Bringing you the latest tips, tricks and advice - from a marketer with over 20 years of experience. Keeping things simple, giving you practical advice on how you can do your marketing with ease.
acornlisa.substack.com (https://acornlisa.substack.com?utm_medium=podcast)
Ep14: Getting Visible Online in 2025: Strategies to Boost Your Business
In 2025, standing out online is more important than ever. In this episode, I’ll share practical tips to help your business get noticed, from making the most of social media and email marketing to optimising your website, leveraging Google, and exploring digital advertising. Whether you’re just starting out or looking to take your visibility to the next level, these strategies will help you connect with your audience and grow your brand.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit acornlisa.substack.com (https://acornlisa.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
17 Jan 2025
Ep 13: Email Marketing: The Secret Weapon Your Business Needs
In this episode, we’re diving into why email marketing is the hidden gem of marketing strategies in 2025. From cutting through the noise of social media algorithms to building direct connections with your audience, email marketing puts you in control.
I’ll share practical tips for getting it right for your business, staying consistent, and making your emails stand out. Whether you’re looking to boost sales, grow your brand, or simply connect more authentically with your audience, this episode will show you why email marketing might just be your secret weapon this year.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit acornlisa.substack.com (https://acornlisa.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
10 Jan 2025
Ep12: Social Media Trends 2025: What Your Business Needs to Know
In this episode, we’re diving into the biggest social media trends shaping 2025. From the rise of short-form video and authenticity to the power of social commerce and AI, discover what your business needs to stay ahead in the ever-changing digital landscape. Whether you’re looking to connect with your audience, build trust, or drive results, these insights will help you navigate the year with confidence. Tune in now to learn how to make these trends work for you!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit acornlisa.substack.com (https://acornlisa.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
20 Dec 2024
Ep 11: Marketing Trends for 2025
As we head into 2025, the marketing landscape continues to evolve—but don’t worry, I’ve got you covered! In this episode, I’m breaking down the key marketing trends you need to know about and, more importantly, how you can apply them to your small business without feeling overwhelmed.
From leveraging AI to building meaningful communities, embracing short-form video, and revisiting traditional marketing methods, I’ll show you practical, actionable steps to stay ahead of the game. Marketing doesn’t have to be a constant chase—it’s about working smarter, not harder, and choosing the strategies that align with your business goals.
Tune in to find out how to keep your marketing fresh, relevant, and effective in 2025!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit acornlisa.substack.com (https://acornlisa.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
13 Dec 2024
Ep10: Planning Your Marketing for 2025
As the year comes to a close, it’s the perfect time to reflect, reset, and plan your marketing for 2025. In this episode, I’ll guide you through actionable steps to audit your current efforts, align your strategy with your business goals, and focus on what really works.
From defining realistic aims to choosing the right tactics, we’ll explore how to make your marketing impactful without feeling overwhelmed. Tune in for practical tips and insights to start the new year with clarity and confidence.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit acornlisa.substack.com (https://acornlisa.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
6 Dec 2024
Ep9: Boosting Productivity Without Burning Out
Feeling overwhelmed by your never-ending to-do list? In this episode, I share practical strategies to boost productivity without burning out. From mastering time management and prioritising tasks to saying no and delegating effectively, you'll learn how to work smarter, not harder. Tune in for tips to help you find balance and reclaim your energy, even when life feels hectic.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit acornlisa.substack.com (https://acornlisa.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
29 Nov 2024
Ep8: Why Storytelling is the Secret Weapon in Marketing
Stories connect us, inspire us, and make us memorable. In this episode, I’ll share my own journey and show you how storytelling can transform your marketing. Learn why your story matters, how it can build trust with your audience, and tips for using storytelling to make your brand unforgettable.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit acornlisa.substack.com (https://acornlisa.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
22 Nov 2024
Ep7: Is a Black Friday deal right for your business?
This week, I’m diving into the pros and cons of sales promotions and how to decide if they’re the right fit for you. Whether you’re considering a discount, a special offer, or something unique, I’ll share tips on how to plan, promote, and measure the success of your sales strategy. Tune in for practical advice to help you make the most of the season without devaluing your brand!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit acornlisa.substack.com (https://acornlisa.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
15 Nov 2024
Ep6: How to Prioritise Marketing Tasks
🎙️ Feeling overwhelmed by your never-ending marketing to-do list? As a small business owner, it can feel like there’s always one more thing to do, and knowing where to focus your efforts can be tricky.
In this episode, I’m sharing practical tips to help you prioritise your marketing tasks and make the most of your time and resources. From analysing what’s working (and what’s not) to avoiding comparisonitis, this episode is all about simplifying your marketing and focusing on what really moves the needle for your business.
Tune in for actionable insights to help you take control of your marketing strategy and get better results without the overwhelm. 🎯
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit acornlisa.substack.com (https://acornlisa.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
18 Oct 2024
Ep5: How to Plan for a Stress-Free Holiday as a Business Owner
Going on holiday as a business owner can feel like a juggling act, but with the right planning and preparation, you can switch off and truly enjoy your time away! In this episode, I share my top tips for managing the chaos before a holiday – from forward planning and delegating tasks to setting up your out-of-office and easing back in when you return. Tune in to learn how I organise my business before a break and make sure everything runs smoothly while I’m away!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit acornlisa.substack.com (https://acornlisa.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
11 Oct 2024
Ep:4 - Why Visibility is Key Navigating Social Media and Business
Join me as I explore the importance of staying visible on social media as a self-employed entrepreneur. I'll be sharing personal insights, tips on balancing work and life, and why social media is essential for growing your business. Let’s talk about how to stay consistent, passionate, and strategic in your online presence!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit acornlisa.substack.com (https://acornlisa.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
4 Oct 2024
Ep:3 - Dealing with Trolls and Negativity on Social Media
In this episode, I tackle one of the most frustrating aspects of social media—dealing with trolls and negative comments. Whether you're facing keyboard warriors or receiving constructive criticism, I'll share practical tips on how to handle it all with professionalism and confidence. Learn when to engage, when to block, and how to protect your mental health while building a positive online community that aligns with your brand. Tune in to discover how you can turn negativity into an opportunity for growth!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit acornlisa.substack.com (https://acornlisa.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
27 Sept 2024
Ep:2 - Going Out of Your Comfort Zone
In this episode, I’m sharing how stepping outside of my comfort zone has transformed both my personal and business life. From joining a choir with complete strangers to launching new marketing initiatives, taking risks has been a game-changer for me. If you’re looking for ways to grow, I’ll show you how embracing the unknown can lead to exciting new opportunities.
Here’s what I’ll cover:
How to identify areas in your business where you can push the boundaries.
The importance of taking calculated risks and trying new strategies.
The benefits of networking outside your usual circles for fresh ideas.
Turning setbacks into learning experiences.
How celebrating small wins builds confidence and momentum.
Whether you're just starting out or want to push your business further, this episode will help you take those next steps. Tune in to learn how small changes can lead to big transformations!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit acornlisa.substack.com (https://acornlisa.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
20 Sept 2024
Ep:1 - Getting Back to Business in Marketing
As we head into the final stretch of the year, it's the perfect time to revisit your marketing strategy and get back to basics. In this episode, marketing expert Lisa Jackson shares her top tips for setting realistic goals, creating an actionable plan, and prioritizing your most effective marketing activities. You'll learn how to:
* Break down big-picture marketing goals into smaller, measurable steps
* Develop a content calendar and batch your social media creation
* Reassess whether your target audience has changed and adjust your messaging
* Focus on the 20% of your marketing efforts that drive 80% of your results
* Stay informed on industry trends and keep an eye on your competitors
Whether you're a small business owner or a marketing professional, this episode is packed with practical advice to help you finish the year strong. Tune in to get inspired and implement some fresh marketing strategies for the last quarter.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit acornlisa.substack.com (https://acornlisa.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
Podcast Authority Score: 3 / 100
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