This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics.
I'm your host, Jennie Wright, a list building and lead generation expert, with over 400 online events under my belt.
Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable results through their list building efforts and successful online events.
Catch the show each week and discover where the art of list building and the magic of online events come together to unleash your business's true potential.
EP 103: Would YOU Buy Your Own Offer? Here’s Why It Matters… with Shawn Q
Are you the bottleneck in your own business growth?
Ever feel like your business is growing—but you’re still stuck in the weeds?
In this episode of Acquire, I sit down with my friend and fellow entrepreneur Shawn Q—co-founder of Abundance Worldwide, serial entrepreneur, and unapologetic Star Wars fan (yes, lightsabers included!). Shawn’s built million-dollar companies, coached countless founders, and now helps entrepreneurs shift from being the bottleneck in their business to becoming true CEOs.
Together, we talk about what scaling really takes, why most founders hold themselves back without realizing it, and how to build systems that give you freedom instead of more work. Plus, Shawn shares his personal story of blending passion projects (like his Star Wars Fitness YouTube channel!) with real business growth.
This is one of those episodes that’s equal parts tactical and inspiring—you’ll laugh, you’ll take notes, and you’ll walk away ready to fire yourself from the tasks keeping you stuck.
On This Week’s Episode, We Discuss:
Shawn’s journey from million-dollar coaching to Star Wars Fitness
The difference between founder-operators and true CEOs
The four areas where most founders get stuck (and how to fix them)
How to identify and remove the bottlenecks that block growth
Why systems, SOPs, and accountability are game-changers for scaling
The mindset shift required to step into the CEO role
How to turn passion projects into real brands and opportunities
Practical tips for building scalable operations (without losing the fun)
The Abundance Worldwide model for helping businesses grow and exit
Why creating an “operational exit” plan gives you freedom long before a sale
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Don't Forget to Follow and Review:
Loving the Acquire podcast?
Make sure to follow and leave a review on Apple Podcasts (https://podcasts.apple.com/ca/podcast/acquire-lead-generation-digital-marketing-for-entrepreneurs/id1700748039)! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
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Connect with Shawn Q:
Follow Shawn Q on Facebook: https://www.facebook.com/HeyShawnQ (https://www.facebook.com/HeyShawnQ)
Follow Shawn Q on Instagram: https://www.instagram.com/heyshawnq/ (https://www.instagram.com/heyshawnq/)
Follow Shawn Q on LinkedIn: https://www.linkedin.com/in/heyshawnq/ (https://www.linkedin.com/in/heyshawnq/)
Watch Shawn Q on YouTube: https://www.youtube.com/HeyShawnQ (https://www.youtube.com/HeyShawnQ)
Check out Shawn Q’s website: heyshawnq.com (https://heyshawnq.com) / www.abundanceworldwide.com (http://www.abundanceworldwide.com)
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Streamline Your Biz with GoHighLevel:
Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.
Check out GoHighLevel here (https://jenniewright.com/ghl)
(This is an affiliate link—I only recommend tools I absolutely love and use myself!)
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Connect with me <a...
26 Aug 2025
EP 102: Retention Is the New Conversion with Heather Wanniger
What if the secret to scaling your business isn’t a new funnel—but a better client experience?
In this episode, I’m joined by the brilliant Heather Waniger—multi-business owner, creativity powerhouse, and Chief Experience Officer at Abundance Worldwide. Heather has built her career around creating those “surprise and delight” moments that transform how clients feel about you, your offers, and your community.
From handwritten notes to full-scale adventure retreats, Heather shows us why experience is often the missing piece in marketing and how even the smallest touches can have the biggest impact. She also pulls back the curtain on her Sweet Lemonade Adventure Club, where women entrepreneurs unplug, travel, and rediscover the joy of slowing down to speed up growth.
If you’ve been craving new ways to energize your community, add spark to your services, or simply reconnect with the heart of your business, this conversation will inspire you to elevate how you love on your clients—and yourself.
On This Week’s Episode, We Discuss:
The art of creating unforgettable client experiences
Heather’s role as Chief Experience Officer and why it matters
Tangible tactics for adding surprise and delight to your offers
Small touches—like videos, notes, and swag—that make a big impact
How to build true community in a noisy digital world
Behind the scenes of Sweet Lemonade Adventure Club
The emotional side of pivoting and letting go of old businesses
How to scale personal touches so they stay sustainable
Real stories of client joy (and a few funny behind-the-scenes moments)
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Don't Forget to Follow and Review:
Loving the Acquire podcast?
Make sure to follow and leave a review on Apple Podcasts (https://podcasts.apple.com/ca/podcast/acquire-lead-generation-digital-marketing-for-entrepreneurs/id1700748039)! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
===
Connect with Heather:
Follow Heather on Instagram: https://www.instagram.com/heatherwanningercoaching/ (https://www.instagram.com/heatherwanningercoaching/)
Follow Heather on LinkedIn: https://www.linkedin.com/in/heather-wanninger-a21080107/ (https://www.linkedin.com/in/heather-wanninger-a21080107/)
Check out Heather’s website: www.sweetlemonadeadventureclub.com (http://www.sweetlemonadeadventureclub.com) / www.abundanceworldwide.com (http://www.abundanceworldwide.com)
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Streamline Your Biz with GoHighLevel:
Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.
Check out GoHighLevel here (https://jenniewright.com/ghl)
(This is an affiliate link—I only recommend tools I absolutely love and use myself!)
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Connect with me here (https://jenniewright.com/)
Want to grow your email list or launch your next product to a ready list of leads? Let’s talk (https://jenniewright.com/call)
Join the <a href="https://www.facebook.com/groups/smartmarketingsmartresults" rel="noopener...
19 Aug 2025
EP 101: The Simple Systems That Take You From Hustle to Scalable Growth with Dan Jorge
Are your big ideas getting stuck because you don’t have the right systems in place?
In this episode, I’m joined by the incredible Dan Jorge, a marketing operations and systems strategist who has built a career on doing exactly that. From his early start hacking The Sims as a kid to designing powerhouse systems for today’s entrepreneurs, Dan’s story proves that creativity and structure can thrive together.
We talk about what it really takes to transform big ideas into seamless execution, why systems aren’t the “boring” part of business (they’re actually the freedom-makers), and how empathy, automation, and even AI fit together in ways most people miss.
And because this is Dan, you’ll also get a behind-the-scenes peek at his most personal project yet: turning his father’s dissertation into a living, breathing business.
Whether you’re a creative thinker who avoids systems like the plague or a total ops geek who loves building workflows, this conversation will shift the way you see the “back end” of your business—and show you why it might just be the most important part of your growth.
On This Week’s Episode, We Discuss:
Dan’s unconventional journey: from design to automation wizard
How creativity and structure work best when they’re in sync
The questions Dan asks to turn messy ideas into smooth execution
Real-world automations that wow customers and save time
Where AI actually belongs in your systems (and where it doesn’t)
How to spot red flags before you start a project
What it takes to turn family passion into a business
Why systems are the “freedom-makers” most entrepreneurs overlook
===
Don't Forget to Follow and Review:
Loving the Acquire podcast?
Make sure to follow and leave a review on Apple Podcasts (https://podcasts.apple.com/ca/podcast/acquire-lead-generation-digital-marketing-for-entrepreneurs/id1700748039)! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
===
Connect with Dan:
Follow Dan on Instagram: https://www.instagram.com/danjorge (https://www.instagram.com/danjorge)
Follow Dan on LinkedIn: https://www.linkedin.com/in/danjorge (https://www.linkedin.com/in/danjorge)
Check out Dan’s website: www.danjorge.com (http://www.danjorge.com) / www.abundanceworldwide.com (http://www.abundanceworldwide.com)
====
Streamline Your Biz with GoHighLevel:
Ready to simplify your software and save hundreds each month? I’ve personally switched to GoHighLevel (GHL) and it's been a game-changer—consolidating my funnels, CRM, email marketing, automations, scheduling, and more into one powerful platform.
Check out GoHighLevel here (https://jenniewright.com/ghl)
(This is an affiliate link—I only recommend tools I absolutely love and use myself!)
====
Connect with me here (https://jenniewright.com/)
Want to grow your email list or launch your next product to a ready list of leads? Let’s talk (https://jenniewright.com/call)
Join the Facebook community (https://www.facebook.com/groups/smartmarketingsmartresults)
Who has been a guest on Acquire
Names identified in recent episode analyses. Showing up to five guests.
Conny Twomey
Andrea Krones
Annie Cole
Jennie Wright
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
11 ratings
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 69 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
91
Social presence
94
YouTube
0
Engagement
71
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