About Across the Pond: How to grow your Insight Agency
Steve Henke (Harpeth Marketing) and Paul Griffiths (Client Advocates) talk about all things "Marketing and Sales" and how market research and insight agencies can more effectively grow.
If you are a leader in an insight agency, or are interested in how to more effectively use brand building and sales activation to grow the market research company you work for, this is a podcast for you.
Across the Pond: Your 2027 Revenue Starts Now - The Q4 Growth Playbook
In this opening episode of Season 3, Paul Griffiths and Steve Hankey explore what insight agency owners should be doing in the final quarter of the year to set themselves up for commercial success in 2027.
They discuss the importance of reviewing what has worked in sales and marketing, maintaining momentum through consistent business development activity, reconnecting with existing and former clients, improving proposal win rates, and building strong key account growth plans.
The episode is packed with practical advice on finishing the year strongly while laying the foundations for a healthy pipeline and sustained growth in the year ahead. Keywords:
insight agency, Q4 strategy, client relationships, proposal tips, business growth, marketing planning, sales pipeline, client retention, agency success
Key topics
Reviewing 2026 sales and marketing metrics
Maintaining momentum in Q4
Building relationships with existing clients
Expanding opportunities within client organizations
Effective proposal strategies and calls to action
Planning for 2027 revenue and growth
Key account management and retention tactics
Leveraging past successes for new business
Aligning agency planning with client budgets
5 Jun 2026
Across the Pond: Q& A from our Audience - under pressure and under 25mins!
In this last episode of Season 2, hosts Steve Henke and Paul Griffiths answer audience questions on sales tips, client management, the value of websites and CRMs, differentiating from competitors, and the role of podcasts in marketing. They share practical insights and strategies for insights agencies looking to grow and improve their client relationships.
Keywords
sales tips, client management, website importance, CRM value, competitive differentiation, podcast marketing, agency growth, client relationships, key account planning, marketing strategies
Key topics
Sales tips for agencies
Client key account planning
Role of websites and LinkedIn in credibility
CRM systems for sales efficiency
Differentiating in competitive markets
Podcasting as a marketing tool
Sound bites
"Use transcripts and AI to summarize calls."
"Never talk bad about competitors."
"Prove what you say with evidence."
Chapters
00:00 Introduction and Season Finale Overview
01:10 Top Sales Tips for Sellers
03:52 Key Account Planning Process
07:51 The Importance of Company Websites
10:14 Value of CRM Systems in Sales
15:00 Differentiating from Competitors
17:56 Role of Podcasts in Marketing
9 May 2026
Across the Pond: Mastering proposal writing to increase win-rates
In the episode Steve (Harpeth Marketing) and Paul (Client Advocates) give ideas and inspiration for how market research and insight leaders can improve and finesse their proposals, so that they increase their win-rates.
Paul and Steve talk about how to most effectively structure a proposal, what can be done with the way you communicate with clients to make them more likely to commission you, what pricing strategies can be used, and how to follow up and close the deals.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
7 ratings
Podcast Authority Score: 26 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
53
Social presence
0
YouTube
0
Engagement
0
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