About Adapt & Thrive: A Survival Guide for the Modern Marketer
The digital marketing landscape is changing faster than ever before, but, in today's competitive and connected marketplace, if you don’t adapt, you’re out. Join hosts, Tom Gallego, Author and CEO of award winning agency, L7 Creative, and Kate Houser, millennial social media guru, as they discuss (and debate) topics around how to survive as a modern marketer, with very special guests along the way. If you are on the hunt for trends in digital marketing, social media secrets and best practices to grow and connect brands with their audience, then this podcast is for you.
Adapt & Thrive S3E2: How Biotech & Healthcare Brands Can Win on Social
Organic social media isn’t just for lifestyle or consumer brands. It’s a powerful tool for biotech, healthcare, pharma, and life sciences companies, too. In this episode of Adapt & Thrive, Caroline Morris (Social Media Manager at L7 Creative) and Tom discuss the unique challenges regulated industries face on social and how to overcome them.
We cover:
Why social media engagement matters for biotech and healthtech brands
How to balance compliance with creativity
Proven content formats that work in regulated industries
Why organic social is essential for building trust before launching paid campaigns
If you’ve ever thought “social isn’t for us” because of compliance, this conversation will change your perspective.
👉 Watch to learn how to humanize your healthcare or biotech brand, build trust with audiences, and set up smarter workflows that keep compliance teams happy.
✨ Resources & Next Steps
See how we helped Eisenhower Health grow applications: https://www.l7creative.com/case-study/eisenhower-health/
Read our LegitScript guide: https://www.l7creative.com/healthcare-marketing/legitscript-certification-guide/
Book a call with L7 Creative to build your social strategy: https://www.l7creative.com/contact/
13 Jun 2025
Adapt & Thrive S3E1: How Brands Can Win the Battle to Stand Out on Social
L7 Creative's Tom, CEO, and Caroline, Social Media Manager, discuss how brands can differentiate themselves on social media through organic strategies, short-form video, and content creation in this interview.
18 Oct 2024
Adapt & Thrive (Season 2 Ep. 7): The L7 Marketing Machine™ Part 4
In the final part of our L7 Marketing Machine™ series, Tom and Theresa discuss the Calibrate & Refuel Phase, where our team uses cutting-edge A.I., monitoring tools, and analytics to drive keen learnings and insights. In this phase, we keep tuning your campaigns to optimize greater payoffs and constantly refuel with new enhancements.
#digitalmarketing #digitalmarketingagency #SanDiegoMarketing #AudienceEngagement #MarketingROI #branding #brandstrategy #marketingtips #marketing #marketingpodcasts
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
3.7 / 5
6 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 11 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
2
Social presence
0
YouTube
0
Engagement
51
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