Adam and Simon are your expert guides through the world of marketing and small business. Our aim is to give you practical, bullshit-free, calm advice so you don’t feel anxious about what you’re not doing and get excited about what you could be doing.
B Corp's are "companies verified by B Lab to meet high standards of social and environmental performance, transparency and accountability." So does that mean you need to be a B Corp? How do you become a B Corp?
In this episode, Adam + Simon answer these questions and suggest some alternatives if B Corp isn't the right fit for you.
https://bcorporation.uk/b-corp-certification
https://small99.co.uk/net-zero/what-net-zero-accreditations-are-there
Connect with us on LinkedIn:
https://www.linkedin.com/in/adambastock/
https://www.linkedin.com/in/simon-batchelar/
16 Aug 2022
How to grow a profitable business
Despite the doom and gloom about a recession and inflation on the rise, this is a great time to be doing marketing. Putting time and effort in now will help you grow a more profitable business.
In this episode, Adam + Simon discuss how you can out-manoeuvre big brands and get ahead of other businesses that are scaling back when they should be scaling up their marketing.
This doesn't have to mean spending more, in fact, it's quite the opposite there is a lot you can do without spending a fortune.
9 Aug 2022
Google Analytics is closing - so whats next?
Google Analytics is closing - which might be a surprise for some. With so many businesses relying on the data and insight that it provides, many will be left asking why, and what next?
In this episode, Adam + Simon discuss why Google is closing down analytics and what you can switch to instead.
In this episode, we talk about the following alternatives to Google Analytics:
https://usefathom.com
https://plausible.io
https://matomo.org
https://www.monsterinsights.com
Google official announcement of Google Analytics closing:
https://support.google.com/analytics/answer/11583528
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