Your TikTok Shop?: Ready to transform your TikTok Shop from startup to success story? Join us as we sit down with sellers who cracked the code on content-driven commerce.

From sports card dealers hitting millions in sales to beauty brands building massive followings, hear how real businesses win on TikTok Shop.

Discover proven strategies for creating viral content, maximizing livestream sales, and driving growth using the ACE framework that top sellers use to scale.

Whether you're just starting out or ready to level up, you'll walk away with actionable insights you can use today.

Presented by TikTok Shop.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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