Ad Spend Secrets: eCommerce Marketing Strategies

About Ad Spend Secrets: eCommerce Marketing Strategies

This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store. Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more. Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCommerce store.

Publisher

Luke Smith

Category

business · business · business

Language

en

Explicit

No

First episode

14 Nov 2024

Latest episode

17 Jun 2025

Latest episodes

28 episodes in the feed.

1. 

   17 Jun 2025

   Stop Copying Other Brands' Meta Ads | Your Product e-Commerce Store Needs a Different Strategy

   Luke Smith discusses how copying Meta ad strategies from other e-commerce brands can lead to wasted ad spend, emphasizing the need for custom solutions based on specific product needs in this episode.

2. 

   5 Jun 2025

   Your Facebook CTR Is Wrong (Here's Why)

   Lu reveals why Facebook's reported click-through rate is misleading for eCommerce businesses, focusing on the importance of tracking website visits to accurately measure ad performance in this episode.

3. 

   30 May 2025

   $50 vs $600 CPA (What We Learned from a Meta Ads Audit)

   The host discusses a Meta ad campaign audit, revealing how misallocation of traffic between website and shop conversions drastically inflates cost per acquisition, impacting profitability.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 31 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

50

Social presence

0

YouTube

0

Engagement

32