add to cart highlights real conversations with the brains behind ecommerce brands and how they have grown and shaped their online businesses hosted by Liz Giorgi: ceo & co-founder of soona.
Join the party as we wrap up season 2 of Add to Cart hosted by soona’s CEO & co-founder Liz Giorgi! This episode is all about celebrating creativity in commerce! we're gonna spill the tea on the best founder stories, market research, UGC and community content, photo and video content, and give you all the tips/strategies for selling on Amazon. It's packed with inspo and valuable insights so don't even think about missing it!
23 Oct 2023
Kristen Langenfeld: GoodBuy Gear
Join Liz Giorgi and the incredible Kristin Langenfeld — CEO and Co-founder of GoodBuy Gear on our new episode of Add To Cart. GoodBuy Gear is revolutionizing the world of baby & kid gear. Making it sustainable and accessible for everyone. This episode is a must-listen for anyone passionate about the planet and parenting! Tune in now for an exhilarating journey! 🌍👶🛒💥
25 Sept 2023
Amanda Stefan: JAWA
Join us on an epic gaming adventure on the next episode of "Add to Cart" hosted by Liz Giorgi! 🛒 She's teaming up with Amanda Stefan the CEO and co-founder of JAWA — the ultimate marketplace for gamers to score sweet gear. they started from a humble Discord gathering intel from the gaming community and now they're taking the gaming world by storm! Get ready for an episode packed with unique marketing. sales. and growth strategy! 🎮🔥
22 Aug 2023
Alex Ryden: Guest House
This month’s episode of Add to Cart features Alex Ryden - CEO and founder of Guest House. In this episode Liz Giorgi & Alex Ryden discuss the secret to effortless home staging and furnishing with Guest House's super user-friendly online platform and expert design team while diving into fascinating topics like consumer behavior, digital marketing strategies, and the latest trends in online retail. 🏠✨ Get ready for an episode packed with valuable insights and inspiration ! 🛒
24 Jul 2023
Megan Henken: MyUTI
In this episode of Add To Cart, we chat with Megan Henken, founder of MyUTI, a platform that offers quick and affordable at-home UTI testing. Megan's here to break the pee-stigma and give us the 411 on all things UTI. We also discuss how MyUTI is bringing solutions to women's health and empowering them to take charge of their well-being. It's an episode that's sure to leave you feeling flush with knowledge!
22 Jun 2023
Orion Brown: Black Travel Box
In this episode of Add To Cart, Liz Giorgi talks to Orion Brown, the founder of The Black Travel Box, a beauty brand that creates travel-sized products specifically for people of color. They discuss how the brand started, the importance of representation in the beauty industry, and how The Black Travel Box is making travel easier and more inclusive for people of color.
22 May 2023
Rob Gregg: Gales
.This month’s episode features Gales CEO, Rob Gregg, and how he pivoted from men’s dress shoes to becoming the number one seller in a brand new category, PPE footwear for medical professionals! Rob discusses how much feedback he takes from clientele and medical professionals to improve their product, their buy one give one mission, Amazon hacks, and the company’s future with their version 2 shoes! Tune into the full conversation to learn more about Gales mission to make the best shoes for standing!
25 Apr 2023
Havenly: Lee Mayer
On this episode of add to cart, Liz meets with a friend of the show Lee Meyers, CEO of Havenly, a leading online interior design and furniture company. Lee shares insights into how Havenly tests images to make data-driven decisions, their innovative style quiz, and how they got partnered with Reese Witherspoon's book club! tune into the episode now! check out Havenly: https://havenly.com/ (https://havenly.com/) book now: https://soona.co/ (https://soona.co/)
22 Mar 2023
Quinn Snacks: Kristy Lewis
Welcome to the latest episode of Add To Cart, hosted by Liz Giorgi. In this episode, Liz speaks with Kristy Lewis, CEO and founder of Quinn Snacks, a snack company that reinvents classic snacks using real, intentionally sourced ingredients. Kristy discusses her journey of creating healthier snacks in her kitchen, working trade shows, putting products on Amazon, and balancing work and motherhood. With a mission to shake up the food industry, Quinn Snacks' dedication to creating delicious snacks using real ingredients is sure to inspire listeners. Tune in now to learn more!
21 Dec 2022
Best of 2022
On this last episode of 2022 we take a look back at some of our favorite moments and pieces of advice from our guests. This years panel of guests round up the year with insight surrounding UGC, community, creative decisions, and business advice for new entrepreneurs. Thanks for tuning in!
22 Nov 2022
Halfdays: Ariana Ferwerda
On this month’s episode Liz is joined by Arianna Ferwerda, co-founder and CEO of Halfdays to discuss the creative and unique challenges faced in the outdoor apparel industry.
24 Oct 2022
Tea Drops: Sashee Chandran
Liz talks with founder and CEO Sashee Chandran of Tea Drops. Sashee’s unique patent for bagless loose leaf teas came to market in 2015 with a simple low-waste solution to the otherwise inconvenient multi-stepped process of brewing tea while at work. Since her founder journey, Tea Drops has reached massive customer and critical acclaim going on to be featured on The New York Times, Forbes, and Oprah Magazine. Tune in to hear Sashee’s insight on the state of retail vs DTC, creative marketing, and collaborating with the Hello Kitty brand.
22 Sept 2022
Artisan Tropic: Juan Niño
Liz chats with Juan Niño, a former pro soccer player now turned marketing content creator for his family’s snack company, Artisan Tropic. Juan showcases the main product, plantain and cassava strips, through sincerity, visual storytelling, and education. Listen in for insights on working as a team with family, going vertical from production to distribution, and producing a unique snack in a saturated market.
22 Aug 2022
Shinesty: Jens Nicolaysen
ep. 06: In this month’s episode Liz sits with Jens Nicolaysen of Shinesty, a DTC company that specializes in humor themed apparel. After trying to figure out ultimately what the company’s mission could become the team behind the brand landed on one key: to force the world to take itself less seriously. Listen in on how Jen and his cofounder used marketing, visuals, and comedy to make one of the most out there and successful garment brands to date.
26 Jul 2022
Last Gameboard: Shail Mehta
Liz chats with CEO and co-founder Shail Mehta of Last Gameboard. Shail gives her insight on how she has navigated the e-commerce, tech, and gaming industries all while living through a global pandemic. From working at her family’s shop to funding her first product via Kickstarter, Shail’s determination and passion led her to build a product with tabletop gamers such as herself at the forefront.
22 Jun 2022
Pepper: Jaclyn Fu
In this episode Liz is joined by Jaclyn Fu, co-founder and CEO of Pepper, to talk bras, body positivity, and how to create a community for those under represented. After struggling to find a bra that actually fit Jaclyn set out to solve an issue that was otherwise being ignored. After a few prototypes, a seamless messaging strategy, and a successful Kickstarter campaign, Pepper has since become a predominant player in the lingerie industry with interest in tackling new categories. Check out the episode for the full story!
23 May 2022
Saltbox: Maxwell Bonnie
Liz chats with co-founder Maxwell Bonnie of Saltbox about his role in turning confusing warehouse logistics into a hybrid co-working space that supports e-commerce entrepreneurs scale their business. Beyond simply looking to solve one problem in the market, he also gives insight on future political aspirations he has down the line. Listen in on what Maxwell and his team take into consideration when crafting a smooth human experience to solve what most small-mid sized business owners consider to be a massive pain point.
26 Apr 2022
oVertone: Liora Dudar
Liz discusses transparency and inclusivity of both product and marketing with Liora Dudar. Liora and her co-founder Maegan set out on a mission to make color-depositing hair products that don't damage hair. Since 2014 the two have made tremendous strides at not only promoting healthy hair worldwide but by challenging traditional beauty standards through their brand's elegant social media content.
check out overtone: https://overtone.co/ (https://overtone.co/)
create quality content today at: https://soona.co/ (https://soona.co/)
22 Mar 2022
Sheets & Giggles: Colin McIntosh
Liz sits with Colin to discuss his unique strategy of differentiating Sheets & Giggles from the already competitive playing field within the bedding textile industry. After being let go from his previous company Colin decided to enter a whole new market with a focus centered around sustainability and humor. After a successful Indiegogo launch, a growing catalog of eco-friendly products, and a few funny conceptual photoshoots at soona Colin became the number one seller of bedsheets on Amazon.
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