Welcome to Add Creative, a new podcast from Pencil that’s dedicated to sharing the unexpected ideas that changed the game for DTC founders & operators that you can leverage to grow your business.
Hosted by Chase, Head of Marketing & Growth at Pencil, Add Creative will cover a lot of ground and a wide range of topics, from how founders got their ideas for their business to what is the most profitable channel for your verticals and much more. But every interview will hit the level of tactical depth where actionable advice is found.
We hope you’ll join us. Subscribe to “Add Creative” now and learn more at trypencil.com
This episode features, Adam Robinson (CEO of Retention.com), we discuss:
How he landed on the idea for retention.com
Why going big is the only option
How he's grown since putting a bullseye on his back by making his billion-dollar Babe Ruth call out
Why experimentation and lack of fear of the outcomes is a cheat code for him as a leader
And there's so much more...
Adam's incredible vitality and wit come through in every minute of this episode, excited for you to enjoy this!
Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start 👇
https://shorturl.at/inKLZ
Use code AC15 to get 15% off your first year on all paid plans!
Follow Adam 👉 https://www.linkedin.com/in/retentionadam/
Check out 👉 Retention.com
You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Adam!
13 Jun 2023
Episode 42 - Find leverage and lean in
This episode features, Danil Salukov (CEO of Incense), we discuss:
- How he and his brother came up with the idea for Insense
- What kind of brands should be thinking about UGC creative
- How building a marketplace is the hardest type of business to start
And there's so much more...
Danil's optimism and fearlessness are inspiring, excited for you to enjoy this!
Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start 👇
https://shorturl.at/inKLZ
Use code AC15 to get 15% off your first year on all paid plans!
Follow Will 👉 https://twitter.com/DanilSalukov
Check out Insense 👉 https://insense.pro/
You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Danil!
6 Jun 2023
Episode 41 - I always wanted to create a big company
This episode features, Wil Nitze (CEO of IQBAR), we discuss:
- How he came up with the idea for IQBAR
- Why you shouldn't quit your day job when you are trying to build a company
- How getting shelf space in CPG is harder than you think
And there's so much more...
Will's openness to experimentation is such a refreshing thing to see, excited for you to enjoy this!
Join 12,200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇
https://pencilai.beehiiv.com/
Or if you'd like to check out Pencil now, you can start 👇
https://shorturl.at/inKLZ
Use code AC15 to get 15% off your first year on all paid plans!
Follow Will 👉 https://www.linkedin.com/in/will-nitze/
Check out IQBAR 👉 https://www.eatiqbar.com/
You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI
Please follow and share this episode! People deserve to learn from Will!
Inside a recent episode
Episode 3 - Some channels are speed boats and others are ocean liners
Published 25 May 2022 · Transcript excerpt
[…] It is a combination of factors. After I had the fortunate experience and time to be at eBay at a very good time in its history around 2010, it was capturing really amazing talent in Silicon Valley. Being part of that internet marketing team, people went on to do some really interesting things. […]
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